Cultural Change and Fashion Change

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    Cultural change and fashionCultural change and fashion

    changechange

    Session 2011-2012Session 2011-2012

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    Cultural change and fashion changeCultural change and fashion change

    Following the customsFollowing the customs

    and traditions of dressand traditions of dress

    provide stability orprovide stability or

    continuity of culture.continuity of culture. Our social inheritance isOur social inheritance is

    modified by the changesmodified by the changes

    that occur in the wholethat occur in the whole

    cultural climate.cultural climate.

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    Cultural change and fashion changeCultural change and fashion change

    Each historical eraEach historical eraleaves its visual imprintsleaves its visual imprints

    stamped into fashion ofstamped into fashion ofthe times.the times. All apparels by virtue ofAll apparels by virtue of

    their styles, material, andtheir styles, material, and

    workmanship can beworkmanship can bedated at least within thedated at least within thedecade of their origin.decade of their origin.

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    Cultural change and fashion changeCultural change and fashion change

    In any age there are some forces at work thatIn any age there are some forces at work that

    tend totend to restrict or impede fashion change, while otherrestrict or impede fashion change, while other

    factors serve tofactors serve to

    stimulate or accelerate such change.stimulate or accelerate such change.

    The rate of change in any given period ofThe rate of change in any given period of

    history is dependent upon the balance thathistory is dependent upon the balance that

    exists between these two sets of forces.exists between these two sets of forces.

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    Forces That Resist ChangeForces That Resist Change

    Rigid Class DistinctionsRigid Class Distinctions

    A rigidly defined classA rigidly defined classsystem, reinforced by ansystem, reinforced by an

    unequal distribution ofunequal distribution ofwealth retards fashionwealth retards fashionmovement and gives rise tomovement and gives rise totraditional forms of dress.traditional forms of dress.

    Ruling class is able toRuling class is able to

    maintain both wealth andmaintain both wealth andpower has little need forpower has little need forfashion race.fashion race.

    Cost of apparels limitsCost of apparels limitsfashion change.fashion change.

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    Sumptuary laws for classSumptuary laws for class

    distinctionsdistinctions

    Sumptuary laws that restrict fashion imitationSumptuary laws that restrict fashion imitation

    reduce the necessity for rapid change.reduce the necessity for rapid change.

    When a ruling class finds itself unable toWhen a ruling class finds itself unable to

    maintain its position of fashion supremacymaintain its position of fashion supremacy

    through the control of wealth, it often restrictsthrough the control of wealth, it often restricts

    the consumption of lesser citizens through thethe consumption of lesser citizens through the

    enactment of sumptuary laws.enactment of sumptuary laws.

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    Sumptuary lawsSumptuary laws

    These sumptuary laws are not very common inThese sumptuary laws are not very common in

    modern society, they are found to be prevalentmodern society, they are found to be prevalent

    in almost every nation where class distinctionsin almost every nation where class distinctions

    are recognized.are recognized.

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    CustomsCustoms

    Traditional forms of dressTraditional forms of dressthat are deeply rooted inthat are deeply rooted incustoms and habit tend tocustoms and habit tend to

    preserve the status quo.preserve the status quo.

    Traditions are perpetuatedTraditions are perpetuatedthrough the symbolic use ofthrough the symbolic use ofclothing, and a reverence forclothing, and a reverence forthe past causes people tothe past causes people tocling to the time-honoredcling to the time-honoredforms of dress that signifyforms of dress that signifyones status, role or position.ones status, role or position.

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    CholistanCholistan

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    IsolationIsolation

    Susceptibility toSusceptibility to

    fashion change isfashion change is

    greatly reducedgreatly reducedby geographicby geographic

    isolationisolation..

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    FearFear

    Fear of the new and unknown inhibits fashion change.Fear of the new and unknown inhibits fashion change.

    A certain sense of security is afforded by styles thatA certain sense of security is afforded by styles that

    are familiar, and most people refrain from buyingare familiar, and most people refrain from buying

    anything which is startling new or daringly differentanything which is startling new or daringly different

    for the fear of being ridiculed.for the fear of being ridiculed.

    Evils and misfortunes that may accompany the newEvils and misfortunes that may accompany the newand unproven.and unproven.

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    Government RestrictionsGovernment Restrictions

    Shortages and/ or restrictions imposed on theShortages and/ or restrictions imposed on the

    use of raw materials retard fashion change.use of raw materials retard fashion change.

    Excise taxes imposed on luxury items restrictExcise taxes imposed on luxury items restrict

    rather than promote their widespread use.rather than promote their widespread use.

    SocialismSocialism

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    Forces Which Are Agents Of ChangeForces Which Are Agents Of Change

    An open class systemAn open class system

    Fashion changes flourish in the open class systemFashion changes flourish in the open class system

    that characterizes democracythat characterizes democracy AbundanceAbundance

    A diffusion of wealth in the mass society increasesA diffusion of wealth in the mass society increasesconsumption and greatly accelerate fashion change.consumption and greatly accelerate fashion change.

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    Agents Of ChangeAgents Of Change

    TechnologyTechnology

    Forces that shapeForces that shape

    fashion changefashion change

    Dominant idealsDominant ideals

    EventsEvents

    International relationsInternational relations

    Entertainment and theEntertainment and the

    artsarts

    LeisureLeisure SportsSports EducationEducation Cultural contactCultural contact YouthYouth Social agitationSocial agitation Emancipation ofEmancipation of

    womenwomen

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    Factors that accelerate fashionFactors that accelerate fashion Communications and massCommunications and mass

    mediamedia Good economic conditionsGood economic conditions

    Increased competitionIncreased competition Technological advancesTechnological advances Social and physical mobilitySocial and physical mobility More leisure timeMore leisure time Higher levels of educationHigher levels of education Changing roles of womenChanging roles of women Seasonal changesSeasonal changes

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