CUPLINKS COMPANY PROFILE

PAPER CUP BRANDING • Advertising is at the brink of a redefinition where people look out for

ads that appeal to their conscience, and not just grab their ‘attention span’.

• CupLinks is an alternate branding channel, aimed at redefining branding by advertising through tea cups, distributed to 250+ tea vendors across Delhi - NCR, with 5 lakh exposures daily!

* Starting prices @ Rs 1.3 / cup

Exposure Time: 30-45 seconds

Distractions: Switch the channel

Brand Recall: Maybe, if seen

Dilution: Many Ads at same time

Cost: A Rolls Royce T for Television

R for Radio

C for CupLinks

Exposure Time: 30-45 seconds

Distractions: Switch the station

Brand Recall: Maybe, if heard

Dilution: Many Ads at same time

Cost: An SUV

Exposure Time: 5-7 minutes

Distractions: None

Brand Recall: 100%

Dilution: None,1 Ad at a time

Cost: Call us and find out?

COVERAGE IN DELHI-NCR & MUMBAI • The Cities have been divided into zones and the distribution happens

as per the target audience of the brand/client

• The distribution happens both outside and inside corporate offices

City Distribution of Cups

(Per Day)

Delhi 66500

Noida 15000

Gurgaon 30000

Mumbai 250000

Client Name: ACTIVITY SNAPSHOT

Campaign Days 10 days

Area North & South Campus, GTB Nagar, Kamla Nagar, Hauz Khas, IIT Delhi, Khan Market

Cup Distribution 50,000

Brand Recall* 100 %

Medium Recognition* 94 %

* Data collected through survey during activation. Sample size was 80

• Core Idea: First Hand Customer Reach

• Mode Of Operations: Foot Soldiers at strategic locations

• Outcome: Confirmed /new users downloads & first event

• Brand Recognition: Branded Outfits wore by Foot Soldiers

• 35,000+ new users each month!

BTL ACTIVATION + ACTION

Campaign Days 10 days

Foot Soldiers 21

Area CP, Khan Market,Lajpat

Nagar, Noida Sec-18

Installs 2069

Loyal Users* 94.4%

Sessions* 18621

Uninstalls 0

Client Name:

*Loyal Users: Users Opening the App minimum 5 times post installation *Sessions: Number of times APP is opened

ACTIVITY SNAPSHOT-1

Client Name:

*Loyal Users: Users Opening the App minimum 5 times post installation *Sessions: Number of times APP is opened

Campaign Days 3 days

Foot Soldiers 11

Area Connaught Place

Installs 699

Loyal Users* 97.03%

Sessions* 12,086

Uninstalls 0

ACTIVITY SNAPSHOT-2

AIRLINE ADVERTISING * Starting prices @ Rs 10000

• Cabs operating in 22 cities (Dehi, Mumbai, Banglore, Kolkata, Hyderabad, Chennai, Pune, Chandigarh, Jaipur, Ahmedabad etc.)

• Airport cabs are used by premium customers who hate waiting, comprising of the top 0.1% of the audience!

• Average time spent by each passenger is 40 minutes

AIRPORT CAB BRANDING

* Starting prices @ Rs 7999/cab/month

EXCLUSIVE CAB FLEETS WITH US

CAMPAIGN SNAPSHOT FOR

This Activation targeted audience two metro cities Delhi & Mumbai who start their journey early morning during 5AM to 9AM. The campaign focused on the message – ‘Importance of having breakfast everyday’ and induce Kellogg’s into the daily lives of the people.

AUTORICKSHAW BRANDING Coverage in 37 major cities of India: Delhi Mumbai Bangalore Hyderabad Chandigarh Pune Chennai Jaipur Gurgaon Noida Agra and many more

* Starting prices @ Rs 999/auto/month

BUS BRANDING

GOLF COURSE BRANDING

TRADITIONAL MEDIA

OTHER EXCITING MEDIA OPTIONS

Electricity Bills

Newspaper Stickons

Road Shows

Truck Advertisement

Cinema Advertising

Bars and Pub Advertising

Magazine Ads

Radio Advertising

Spa Advertising/Fitness

CLIENTELE

CONTACT US

Registered office

B-5/13 Paschim Vihar

New Delhi-110063

sales@cuplinks.in

Corporate Office

CashurDrive Marketing Pvt. Ltd.

“CUD House, C-37, Sector -2, Noida – 201 301

Phn No- 9311593114

Call/write to us for more information: Pranav: +91-9999707293 | pranav@cuplinks.in

Vikas: +91-9958134181 | vikas@cuplinks.in