1. GROUP 2 Group Members 1. 2. 3. 4.

2. THAILAND PHARMACEUTICAL INDUSTRY 3. MANUFACTURERSDISTRIBUTORSMARKETING & SALETHIRD PARTY MANUFACTURERSCONTRACT MARKETING SERVICE 4. ORIGINAL VS GENERIC Original MedicineGeneric MedicineInnovative / R&DCompetitive pricePremium priceFamily businessScientific and professional approachRelationship approach 5. TYPE OF ORIGINAL PHAMA CULTURE 6. LILLYS BRAND PROMISE At Lilly, we promise to provide trusted Answers that Matter to our customers in order to deliver better patient outcomes. We'll deliver on this promise in four ways: Through our commitment to breakthrough products, which means that we commit to focusing our R&D investment on meeting unmet patient needs - not only on responding to market opportunities. Through the medical expertise we provide, which enables the research, discovery and development of new medicines. By practicing active listening and responding when engaging with stakeholders knowing that listening builds our understanding of stakeholders wants and needs, and responding builds trust and assures our stakeholders that their concerns have been taken seriously. Our pledge to be reliable and trustworthy demonstrates our intention to build trust in our company and in our industry. 7. LILLYS CORE VALUES Integrity: We conduct our business consistent with all applicable laws and are honest in our dealings with customers, employees, shareholders, partners, suppliers, competitors, and the community.Excellence: We pursue pharmaceutical innovation, provide highquality products, and strive to deliver superior business results. We continually search for new ways to improve everything we do. Respect for People: We maintain an environment built on mutual respect, openness, and individual integrity. Respect for people includes our concern for all people who touch or are touched by our company: customers, employees, shareholders, partners, suppliers, and communities. 8. PFIZERS PURPOSE Together, we will earn the trust of internal and external stakeholders as an innovative healthcare partner working to improve the lives of Thai patients and the community. 9. PFIZERS CORE VALUES Customer Focus Community Respect for People Performance CollaborationLeadership Integrity QualityInnovationBEING PFIZERLIVING THE VALUES 10. INTEGRITY highest ethical standards, and our products and processes will be of the highest quality Companys Code of Conduct and other regulations 11. COMMUNITY / CSR Our responsibility to our communities extends beyond the products we make to include a commitment to educational support and philanthropy Grants & Donations Continued Medical Education Foundation 12. ELI LILY CORPORATE SOCIAL RESPONSIBILITY Blood donations Volunteer work days Donation to help patients fight HIV First Aid room at a remote school Scholarship grants 13. PFIZER CORPORATE SOCIAL RESPONSIBILITY Scholarship grants Fellowship training Young Leadership Program HIV Positive Partnership Program Capacity building program for cancer NGOs etc 14. RESPECT FOR PEOPLE Recognize that people are the cornerstone of the organizations success People are treated equally open office, flexible working time, career part and promotion scheme, work-life balance program