Current Status & History of Social Commerce Mobile Commerce, Big Data.
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Transcript of Current Status & History of Social Commerce Mobile Commerce, Big Data.
Current Status &
History of Social
Commerce
Mobile Commerce, Big Data
Agenda:Social Commerce*Definition *SubTopics *Stakeholders
*Statistics *Support *Trends
Knowledge and Reseach*Mobile Commerce-1 *The Cloud *Mobile
Commerce-2
Social Commerce-The overarching topic
A form of electronic commerce which uses social networks to
assist the buying or selling of products. This type of
commerce utilizes user ratings, referrals, online communities
& social advertising to facilitate online shopping”.
.
-Business Dictionary.com
(2015)
Social Commerce-The Overarching Topic
- Subset of E-Commerce (Liang & Turban, 2011)
- Breaks down traditional market barriers – geography
- Holds two specific functions (Curty & Zhang, 2011)
- Developing since the first SM Site BBS
Social Commerce-The overarching topic
Two Business Functions:
- Advertising / Transaction (Curty & Zhang, 2011)
- Market Research (Magnauld & Faulds (2009)
Social Commerce-Drivers and Issues
Social Drivers of SM:
- “See what’s out there” (Peterson & Merino, 2003)
- “Tell our story” (Heinonen, 2011)
Social Commerce-Drivers and Issues
Political/Legal Drivers of SC:
- Loopholes in GST – Unequal Retailer Rights
- Pressured by Increased NZ International Spending
.
-$1.3b in 2014 – NZ Herald (2015)
Social Commerce-Drivers and Issues
Technical Issues of SC:
- Mobile Friendly User Interfaces
- 57% site abandonment for slow site load-up speed
(Radware, 2015)
Mobile Commerce
• Purchase goods• Sell goods• Online
transactions• Internet
banking• Bill payment• Information
sharing
Stakeholders:
• Interlinked network of servers
• Minimize hardware• Quicker operations
Stakeholders
The Cloud
Agencies these are designed for
• M-commerce is gaining more popularity
• Shopping on your device
Statistics
Design Features & Back-end Processes
Essential Characteristics•On-demand self-service•Broad network access•Measured Service
Service Models•Cloud Software as a Service (SaaS)•Cloud Platform as a Service (PaaS)•Cloud Infrastructure as a Service (IaaS)
Deployment Models•Private cloud•Community cloud•Public cloud •Hybrid cloud
Design Features & Back-end Processes
Apps•GPS store finder•Click to Call•FiltersEasy Sharing•Easy share buttons•Available Keyboards•Links with social media
Functions•Swipe, Pinch, double-tap•Visibility
Critical Success Factors
The Cloud
Security
Privacy
Time
Trends / Future LandscapeThe Cloud:
Multi-Cloud Services
Diversity Security Privacy
Trends / Future LandscapeM Commerce:
Next 5 Years
Increase in Wearable Tech
Influence More Personalized
MarketingIncreased ‘Noise’
Trends / Future LandscapeM Commerce:
• Tablet use for POS system
Mobile CommerceCurrent State & Knowledge
Mobile Commerce
Definition:
**understood as a business model that allows a
consumer to complete all steps of a commercial
transaction using a mobile phone or personal
digital assistant.
-(OECD, 2007)
Self Reflection:
How many times have you used a
mobile device to buy something?
Importance:
79.1% of the Global Online Population
Accessed the Internet via mobile in
2014
(Statista, 2015)
Importance:
Mobile Web Adoption is Growing 8X
faster now than it did in the 1990s
and Early 2000s
(Sterling, 2008)
Importance:
91% of Mobile Internet Access is for
Social Activities, Versus just
79% on Desktops.
(Microsoft, 2011)
Development History:- 1997 SMS Coke Cola payments in Helsinki
- 2000 HMV & Amazon (+Others) develop M.C.
capabilities
- 2001 – Global transactions reach $2.4b
- 2006 - 100 New M.C. companies launched
monthly –UK
- 2007 onwards – Billing systems & mobile banking
Development Drivers:Social Drivers:
(Microsoft, 2012)
Development Drivers:Legal Drivers:
Development Drivers:Legal Drivers:
Development Drivers:Tech Drivers:
Framework:3 Modes of Mobile User Experience: (Google, 2012)
Urgent
Now
RepetitiveNow
Bored Now
Used to understand the behavioural aspects of consumers & uses of mobile commerce products.
Framework:3 Modes of Mobile User Experience: (Google, 2012)
Repetitive Now
•Seek Recurring Realtime Info for Ongoing Changes•ie. Sport Scores, Weather, Stock Exchange, Online Sales•Characteristics: Short Stay, Need Quick Load Speed, Accurate Info Paramount
Framework:3 Modes of Mobile User Experience: (Google, 2012)
Bored Now
•Seeking distraction through mobile device•Ie. On Buses, In Waiting Rooms, In lectures•Characteristics: Time filler content, Social Media, Emailing– engaged in personal pursuits.
Framework:3 Modes of Mobile User Experience: (Google, 2012)
Urgent Now
•Urgent information sought to address a time/location need•Ie. Online Banking, Movie Times, Bus Schedule etc.•Characteristics: ‘Snap Decisions’ due to pressures. Possibly; Impatient, Judgmental, Demanding
Framework:3 Modes of Mobile User Experience: (Google, 2012)
Repetitive Now• Seek Recurring Realtime Info for
Ongoing Changes
BoredNow
• Seeking distraction through mobile device
UrgentNow
• Urgent information sought to address a time/location need
Framework:3 Modes Key Takeaway:
How does your consumer intend to use
the service you are providing?
Framework:3 Modes Key Takeaway:
By matching their needs with an
appropriate solution, mobile commerce
can be an effective way to drive revenue.
Identify:Percieved Gaps: Virality
How can we
Create & Facilitate Viral Contentto boost mobile commerce efforts?
Identify:Potential Future Research:
Tablets & Phablet utilisation to offer a different
experience to that which can be had on
smartphones.
Identify:Potential Future Research:
Almost half a billion tablets will ship
in 2013 and 2014 alone. (Gartner, 2015)
Identify:Implications for Practitioners:
.
How can we stand out from the noise?.
What networks do we need to create?
Defining Social Commerce & The Cloud Social Commerce
“A type of electronic commerce that employs social media to promote online transactions”
The Cloud
“A type of computing that relies on sharing computing resources rather than having local servers or personal devices to handle applications”
How The Cloud Works
What is The Cloud?
Remote storage of data. A way to collaborate with a team no
matter where they are. Information sharing with anyone
around the world.
Sean R Fox, 2010. Service-oriented modelling framework (SOMF)
Social FactorsEconomic FactorsTechnological
Factors
Implications
2014 Cloud Computing Survey
Compliancy Security Privacy
The Future of Cloud
The Future of The Cloud Close Financials & Financial Bookkeeping Organise & Plan Manufacturing Recruiting & Training Prospecting & Marketing to Customers Shipping Inventory Tracking receipt to customers
Mobile Commerce
• Purchase goods• Sell goods• Online
transactions• Internet
banking• Bill payment• Information
sharing
History• 1997• Merita Bank
Importance• Bridges the gap • Increased
transactions
• 2008 9 million • 2014 increased by
101%
• 24/7• Mobile apps
Drivers
P
ES
T
L
• Avoid paying a lot• Taxes
• Demand for apps is increasing• Money leaving NZ
• Security
• Complex apps• 3G 4G
• Want it instantly• Cultural shift towards mobile activities
Mobile App Framework• Richer user
experience• Speed• Ease of use
• Cost• Updates
• Multi Platform use• Speed• Offline use
• Performance• Development
• Multi platform
• Rendering• Secure sotrage
• Why don’t they just develop hybrid apps and discard native and web apps altogether?
• What app development do major retail and social media use?
• Businesses moving from “brick and mortar” to “websites” and now to “apps”
• Stores with omni channel strategies will continue to thrive.
• Mobile will continue to grow in all directions.
Questions remaining
Potential future R&D
Future directions
• Social networks will serve as shopping platforms.
• https://youtu.be/0Uov24IWk-8