CULTURAL ENVIRONMENTBULGARIA

Bulgaria – High-content county

• Most of the information resides inside the person• Place emphasis on who you are in the society• polychronic people - more time-flexible, perform

many tasks at once, change plans often and easily, tend to build lifetime relationships, and base promptness on relationships

• Shared feeling of obligation and honour takes place of impersonal legal sanctions

• The network of family and acquaintances assisted to solve various problems

Regarded as Mediterranean country

• more collectivistic in its organizational and societal structures

• high degree of class inequality• individualism/collectivism;• high power distance;• strong uncertainty avoidance;• femininity;• short term orientation

Hofstede Cultural Typology

Language

• Southern Slavic language• Mutually intelligible with Macedonian,

Serbian• The first Slavic language to be written -

The Cyrillic script writing system• The third official alphabet of the European

Union

Religion

•Orthodox Christianity•Monasteries

•Bulgarian Orthodox 85%, Muslim 13%, Jewish 0.8%, Roman Catholic 0.5%, Uniate Catholic 0.2%, Protestant, Gregorian-Armenian, other %0.5

Aesthetics

• ColoursNational Flag- white, green, redFor business logos – light and dark blue, red,

orange, greenFor clothes – changeable by the mode• Music – Bulgarian folklore music, Pop folk

music

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Dietary Preferences - General

• Slow Food Culture• Fast Food Culture

• Only the finest herbs• Fruit and vegetables grown in Bulgaria are

of unique taste• Consume all types of meat

Dietary Preferences - White Cheese&Yoghurt

• “White Brine Sirene" • Yoghurt - Lactobacillus bulgaricus• Popular incredient in bulgarian cuisine

Dietary Preferences - Popular Beverages

• WINE production have a long history - Europe’s first vintners were the (Proto)Bulgarians• more than 80 industrial wineries• Bulgarian wines are sold in the UK, Ireland, Germany, the Netherlands, Scandinavia, the USA, Japan, Poland, and the former Soviet Republics.• Mavrud is a typically Bulgarian wine variety

• RAKI - region of origin, medicine

• BEER - bulgaria ranks 21st by beer consumption per capita, with 59.5 litres a year.

Nature•Climate – gentle continental climate, transitional climate•Landscape: 1/3 of the territory is covered by mountains (total 16 mountains)•Big mountains in Bulgaria – Rila, Pirin (with alpine nature), the Rhodops, the Balkan•Mussala 2 925 m – the highest peak•Length of the coast - 378 km•3 national parks, 9 reserves•Water sources: 1200 rivers, 400 lakes (there are over 330 lakes in the high mountains)•Over 600 natural mineral sources•Unique natural wonders with variety of forms: rock formations (bridges, karst gorges, rock pyramids), a world of caves (over 2000), canyons, majestic waterfalls

Culture and Traditions are still alive

• Traditions are an important part of the modern life in Bulgaria

• Practiced handicrafts – copper craft, wood carving

• Many folklore festivals of authentic Bulgarian dances and music

• 20 000 cultural monuments – Thracian tombs and cult places from the 4th, 5th century B. C., medieval fortresses, 162 monasteries, medieval rock monasteries, 330 museums and galleries, ethnographical and historical reserves

• 7 Bulgarian cultural monuments in the Unesco list – the Bojana church, the Rila monastery, the monastery in Ivanovo, 2 Thracian tombs, the Madara rider, the town of Nessebar

Folklore

Famouse dances Ruchenica, Gralsko, Daichovo, Tejko Makedonsko, Chervorno, Severnqshko, Varnensko, Elenino , Gankino Horo.

Bulgarian Rose• The Bulgarian Rosa Damascena, cultivated for over 300 years, is considered to be the best oil-bearing rose renowned worldwide.• Festival of Roses in Kazanluk• Bulgarian Rose Oil and Bulgarian Rose Absolute, Bulgarian Rose Concrete

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