James Smythe, Director.

Previous form:

Consumer insight seen from

different sides of the marketing

business. At Carat Insight, infomed

consumer insight strategy for

brands including AOL, The Sun,

Disney, Royal Mail, and developed

Carat’s knowledge management

system. Guided development of

research strategy for GCap Media’s

50+ brands, including Capital FM,

Classic FM, optimising a £2m

annual research budget.

Established BMRB Sport, bringing

new research thinking

to the sports business

for brands including

London 2012.

How to contact us:Culture of InsightT: (020) 8440 5962M: 07717 605116E: james@cultureofinsight.comW: www.cultureofinsight.com

Company incorporated in England and Wales, no. 6879572. Registered offices at 1 Crescent Lodge, 177 Crescent Road, Barnet EN4 9RP.

WemakeMarketResearchmore profitable for your business.

Less cost + more productivity = Profit

Then, we save you money. We’ll even improve on good buyingperformance, get more from suppliers and deliver cost efficiencies.

Improving research productivity only starts at the debrief. We make sure insight tells the right story, to the right people, at the right time.

First, we listen. For your market research strategy to drive revenues with minimum cost, it needs to understand how you work.

Finally, we evaluate and learn. If improvements aren’t being felt at the front line, we find out why and we fix things.

+ Evaluate improvement against research effectiveness KPIs

+ Assess performance against research KPIs + Interview research users +

+ Cost/benefit analyses + Cost benchmarks vs industry norms + supplier rosters +

+ Repurpose existing research + Multiple-media formats + Knowledge management systems +