Culture and Social Identity Youth Music Fashion Global Welfare Fragmented Youth Youth culture tended to fragment into clearly defined subgroups -Each identifying with different styles of dress, music, and attitude towards life -Ex. Goth Jaded and Skeptical Generation The revolutionary optimism of the 60s seemed like a nave outlook to most 80s and 90skids This generation of youth was made skeptical of positive change due to -Environmental crisis's -Economic uncertainty -High unemployment -Political scandal -Social injustices -International conflicts Consumerism vs Global Awareness Decades saw a huger rise in consumerism and manufacturing Brand names and designer labels became huge marketing tools -Ex. Body shop clothing Yet People becoming more environmentally, politically, and socially aware impacted consumer choices Boycotted clothing that were produced in sweatshops -Ex. Nike 80 s Fashion Tended to be very bright and vivid in appearance. Shiny costume jewelry -large faux-gold earrings and clothing covered with sequins Hair in the 1980s was typically big, curly, bouffant and heavily styled. Bright, heavy makeup -light-colored lips, dark and pink or light blue eye shadow Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade. 90s Fashion Popularity of tattoos body piercings The anti-conformist approach to fashion lead to the popularization of the casual chic -included T-shirts, jeans, hoodies Fashion trends throughout the decade recycled styles from previous decades, notably the 1950s, 1960s and 1970s. Fashion and Music Music styles influenced fashion trends The popularity of grunge and alternative rock music helped bring the simple, unkempt grunge look into the mainstream The music encouraged rebellion and a rejection of consumerism and materialism -Vintage clothing became popular New Music for a New Generation Music genres like punk, glam rock, pop, heavy metal, alternative, techno and hip-hop Usually your style, attitude, and friends reflected your music choices Music reflected political beliefs Golden Age of Hip Hop late 1980s to the early 1990s. characterized by its diversity, quality, innovation and influence. The artists most often associated with the phrase are RunD.M.C. Public Enemy, Beastie Boys, KRS-One, Ice-T, N.W.A, 2 Live Crew, Kid 'n Play, DJ Jazzy Jeff & The Fresh Prince and MC Hammer Yuppies Financially secure boomers Stood for young urban professionals Not afraid to spend money Took expensive holidays, bought fancy cars and big houses. Became a target for advertising as it was the group with money to burn Generation X Generation X is the born after the PostWorld War II baby boom. birth dates ranging from the early 1960s to the early 1980s. Children of working parents Underemployed, overeducated, unpredictable, and in serious debt More cynical about the future Saw the emergence of cell phones and computers Generation Y Millennials (Generation Y) are the demographic cohort following Generation X. birth years ranging from the early 1980s to the early 2000s. Heavily influenced by videogames, technology, computers, cell phones Buying power and dependence on technology made the consumer market keep up with them Terry Fox "Terry" Fox was a Canadian athlete, humanitarian, and cancer research activist. In 1980, with one leg having been amputated, he embarked on a cross-Canada run to raise money and awareness for cancer research. The annual Terry Fox Run first held in 1981, is now the world's largest one-day fundraiser for cancer research over 650 million has been raised in his name.