Engaging. Creating. Delivering. - Independent Travel Agent ...
Culture Talk: Creating an Engaging Environment
-
Upload
polly-pearson -
Category
Business
-
view
733 -
download
4
description
Transcript of Culture Talk: Creating an Engaging Environment
1© Copyright 2009 EMC Corporation. All rights reserved.
Polly PearsonVP Employment Brand and Strategy EngagementEMC Corporation
Culture Talk: Creating an Engaging Environment
2© Copyright 2009 EMC Corporation. All rights reserved.
A Brand is …
“A relationship, like the one you have with a
friend.”
Trusting ~ Genuine
“Do You Want to Get The Shiny Best Place to Work Awards?”
Or
“Do you want to Be a Best Place to Work?”
4© Copyright 2009 EMC Corporation. All rights reserved.
Start Inside … with an EngagingInternal Collaboration Network“Fear Not. We’ll catch you.”
160 + Communities; 4.5 million views each month
5© Copyright 2009 EMC Corporation. All rights reserved.
Community Brings Brand Values to Life
6© Copyright 2009 EMC Corporation. All rights reserved.
People Connect with Strategy and Culture
7© Copyright 2009 EMC Corporation. All rights reserved.
Organic Brand Ambassadors Emerge:Home Grown, Enthusiastic, Expert Voices
Dozens of Bloggers; Hundreds of Micro-Bloggers
8© Copyright 2009 EMC Corporation. All rights reserved.
Experts Engage in Official Communities for Developers, Customers and Partners
Developing products
Increasing revenue
Improving service and reducing support costs
Providing Certification & education on products
Building relationships, and loyalty
9© Copyright 2009 EMC Corporation. All rights reserved.
Brand Enthusiasts and Experts Fuel External, Engaging Communities
Consistently Reaching and Engaging Millions
10© Copyright 2009 EMC Corporation. All rights reserved.
Engagement Opportunities become like Viral Fly Paper
EMC.com: EMC CareersEMC.com: EMC CareersCampus: EMC CareersCampus: EMC CareersEMC ONE, Culture TalkEMC ONE, Culture TalkBlogs on EMC Culture & CareersBlogs on EMC Culture & CareersFacebook: EMC CareersFacebook: EMC Careers
Twitter: EMC CareersTwitter: EMC Careers
YouTube: EMC CareersYouTube: EMC Careers
11© Copyright 2009 EMC Corporation. All rights reserved.
The Ultimate Engagement
12© Copyright 2009 EMC Corporation. All rights reserved.
The Ultimate Engagement: A Defining Moment
13© Copyright 2009 EMC Corporation. All rights reserved.
We’re Transitioning to the Knowledge Era Model
“Collaboration & Connection”
Engagement & Leadership at Every LevelIllustration: Gary Hamel
14© Copyright 2009 EMC Corporation. All rights reserved.
Moving Away from the Industrial Era Model
“Command & Control”
15© Copyright 2009 EMC Corporation. All rights reserved.
Contributing to Satisfaction & Engagement
83% Satisfied
86% Engaged
*July, 2009 Based on 30,827 responses from 92% of employees
Why are they Engaged?
17© Copyright 2009 EMC Corporation. All rights reserved.
Highest Performing Results
* Based on 30,827 responses from 92% of employees
Personal Satisfaction
Enjoy Co-workers
95 %
63 %3
92%
93 %
Manager Integrity
* Based on 30,827 responses from 92% of employees
18© Copyright 2009 EMC Corporation. All rights reserved.
Quiz: Commitment Drivers
____ High pay
____ Good benefits
____ Social, Environ Responsibility
____ Product Quality
____ Collegial Work Environment
____ The right people get recognized and promoted
____ “Great employer” recognition
____ Ethics and Integrity
____ Empowerment; Ability to Innovate
____ Recognition
____ Skill and Career Development
____ Treated with Respect; People Mgt
____ Interesting Work; Job/Skills Alignment
Which do you think are the top 5 satisfiers for employees today?
*EMC Corp; Corp Exec Board
19© Copyright 2009 EMC Corporation. All rights reserved.
Quiz: Commitment Drivers
____ High pay
____ Good benefits
____ Social, Environ Responsibility
____ Product Quality
____ Collegial Work Environment
____ The right people get recognized and promoted
____ “Great employer” recognition
____ Ethics and Integrity
__5__ Empowerment; Ability to Innovate
__4__ Recognition
__3__ Skill and Career Development
__2__ Treated with Respect; People Mgt
__1__ Interesting Work; Job/Skills Alignment
Which do you think are the top 5 satisfiers for employees today?
*EMC Corp; Corp Exec Board
More than 82% …
feel
connected,
valued,
respected,
are able to do what they love,
and are being treated like adults.
So What?
22© Copyright 2009 EMC Corporation. All rights reserved.
Fortune 500 Companies with Engaged Employees Report:
Growth inemployee
productivity$18,600
more market valueper employee
$3,800more profits
per employee
$80,000–120,000additional revenue
per month
Higherprofitability
Highercustomer loyalty
Recruitmentcosts 55% lower
Source: Impact of Engaged Employees on Business Outcomes. Ongoing Employee Engagement Research, Hewitt Associates
23© Copyright 2009 EMC Corporation. All rights reserved.
We’re Finding: ROI
More Market Valueper Employee
Additional revenue
Highercustomer
engagement
Better RecruitmentVolume and Speed
Source: Impact of Engaged Employees on Business Outcomes. Ongoing Employee Engagement Research, Hewitt Associates
More +More Favorable Media Coverage
HigherEmployee
Engagement
Additional Innovation
Additional profit
24© Copyright 2009 EMC Corporation. All rights reserved.
Some Tips
1. Start Inside – not on Award Nomination Forms
2. Practice leading with Trust
3. Tap Into Those Who Are Already Engaged and Involve them in your Business Objectives
4. Try One of the Free Social Networks or Explore an Enterprise-Class Version. Start Small
5. Let Others do the work; it is about results, not control
6. Publicize business-centric/WIIFY victories
7. Inform Leadership Mistakes will Happen
8. Watch Your People Bloom and Do Your Job for You!
25© Copyright 2009 EMC Corporation. All rights reserved.
Employment Branding “Resources”
25
$0.00 program budget
Creativity
Commitment
Collaboration
26© Copyright 2009 EMC Corporation. All rights reserved.
Questions?
27© Copyright 2009 EMC Corporation. All rights reserved.© Copyright 2009 EMC Corporation. All rights reserved.