Curing the Content Headache
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13-Sep-2014 -
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Transcript of Curing the Content Headache
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Curing the
content headache
Full results
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2Executive summary
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Data
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4
54%
46%43%
9%
Q1. In your company, where is digital content managed?
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5
45%
8%
12%
44%
3%
Q2. Is your company producing original content specifically for
digital channels or repurposing existing content made for TV, print
or other media?
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79%
41%
25%22% 22% 20%
17%
7%
Q3. Which of these describes your company?
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93%
39%
65%
73%
80%
51%
21%
32%
49%
18% 16%
2%
73%
44%
61%65%
45%
65%
28% 29%
40%
16% 15%
2%
Corporate communications
Consumer communications
Q4 .Which digital channels are you using currently to distribute
and share your content?
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94% 71% 64% 53%
39% 35% 34% 31%
Q5. For which of the reasons below is your company producing
digital content?
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9What about in a year's time, do you
think you will be distributing
more, less or the same as you are
now?
91%
9%
88%
10%
Q6. Would you say you are
distributing more, less or the same
amount of digital content
compared to a year ago?
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10Q7A. In 2013, what % of your
marketing/ communications
budget did you invest in creating
and distributing digital content?
In 2014, what % do you expect to
see invested in it?
2%
29%9%
2%
36%
0
32%
14%6%
37%
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29%
71%
0
Q7B. Do you expect to increase or decrease in investment in
creating & distributing digital content in 2014 vs 2013?
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44%48%
1%19%
44%
29%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?
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19%
58%
16%
38%
50%
6%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?
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14
51%43%
1%
30%
58%
3%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?
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65%
34%
1%
Q8. Compared to a year ago would you say you have more, less or
the same of each of these?
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40% 40% 33%
38% 32%36%
22% 28% 31%
Q9. Do you think your company has what it needs to be successful
with your digital content in 2014?
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19%28% 25% 21%
42%
49%44%
39%
39%23% 31%
40%
Q9. Do you think your company has what it needs to
be successful with your digital content in 2014?
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34%53%
70%
32%
47%
38%
28%
52%
19%9% 2%
16%
Q9. Do you think your company has what it needs to
be successful with your digital content in 2014?
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66%
38% 38%
30%
42%51%
4%20%
11%
Q9. Do you think your company has what it needs to be successful
with your digital content in 2014?
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20
1st 2nd 3rd 4th
51% 49% 35% 33%
Finally, looking ahead to the next year, please choose your three
biggest challenges from the list below.
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21Defining what is good content
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22Needle in the haystack
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23Needle in the haystack
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24Sharing is not in our culture
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Methodology
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Methodology
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27Methodology
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28Methodology
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29Methodology
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Stanislas Magniant
Head of Digital & Social, EMEA @StanM