Curating Serendipity - Geeks on a Beach 2014

Curating Serendipity #GOABserendipity

Hello I’m Mike

I am on Facebook /mikeprasad

I am on Twitter /mikeprasad

I am on Instagram /mikeprasad

I am online WAY TOO MUCH.

I’ve done a few things

The New Fundamentals: Models for Digital Marketing to Drive Your Business

Success in Digital Media is using the right mechanism + right audience + right brand & product

1. Understanding Your Business' Digital Ecosystem

2. Existing versus Thriving Online

3. Choosing the Right Channel Models, Mechanisms and Uses

4. Creating the Right Channel & Audience Strategy

Multiple Small Seeds vs. Single Large Audience

Stratified Granular Audience

Target Seeds Traditional Large Campaign

5. Establish Baseline Brand & Content

6. User Targeting and Reinforcement

7. Research Influencer Lists and Blogs

Broader Audience Adoption

MajorPress &

Exposure

Critical ViralBuzz

Key Influencers

Blogger Press

Local Press

Targeted Grassroots Seeding

8. Create the Circle of Shiny

Shiny

First LookBroa

dcas

t, Ex

port

& Sh

are

AdoptionGreat

Experience

Seed Audience

Social Media Mechanism

9. Leverage External Trends and Emergent Opportunity

10. Importance of Timing and Understanding Engagement Falloff

11. External Brand Leveraging and Audience Acquisition

12. Achieve Curated Serendipity

Want to talk more? [email protected] @mikeprasad

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