CulturOGame Presentation UK
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Transcript of CulturOGame Presentation UK
CLIC MUSE
ENGAGE WITH CULTURE
We all know
Museums
and Heritage
Sites ….
are the best
places in the
word ….Need some proof ?
If you come ….
You will
MEET BEAUTIFUL GIRLS
DREAM IN ROYAL PLACES
Have ADVENTURES
DISCOVER FASHION TRENDS
Yes, we are great but…
70 % never come to see us
They prefer to stroll through part
of the town
How to break the wallHow we can hook peeple from the city to museums
There’s a lot of people juste over our wall
We proposed
great programs for the youngs
Why are they not coming ?
MUSEUM STAFF
Do you know there’s a
museum just here ?
Yes, but museums are so boring …
They don’t want to come ?
Let’s SNEAK OUT the museums’ walls,
and SEDUCE THEM where they are….
IN THE TOWN !
How can we make audienceTAKE THE BAIT outside in the city and come inside ?
https://www.youtube.com/watch?v=aRJG5lGojsI
What if… we follow the example of THE CIRCUS PARADE?
Why the circus parade ?
1 . H O O K T H E
A U D I E N C E
where they leave
in the street, on line
2 . S E D U C E
in the town with
FUN and GAMING
3 . I N V I T E T O E X T E N D
T H E E X P E R I E N C
EI N S I D E
in museum and sites
#1 Break the walls
#2 Let’s bring artworks… in the city
#3 Let’s people enjoy together and play outside and draw a path to get them inside
In Paris, we have great meeting points to connect with audience…
THE BUS SHELTERS
100 BUS SHELTERS with INTERACTIVE SCREENSdedicated to local information
100 bus shelter spread all over Paris
Great meeting points: Each day more than 1 Million Parisians are taking buses
and we decided to hack the screens
OUR PROPOSITION :
PUBLISH CASUAL GAMES
DISPLAY ON All INTERACTIVE SCREENS, SMALL OR BIG
INVITING PEOPLE TO TOUCH, PLAY, AND HAVE FUN,
WITH ART, SCIENCE OR HERITAGE
IN THE CITY, IN THE MUSEUMS OR AT HOME
How I came about it ?
THE OPPORTUNITY
> A start up contest
Paris Mayor & JC Decaux asked for start up to imagine interactive contents for the bus shelter screens
> Building Partnerships with some great accomplices
14 local museums (Paris Musées) 9 Parisians Monuments
… and other in negociation
A C R O S S P L AT E F O R M E P U B L I S H I N G T O O L
GAGNÉVOUS ETES INVITÉ VIP
An Easy content publishing via a CMS
F O R A L L S C R E E N S A N D
D E V I C E S
E V E R Y W H E R E
A E R O P O R T S , P L A N E S
M A L L , T U B E S T A T I O N
T R A I N S T A T I O N
1 2 C A S U A L s G A M E S W I L L B E C R E AT E
With content related to
The bus shelter suroundings : La Bastille & Révolution
Some events in the city : Euro Cup, Fashion week
Some calendarevents: Valentine’day & Romantic Paris, Chrismas, summer
General Thema : Victor Hugo, The chic Parisian, Middle Age
T H E V I S I T O R E X P E R I E N C E : 1 . G A M I N G > 2 . S C O R I N G > 3 . I D E N T I F Y > 4 . R E WA R D S > 5 . P R AT I C A L I N F O R M AT I O N T O G O
A S U P P O R T F O R T R A N S M E D I A E X P E R I E N C E S & E V E N T Si n & o u t s i d e c u l t u r a l s i t e s
U R B A N G A M E S G A M E J A M E W I T H
S T U D E N T s
V I S I T S + G A M E W O R K S H O P
With CULTUR0’GAMEAll places are a
playground
A F T E R T H E V I S I T : S H A R I N G – R E W A R D S – S P E C I A L V I S I T S
S O C I A L C O N T E S T S P E C I A L E V E N T S
F o r t h e C u l t u r O G a m e C o m m u n i t y
A quelle œuvre appartient ce détail ? Jouez et gagnez avec #Culturogame#Museumweek #Paris Musées
VOUS ÊTES Invité VIPVenez créez votre jeu
AU MUSÉE CARNAVALET !il sera publié dans tout Paris !
FOR W H O M ? S U R V E Y R E S U LT : 4 P E R S O N N A
Laura, 50 years old Leaves in Lyon but come often to Paris visiting her childrenHer children show her culturOgameShe’s interested in pratical information and discovering new museums… and she enjoying the games to
Johann, 30 years old , parisian
He goes to museum mainly for exhibition recommended by friends
Discover CulturOgame by his friends If there’s a a special reward he could play and discover other
museum
Jean, 40 two children
Leave in Paris Try to visiting museums with his children twice a year Hook them with culturOGame before visiting.
Marie 20 years old , parisian
Museums lover, blogeur, comunicate a lot on facebook & twitter about her visits
Won’t necessary play but think it’s cool and commununicate on culturOgame on social media
FOR W H O M ? S U R V E Y R E S U LT : 4 P E R S O N N A
NEXT CHALLENGES ?
W O R K I N G W I T H A I R F R A N C E … . a n d h a c k t h e p l a n e s & a é r o p o r t s s c r e e n s
C R E AT E N E W G A M E P L AYm u l ti - p l a y e r s g a m i n g
D E S I G N M O R E D E V I C E S I N T E R A C T I O N S b e t w e e n u r b a n d i g i t a l s c r e e n s a n d s m a r t p h o n e s
T R Y PA R T I C I PAT O R Y a p p r o a c h e t o c r e a t e c o n t e n t s w i t h & F o r t h e a u d i e n c e
… . H a c k a l l t h e d i g i t a l s c r e e n s f o r e n g a g i n g e v e r y o n e w i t h c u l t u r e … . A n d e n j o y i t ! !