Culture Machine Brochure (1)

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CULTURE MACHINE – 2016

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H E L L O !

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NO ONE UNDERSTANDS QUALITY SOUTH ASIAN

CONTENT BETTER THAN CULTURE MACHINE.

SOUTH ASIA’S LARGEST CREATOR NETWORK, WE ARE

A TECHNOLOGY-DRIVEN DIGITAL MEDIA AND VIDEO

ENTERTAINMENT COMPANY. CO- FOUNDED IN JULY 2013

BY SAMEER PITALWALLA, CEO AND VENKAT PRASAD, COO -

CULTURE MACHINE CREATES MULTI-GENRE VIDEO CONTENT

ACROSS A RANGE OF PLATFORMS. FROM ENTERTAINMENT,

LIFESTYLE, COMEDY, NEWS TO EDUCATION AND MUSIC –

WE HAVE THE FASTEST GROWING NETWORK OF O&OS,

TALENT AND PUBLISHERS.

W E A R E

C U L T R E

M A C H I N E .

CULTURE MACHINE – 2016 THE VOICE OF CULTURE MACHINE

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VENKATPRASAD

SAMEERPITALWALA

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O P E R AT I N G C U LT U R E

M A C H I N E . P 1 0

C M I N N U M B E R S . P 1 1

I N T R O D U C I N G T H E V O I C E

O F C U LT U R E M A C H I N E . P 1 4

CO M E DY . P 1 6

S C I E N C E & M Y T H O LO G Y .

P 2 0

K I D S . P 2 4

M U S I C . P 2 8

L I F E S T Y L E . P 3 2

F O O D . P 3 6

N E W S . P 4 0

V I D E O B O O K S . P 4 4

R E G I O N A L . P 4 8


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OPERATING CULTURE MACHINE

Balance is our mantra at Culture Machine. Balance between understanding what makes for great content, analysing what resonates with the audience and understanding the platform it is being presented on. While a passion for creating engaging content is what drives us, we use data and technology to steer us in the right direction.

OPERATING CULTURE MACHINE

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750+CHANNELS

ACROSS THE NETWORK

400MILLION

MONTHLY VIEWS

CM IN NUMBERS

200+CREATORS

1 BILLIONWATCH MINUTES

PER MONTH

FASTEST GROWING

DIGITAL VIDEO COMPANY IN SOUTH ASIA

MONTH ON MONTH GROWTH IN

VIEWERSHIP IS

20%

CM IN NUMBERS


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THE VOICE OF CULTURE MACHINE

Our strength lies in exporting South Asian youth culture globally. Drawing from the diverse, eclectic and centuries old reservoir that is the South Asian culture, our network of O&Os deliver these stories with that essential twist that appeals to a global audience. Through our brand of content we explore society. We entertain and engage. We stand for voices that the traditional media stifles. We push boundaries and create trends. Constantly experimenting with various formats and delivering them on a consistent schedule, we embody the spirit of digital media.


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C O

M

E D

Y

C O M E D Y


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The ability to laugh at ourselves and

introspect with a pinch of humor is

sacrosanct to us. Observational, honest

and quirky, sometimes irreverent and

often self-deprecatory - our comedy

content adds that kaleidoscopic lens of

humor to the world around us, its people

and their perspectives.

Using multiple formats such as parodies,

sketches and Vox Pop - we visit pop

culture trends, break down stereotypes,

examine identity and give a voice to what

the next gen society wants to and needs

to talk about.


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S C IE N C E

&M Y T H

O LO G Y


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Science and Spirituality. Mythology and mysticism.

Spanning across timelines, we take our audience on a journey from where it all began to where it could go.

Opening the magnificent treasure trove of South Asian mythology, culture, history, mysticism and spirituality, our channel Epified brings to life these ancient tales in the form of animated content. Fast forward through space and time and we help

you explore the most recent developments and inventions in the fields of science and technology through our channel Whack.

From exploring man’s ethical dilemmas and moral ideologies to placing him under the microscope and examining the science behind his physiology, psychology and its implications on everyday life - we look at life in both ways - ideologically and scientifically.


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K i D S


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Our kids centric content not only

gives flight to the inherent curiosity

in children but also enables them

to learn and grow. Adventure tales

told in HD, Karaoke nursery rhymes,

DIY crafts, 2D and 3D songs that

turn nutrition and health into fun

stories - we make learning and

entertainment interactive and fun.


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M U S I C


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Bollywood originals, global chartbuster singles, cover and multilingual songs - our network of music channels is a haven for every music lover. Genres face no discrimination here, artists collaborate to create a concoction of styles and upcoming talents get an opportunity to find their centre stage.

LIFESTYLE

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Culture Machine hosts some of the leading South

Asian beauty creators. With names like Elton J

Fernandez, Shruti Anand and SuperWow Style on

board - we showcase makeup tutorials, DIY nail art

and beauty basics. From lenses that take you across

the globe, help you discover your style quotient

and bring to you a world of healthy living with

just the click of a button - we cover it all. After all

lifestyle is just not what you do, it’s who you are.


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f o o d


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Man’s interaction with food is becoming increasingly digital and social,

expanding past the traditional kitchen and mainstream cooking. From quick fixes

for the butterfinger in you to high-end production videos of recipes from some

of the most iconic kitchens in the country, our channels serve up the delicious

world of food right to your screens.


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N EW S


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Over 22 percent of content generated by us is News oriented.

Constantly tracking global trends, the news is adapted and customised

accordingly. With over 300 videos created per day and 4.5 million views

per video, we create content at almost quarter of the cost of mainstream

media, making us an extremely topical, relevant, viable and scalable

source of news and information.


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V I D E O B O O K S


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Presented on our channel Epicast, we offer a range of genres - Mythology, fiction to crime non-fiction and chick-lit. Currently in English, we are expanding across regional languages and exploring other formats such as Podcasts, Listicles and Articles.

Our series of Video Books are pioneering the way of reshaping a reader’s journey. Amalgamating animation, text, narration in a way that enhances the drama of the story - these video books are turning the experience of reading a book into an audio-visual treat for the audience.

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R E G I O N A L

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Reaching beyond lingual barriers, Culture Machine also provides and creates News, Entertainment and Music content in multiple regional languages. Covering majority of the Indian languages, we offer the largest content catalogue in Tamil, Hindi and Bhojpuri.


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MUMBAI

TECHNIPLEX-I 1ST FLR,

TECHNIPLEX COMPLEX,

OFF VEER SAVARKAR FLYOVER,

GOREGAON (WEST)

MUMBAI-400062

+91 22 6680 6680/81/82/83

PUNE

NEAR 3M CAR CARE, PASHAN BA-

NER LINK ROAD,

PUNE – 411008

+91 20 6715 1000

SINGAPORE

17 PHILLIP STREET

#05-01, GRAND BUILDING,

SINGAPORE (048695)

+65 62277 268 / 269

CHENNAI

4/640,12TH LINK,

3RD CROSS STREET,

SRI VENKATESWARAN COLONY,

NEHRU NAGAR, OMR-KOTTIVAKKAM,

CHENNAI-600041

+91 44 6628 7000

DELAWARE

ALEPH MEDIA INC,

619 NEW YORK AVENUE,

CLAYMONT,

DELAWARE, 19703,

USA +1-858-722-0607

DELHI

G75, KALKAJI,

NEW DELHI – 110 019.

+91 11 4102 4298

GET IN TOUCH


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@TweeToCM

/culturemachineofficial

Connect with us:[email protected]

Culture Machine Brochure (1)

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