Wednesday, September 269:00 am – 2:00 pm

 GlobalGiving

’s New York City

Workshop

Welcome (and some logistics)

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Introductions

• Elevator pitch about your organization – 30 seconds or less

• What is your organization’s fundraising like? Individual giving, foundations, corporates?

• Name 1 thing you LOVE and 1 think you would CHANGE about GlobalGiving

• What are you most interested in learning today?

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How much is being donated?

• $93.7 million (overall), $65.3 million (gg.org)

• 2012 Median Donation: $28.75

• Annual volume: $20.5 million (2011)

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Who are GlobalGiving’s non-profit partners?

• 1,200 organizations on GlobalGiving.org• 59% US-based; 41% International based• Countries receiving donations: 120• $5,500 average (2011)• More than 6,300 organizations have received funding throughGlobalGiving

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Who is donating?

• 280,000 donors to date– 103K in 2011 alone

• GlobalGiving has already received a million unique visitors in 2012

• Donors including add-on: 50%– Last year that was an extra $502K

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Project Team Updates• Increased donation opportunities– Campaigns: Recurring donation, tribute card, gifts

for good, video, and photo– Bonus Days: Over $600K already raised– Special matching: Japan, Animal Planet, Safer

World, Youth Opportunity

• Improved impact/quality measures

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Project Team Updates

• Improved feedback from partners– Leadership Council– GlobalGiving Ambassadors

• Learning– Peer Mentoring– Scaling and delivering community feedback– Expert webinars

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Corporate Partner Updates

• Number of corporate partners in 2012: 54• Services: gift cards, corporate grantmaking, API,

cause marketing, employee giving• New partnerships: Microsoft• Top five partners include: Microsoft, Pepsi, Nike,

Ford Motor Company, Cummins

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Product Updates• Increasing donor conversion– Recurring donations– Search feature redesign– Improvements to make page loading quicker

• Back end improvements– Due Diligence Renewal System

• New features– Microprojects

• Marketing– Bricks for Good

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Fundraising Success on GlobalGiving

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Agenda

• GlobalGiving Success Stories• Donor attraction• Donor engagement– Matching and fundraising campaigns– New features and fundraising tools

• Holiday fundraising

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Leadership InitiativesProject: Create 120 Jobs and 10 new business in NigeriaRaised to date:$98,000 + 50,000 in matchingGlobalGiving Style:• Bonus Day & matching opportunities• Sincere relationship building with donors &

GlobalGiving• GlobalGiving Ambassador Program

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Take 2Project: Teaching Children w/ Autism Washington, DC• Raised to date: $43,000• GlobalGiving Style: • Immediate, customized thank you’s• Regular reports• Bonus Day & Campaign participation

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More than Me FoundationProject: 500 Girls off the Street & Into School in LiberiaRaised to Date: $72,000GlobalGiving Style:• Experimentation• 2 Year Photo Contest Winner• Gifts for Good• Bonus Days• Enthusiastic engagement with GlobalGiving

team

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Shining Hope for CommunitiesProject: Clean Water for the Kibera School for Girls! Raised to Date: $88,000GlobalGiving Style:• Campaigns!• Girl Effect Challenge• Recurring Donation Campaign• Mother’s Day Tribute Card Campaign• Self-created promotions

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Attracting Donors

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What does your organization do to attract donors?

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Lessons from GG’s top fundraisers1. Look for venues to share your story. • Rotary Clubs, religious institutions, universities, house

parties2. Give prospective donors a reason to fall in love with

your organization. • Zimkids International through pen pal programs,

video conferencing, and emails3. Be intentional about expanding your network of

advocates. • MHOP mobilized close to 400 donors in one

campaign using a network of advocates

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Lessons from GG’s top fundraisers4. Give your advocates a reason to do outreach.• Lotus Outreach uses GlobalGiving tools to create their own

promotions and campaigns

5. Don’t be afraid to tap into your own networks!• “Many of our donors are literally our staff’s third grade

teachers or dentists.” – MHOP

6. Increase your visibility on GlobalGiving’s site.

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Who are GlobalGiving donors?

• 280,000 donors all time• 103,000 this year to date• 80% American• 30,000 – 40,000 visitors to the site weekly• 37,000 Eli Lilly Employees• 34,000 Nike employees• Half a million YourCause users• 20/20-viewers

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Compelling Description+ Visibility New donors

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Compelling Project PageSpecific, action -oriented

Easy to understand, jargon-free, project specific

Close-up, high -resolution photo

Tangible, realistic, varied

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Your project here!

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Search Ranking Criteria• 40% the amount of time since your

previous project report• 20% the number of donors that your

project has attracted• 20% the amount of money your project has

raised, relative to other projects• 20% how close is the project to being fully

funded

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Engaging Existing Donors

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Name 3 must-haves for any donor engagement plan

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Campaigns!Campaigns are designed to help you keep

your donors engaged.• Give your donors advanced notice• Identify advocates• Build excitement on your Facebook and

Twitter• Reach out to your large donors personally

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Bonus Day: October 17th• 30% Match• Up to $1,000 per donor per project• $50,000 available in matching funds• $1,000 bonuses for most donors and most money

raised• Money will go fast! Get donations in early!

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Donor Tools!You don’t need a campaign to take

advantage of our donor tools.• Build donor tools into your regular

interaction with donors• Fundraiser pages, recurring donations,

gifts

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Tool

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Mobile Giving

- Screen shot of yellow box on project page- Screen shot of These Numbers promotion

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Fundraiser Pages

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Donor Communication!

• 46% of donors stop giving because they feel like their donations are not recognized or appreciated!

• Send thank you notes multiple times per month

• Share photos, anecdotes, and stats in project reports

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Looking for more help with donor communications?

Join us for our upcoming training,

Effective Messaging for Your Target Audience

Guest Host: Raurai McKenna, a Strategic Communication Consultant with Kosovo-AddisDate: Wednesday, October 3rdTimes: 9 am EDT and 3 pm EDTWebinar link: anymeeting.com/globalgiving1

Holiday Fundraising with GlobalGiving

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2 popular American holidays + Year-end tax deductions Golden fundraising opportunity

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What’s all the excitement about?• 33% of online fundraising happens in Dec!• $32.6 billion in US retail e-commerce Nov -

Dec

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Recurring Donation Campaign• December 1 – 31• 10 or more recurring donors• $500 bonus prizes to top 10 projects• Donors must give for at least 3 months

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Gifts for Good• GlobalGiving provides promotion via donor newsletter

and social media– 100,000 newsletter subscribers– 30,000 Twitter followers– 28,000 Facebook fans

• Attract new, higher value donors• Submit requests by November 9th

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Planning for the HolidaysHoliday Planning Guide Date: Tuesday, October 30Times: 9 am and 3 pm EDTGuest host Erica Tavares, Director of Resource Development for International Medical Corps, will share her tips for getting ready for holiday fundraising.

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We’re here to help!

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Training & Support

• One-on-one calls & planning• Monthly webinars– Facebook, Corporate Giving, Twitter, Proposal

Writing, etc.• Tools & Training Blog• Project Leader Facebook page

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• Group 1: Recurring Donation Campaign

• Group 2: Gifts for Good• Group 3: Tribute Cards• Group 4: Mobile Giving• Group 5: Recurring Donation

Campaign• Group 6: Tribute Cards

Holiday Fundraising Strategy:

Pick an organization to represent. Work as a group to create a fundraising strategy for November & December 2012. • Set a fundraising goal• Create a communications

plan• Incorporate GlobalGiving

tool or campaign

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Feedback Discussions

Topic 1: Incorporating Impact Measurements into Ranking and Partner Rewards

Topic 2: Making GlobalGiving Campaigns More Effective for You

Topic 3: Developing GlobalGiving’s First-Ever Online Fundraising Academy

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Alison’s Tips for Social Media

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Share staff culture

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If it doesn’t have a photo or a link, don’t post it (on Facebook)

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Join the conversation around the cause

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Use calls-to-action to direct behavior

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Celebrate BIG news

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Start your own traditions

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Measure the levels of engagement

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Social media…

1. Why would anyone want to listen to us on any social network?

2. How can we deliver value, experience or content worth sharing?

3. Why should people want to stay connected to us over time? Why should they come back?

4. Why should they choose to ask others to share our content?

5. Why would they invest their time and express loyalty in their networks?