CURRENT SITUATION SWOT
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Transcript of CURRENT SITUATION SWOT
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CURRENT SITUATION
SWOT
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WEAKNESSES
OPPORTUNITIES THREATS
STRENGTHS Political
interference Threats from
sources Weak Legislation Social Media
Exposure to competition
Role of interaction Keeping up with
latest trends in technology
Setting Public Discourse/agenda
Political interference
Growth of New media/Citizen Journalism
Clash of Cultures Effects of
Globalisation
Standardised ethics Presence of
legislation on various issues e.g. Article 23; 136 draft const.
Autonomy from State
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2018 SWOT
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WEAKNESSES
OPPORTUNITIES THREATS
STRENGTHS Social Media Will be
more established Professional Journalists
will not be able to clearly set the agenda
Small reduction in hardcopy sales of newspapers & magazines
Professional name will be tarnished
Conventional journalism audiences may reduce
May bring about a lazy attitudes in journalists
Advancement in technology
Monetisaton of online content
Wider Coverage New laws emphasising
professionalism Merging of traditional &
new media More qualified
journalists
Variety of content in publications
Exposure to new forms of Journalism
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Political reforms encouraging freedom of information
Increased internet access and equipment
Higher literacy levels Increased telecommunications Active voice of audience
BEST CASE SCENARIO
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Poor media economy More threats from government
Lower Ethical Standards
WORST-CASE SCENARIO
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CHAPWA!