Current Travel Landscape and Future Trends - Geoff Freeman, U.S. Travel Association
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Transcript of Current Travel Landscape and Future Trends - Geoff Freeman, U.S. Travel Association
![Page 1: Current Travel Landscape and Future Trends - Geoff Freeman, U.S. Travel Association](https://reader036.fdocuments.us/reader036/viewer/2022062703/5553575eb4c905cf188b474c/html5/thumbnails/1.jpg)
Hoosier Hospitality Conference
March 15, 2011
![Page 2: Current Travel Landscape and Future Trends - Geoff Freeman, U.S. Travel Association](https://reader036.fdocuments.us/reader036/viewer/2022062703/5553575eb4c905cf188b474c/html5/thumbnails/2.jpg)
Ranking the Travel Industry (output)
Revenue(billions)
Jobs(millions)
Taxes(billions)
$546.3 3.0 $65.7
$668.1 2.3 $76.1
$772.5 7.7 $115
$897.8 2.8 $98.8
Industry
Chemical
Auto
Travel
Insurance
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Big Impact, Little Support
FLU
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Washington Opinion Leaders Say:Jobs Are Low Paying
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Washington Opinion Leaders Say:Leisure and Business Travel is Frivolous
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Washington Opinion Leaders Say:“Fun and Entertainment” = Less Important
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Travel: Frivolous or Necessary?
NecessaryCore Business Function
Commonplace
UnnecessaryDispensableFrivolous / Luxury
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Makings of Something Greater
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Makings of Something Greater
War on Travel? Industry Fights Back
Law Is Signed to Create AU.S. Tourism Board
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Step 1: Acknowledge Problem
Same Problem
FrivolousNon-Essential
Luxury
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Step 2: Become Advocates