Current trends in academic libraries Ruth Wolfish IEEE Client Services Manager IEEE User Group...
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Transcript of Current trends in academic libraries Ruth Wolfish IEEE Client Services Manager IEEE User Group...
Current trends in academic libraries
Ruth WolfishIEEE Client Services Manager
IEEE User Group MeetingSeptember 2011
Have fun marketing your collection!
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Today’s Agenda
Library events Flyers Spaces Embedded Librarians Libguides Institutional Repositories How IEEE can help
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Successful Events are the Result of Several Factors
Meaningful event Timing that works with the audience Good promotion to the right audience Endorsement of key influencers
FacultyStudents
What’s in it for me? FUN!
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Sample Task List for Library Event
Check for conflicts on library calendar & university calendar(s)
Create task timeline for advance planning and the “day of “
Partner with students to design poster /flyers Engage assistance of E-resource library
vendors, library staff, catering, academic departments
Plan for food, balloons, posters, etc. Take photos!
Ask STUDENTS for
input on where to
advertise event and
ideas for raffle prizes
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Olin Univ. Vendor Fair – Pirate theme
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Which one is the librarian?
Event Flyers …
Keep fonts uniform and easy to read
Keep text light so reader sees key message first
Include an RSVP with a name
Event flyers…
Eye Catching Image
Enticing AttendanceGenerators
• Less Text • Select most
meaningfulitems
Encourage RSVP
for both you & attendees
Be careful of color on
color
Event Flyers….
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Add a quiz
Add prizes
IEEE Fully customizable flyers12 Designs to Choose from !
10http://www.ieee.org/publications_standards/publications/subscriptions/clientservices/promote/promo_marketing.html
Little Ideas with Big Impact
“Flyers in places people can’t avoid” (restroom)
Mel DeSart, University of Washington
Deliver requested articles to faculty in person
Rachel Berrington, formerly Mentor Graphics, now IEEE
Slide flyers under faculty doors Anonymous
“Tear off tab” concept Audrey Jackson, UCLA
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“Tear Off Tabs” Make Remembering Easy
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Value of Collaboration
Become part of the student and faculty communities …
When students include librarians (email, meeting minutes, etc.), in their planning activities: communication (both ways) improves collaboration becomes truly fruitful
Participating in student planning meetings (depending on the time and availability) also helps
Jay Bhatt, Drexel University A Successful Collaborative A Successful Collaborative Partnership among the Faculty Partnership among the Faculty and Librarians at Drexel and Librarians at Drexel University with the IEEEUniversity with the IEEE
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Comfortable spaces- NCSU
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Faculty/Graduate student spaces….
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Florida State Univ.
Faculty/Graduate student spaces….Univ. of South Florida
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Embedded Librarians
Customer centric not library centric In their workspace not our workspace Focused on small group not entire
populations Composed of specialists not generalists Built on trusted advice not service
delivery
17 SLA Presentation “Models of Embedded Librarianship” D. Shumaker & M. Talley ; Washington DC, 2009
Johns Hopkins University
….library personnel are embedded in various departments to work with researchers on their own turf. These staffers are no longer called librarians; they are “informationists.”
18http://www.insidehighered.com/news/2010/06/09/hopkins
Libguides
Web based portal to subject specific research informationAllows quick collaboration and sharingHighlight overlooked sources – fee and freeAdvertise the library services
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Institutional RepositoriesAn online locus for collecting, preserving, and disseminating - in digital form - the intellectual output of an institution.
http://en.wikipedia.org/wiki/Institutional_repository
January 2011 IEEE authors may post to an institutional repository any IEEE pre-print version or the accepted, peer- reviewed version, just not the final IEEE published PDF. http://www.ieee.org/publications_standards/publications/rights/paperversionpolicy.html
Bringing it together Libguides & Institutional Repositories
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Are you Waiting to be discovered ?
OR CHOOSING to be discovered ?
Now it’s your turn…..
Let IEEE help!
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Online Tutorials Fully customizable flyers IEEE Industry Focus Fact Sheets User groups, networking FAQs (frequently asked questions) Qing Li, Client Services Manager- China
www.ieee.org/go/clientservices
Ruth WolfishClient Services Manager - [email protected]
Qing LiClient Services Manager - [email protected]