Culture as a Component of the Hospitality Product
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Transcript of Culture as a Component of the Hospitality Product
Culture as a Component of the Hospitality ProductWil Munsters and Daniela Freund de Klumbis
A Lecture on Political Economy of the Tourism Industry Carin Alejandria Enderun Colleges, Inc
Learning Outcomes Present the most important trends observed and
outline the major characteristics of cultural tourist behavior. Define the cultural tourism product and understand the relationship with the hospitality product. Compare the box hotel and the lifestyle hotel as hospitality products
Learning Outcomes Characterize the historic establishment and the
design hotel as examples of the lifestyle hotel product Identify the main threats and success issues with regard to the lifestyle hotel product.
Consumer Demand and Cultural Tourist Behavior The grey wave and historic sites
Whoopees The phenomenon of down-ageing The dinkies The post-modern tourist wants__________ Experience economy
Consumer Demand and Cultural Tourist Behavior Eatertainment
Localization vs globalization Question:
What is the demand of dinkies as opposed to grey wave and post-modern tourists?
THE RELATIONSHIP BETWEEN THE CULTURAL TOURISM PRODUCT AND THE HOSPITALITY PRODUCT
Cultural Tourism product The core product: Cultural attraction+ services
The additional product:
general tourist facilities and services transportation infrastructure 5As of tourism
Hospitality Product Is an essential component of the cultural tourism
product Core product: benefits provided by the hotel Facilitating product: aid usage of core product Supporting product: extra value Augmented product: atmosphere
The Cultural Tourism ProductTransaction infrastructure
Facilities and services
Cultural attraction
THE HOSPITALITY PRODUCT AS A CULTURAL TOURISM PRODUCT
Box Hotels vs Lifestyle hotels McDonaldization of the hotel industry
Boutique hotel Questions:
What management strategy did the lifestyle hotel owners used to benefit from the advantages of chains? What marketing strategy do box hotels use to encourage visitors to stay? What type of clients do box and lifestyle hotels cater to?
Lifestyle hotel products Historic establishment: The case of Chateau
Saint-Gerlach Questions: what is the demography of its tourists? What are the tourists motivations?
Chateau Saint-Gerlach
Lifestyle hotel products Design hotels
Questions:
what is the demography of its tourists? What are the tourists motivations?
Morgans Hotel
Morgans Hotel
Royalton
Royalton
Ian Schrager
The hotel as home away from home, the hotel as theater, "cheap chic", "lobby socializing", the indoor/outdoor lobby, the urban resort, and the urban spa.
The Hotel, Luzern
The Hotel, Luzern
Jean Nouvel
The Park Chennai, India
The Park Chennai, India
The Side Hotel, Hamburg
Matheo Thun
Sorat Group of Hotels
Hotel Omm, Barcelona
Bulgari hotels
Future of Lifestyle hotel product Glocalization as espoused by box hotels
Local culture as component of hospitality product Satisfaction of the post-modern tourist: inimitable
individuality and fully balanced hospitality experience One-to-one marketing Quality of staff Experiential programmes Co-branding Internet promotions