Cultivating Social Capital

Community Engagement for Success in Sustainable Enterprise

Use the controls below to pause/navigate this presentation at anytime.

Presentation Summary• Social Capital is the currency of sustainable enterprise.

• Its development is integral to the adoption of sustainable practices and the diffusion of sustainable innovation.

• Community Engagement is an ongoing process that cultivates social capital.

• Engaging stakeholders and the extended community with a transactional mindset is the biggest barrier to cultivating social capital.

What fuels Success in Sustainable Enterprise?

• What social qualities if engaged, would drive increased adoption of sustainable practices within your organization, and…

What fuels Success in Sustainable Enterprise?

• Open up new possibilities for sustainable innovation within your active markets and communities?

From the Me Economy…

• With our economy in a precarious state, our concept of success has been jarred wide open

From the Me Economy…

• Making way for a more organic approach to leadership, management and enterprise to emerge.

to the We Economy

• Many are moving away from the pursuit of attainable wealth for the few,

• toward the fulfillment of sustainable wealth and well-being for the many.

to the We Economy

• In the We Economy, success and sustainability go hand in hand.

• The wealth of individuals, families, organizations and communities are inextricably linked.

What is Social Capital?

• Social Capital is the currency of the sustainable enterprise.

• It’s the lifeblood of the We Economy

How it’s Measured

• It’s measured by the depth and quality of the conversations and relationships an organization holds with its stakeholders and the extended community

Why it Matters?

• Cultivating social capital should be as important to your organization’s sustainability initatives as building investor and analyst relationships is to a public company.

Why it Matters?

• When social capital is in flow, community engagement becomes the gateway between the transactional and the transformational.

From Transactional to Transformational

Transactional• Exclusive• Advocacy• Deficiency• Problems• Events• Structure• Rules• Content

Transformational• Inclusive• Inquiry• Assets• Possibility• Systems• Relationships• Agreements• Context

What is Community Engagement?

• Community engagement isn't a means to a strategic end. It's an end in itself.

• Its power extends beyond the strategies of organizations and the boundaries of markets.

What is Community Engagement?

• It a system of belonging that arises organically from clear intent and shared purpose.

What is Community Engagement?

• It thrives in fertile environments that welcome diversity of thought, authentic conversation, reflective learning and inspired contribution.

Community Engagement as a System of Belonging

• At its highest and best use, community engagement creates a system of belonging by:

Create a System of Belonging by…

• Extending a genuine invitation to share in authentic dialogue and café style conversations,

Create a System of Belonging by…

• Unearthing the personal stories that hold the values, beliefs and assets of constituents,

Create a System of Belonging by…

• Revealing a web of interconnectedness that with care can be strengthened in support of a greater community vision

Share Your Community Engagement Successes and Challenges at

http://blog.successfulbydesign.com

Or call 1.877.322.4441

for a consultation