Culture and Social Behavior: Culture and Social Behavior: Cross-Cultural Social Cross-Cultural Social

PsychologyPsychology

Interpersonal CommunicationInterpersonal Communication

Context vs. Content Cultural Orientation Context of communication:

level and tone of voice; looking or not looking into the eyes (contact); distance between bodies; posture and body orientation; extent of body touching, including what parts

of the body are being touched.

Culture and CommunicationCulture and Communication

Context cultures - societies that are homogeneous, relatively simple, and where people have to maintain good long-term relationships with others.

Content culture – everything is spelled out (said) clearly and explicitly. Nothing is left open to interpretation.

Social Behavior PatternsSocial Behavior Patterns

Work by Fiske revealed four types of social behavior patterns across cultures.

1. Community Sharing: People know each other well; family life is the closet metaphor; what is mine is yours, intimacy, oneness,

cooperation and self-sacrifice are typical behaviors.

Social Behavior Patterns (cont.)Social Behavior Patterns (cont.)

2. Authority Ranking: Obedience, admiration, and giving and

following orders without questioning are typical behaviors.

The relationship between a general and a soldier is the closest metaphor.

Social Behavior Patterns (cont.)Social Behavior Patterns (cont.)

3. Equality Matching: Social interaction between totally equal

friends is the best metaphor. Typical behaviors – taking turns, dividing

things evenly, one person, one vote, etc.

Social Behavior Patterns (cont.)Social Behavior Patterns (cont.)

4. Market Pricing: Social relationships based on a cost-

benefit analysis “I’ll be your friend if it pays to do so”

Collectivism vs. IndividualismCollectivism vs. Individualism

As we have said again and again in this class, this continuum provides a parsimonious yet highly predictive culturally relevant construct for understanding all sorts of behavior patterns across cultures.

Perception and AttractivenessPerception and Attractiveness

Attractiveness Cultural differences in the definition of

attractiveness can influence the formation of impressions. i.e. in Japan, attractiveness was

correlated with large eyes, small mouths, and small chins. However, in Korea-large eyes, small and high noses, and thin and small faces define attractiveness.

Perception and Attractiveness Perception and Attractiveness (cont.)(cont.)

Person Perception Recognition of Faces

People tend to recognize others of their own perceived race more accurately.

Love and IntimacyLove and Intimacy What attracts people to selecting a mate?

Early 1950 studies indicated proximity Recent studies indicate physical

attractiveness Matching Hypothesis-people of equal physical

characteristics are likely to select each other. Similarity Hypothesis-people similar in age, race,

religion, social class, education, intelligence, attitudes, and physical attractiveness form intimate relationships.

Reciprocity hypothesis-people tend to like others who like them.

Love and Intimacy (cont.)Love and Intimacy (cont.)

Hatfield and Berscheid’s Theory of Love Passionate Love - absorption of another that

includes sexual feelings and intense emotion. Companionate Love - warm, trusting, and

tolerant affection for another whose life is intertwined with yours.

Sternberg’s Theory Seven different forms of love depending on the

presence or absence of passionate love, intimacy, or commitment.

Love and Intimacy (cont.)Love and Intimacy (cont.)

Differences Across Cultures Romantic love valued more in America and

Germany than in Japan (Simmons et al., 1986) Europeans value love more than South Africans

and Indians, the South Africans place higher value on equality and peace (Furnham, 1984)

Cross Cultural SimilaritiesCross Cultural Similarities:: Buss studies (1989 and 1994) Buss studies (1989 and 1994)

- More than 10,000 respondents in 37 different cultures completed 2 questionnaires (factors in choosing a mate and preferences concerning potential mates)

- In 36 of 37 cultures, females rated financial prospects as more important than did males.

- In all 37, males preferred younger mates and females preferred older mates.

- In 34, males rated good looks as more important

- In 23, males rated chastity as more important

Attributions for Social BehaviorAttributions for Social Behavior

Casual Attributions are the inferences people make about the causes of events regarding and their own and others’ behaviors.

Traditional American Attributions Kelley’s Covariation Model - people

attribute behavior to causes that are present when the behavior occurs and absent when the behavior does not.

Attributions (cont.)Attributions (cont.)

People consider 3 types of information when making attributions: Consistency – is a person’s behavior

consistent across situation or is it situation specific?

Distinctiveness – is a person’s behavior unique to the specific target?

Consensus – would other persons faced with the same situation behave is a similar manner?

Attributions (cont.)Attributions (cont.)

Weiner’s Theory of Stability Describes four types of attributions for

success and failure: Stable and Unstable, internal and external

I.e. if didn’t get a job you could attribute it to:

1) stable internal factors (lack of ability), 2) stable external factors (too much

competition), 3) unstable internal factors (lack of effort),

or 4) unstable external factors (bad luck).

Attributions (cont.)Attributions (cont.) Fundamental Attribution Error - a tendency to

attribute negative behavior outcome in others to internal factors (lack of ability) and to attribute negative outcomes in ourselves to external factors (unfair test).

Self Serving Bias - a tendency to attribute our own successes to personal factors and our failures to situational factors.

Defensive Attributions – a tendency to blame victims for their misfortune.

Cross-Cultural Extensions of Causal Cross-Cultural Extensions of Causal Attribution Theories and ResearchAttribution Theories and Research

This is an area where the limitations of American and Western European Psychology have been extremely apparent.

Cultural differences abound. In fact, most of these theories have failed

the universalism test.

AggressionAggression

Any act or behavior that hurts another person, either physically or psychologically.

Cross-Cultural Differences Robbins et al (1972) - countries in hotter

climates are associated with higher murder rates.

Terav et al (1998) studied justifications for aggression Estonians chose instrumental justifications

(means to an end) Finish reported that aggression was fun.

Aggression (cont.)Aggression (cont.)

Bond et al (1985) studied aggressive insults and criticisms Aggressive behaviors was more acceptable in

relationships where status and power were unequal for Chinese participants than for Americans.

Cross Cultural Similarities Across cultures, overt physical and verbal

aggression is more prevalent among boys than girls (Tomada et al.)

Acceptance of various forms of aggression are similar across cultures from Spain, Finland, Poland, South Africa, US, Japan, and Iran (Ramirez et al, 2001)

Conformity and ComplianceConformity and Compliance

Conformity - yielding to real or imagined social pressure.

Compliance - yielding to social pressure in one’s public behavior, even if one’s private beliefs may not have changed.

Obedience - when people follow direct commands.

Cooperation - ability to work together toward a common goal.

Conformity and Compliance (cont.)Conformity and Compliance (cont.)

Cross-Cultural Research American bias-negative feelings (Asians value

conformity) Research on child rearing-indicates that Asians

and Puerto Ricans were found to value conformity and obedience

Garza et. al. Studies