Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make...

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Cult Franchise Opportunities

Transcript of Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make...

Page 1: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

CultFranchiseOpportunities

Page 2: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

DESIGN PRINCIPLES

OFFERINGS

-WHAT IS CULT.FIT?At Cult.fit, we make fitness fun and easy. We have best inclass trainers & o�er group workouts . Cult.fit uses thebest in class technology to give customers a world-classexperience. Customers can book classes, follow workoutvideos-all with the click of a button from the cure.fit app.

3000-3500 square feet state of the art studios.

HIIT, Yoga & Dance sessions

World-class, certified trainers with extensive years of practice

ABOUT CULT

DANCEFITNESSBOXING

WORKOUT YOGA HIIT

S&C

Seamless class booking experience through cure.fit app

Page 3: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

Leader in fitness segment & InternationalBrand Appeal

Largest fitness chain in India with 230+ centres & more than1 lac active members. Presence in UAE. Endorsed by celebrities like Hrithik Roshan & Tiger Shro�.

Best in class Customer experience

Great ROILow Capex equipment free workout studios with investmentsless than 1Cr. High membership ramp up rate with best customerretention rate in the industry. 24-36 months to reach break-even.30-40% return on investment.

Best in class Tech systemsTech enabled platform for class bookings & seamlesscentre operations management.

Customer rating 3.8+/4. NPS 60+, one of the best in the industry.World class trainers & facilities

WHY PARTNERWITH CULT?

Page 4: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

CULT : LARGEST &FASTEST GROWING

INDIABangalore | Hyderabad | NCR | Mumbai

Chennai | Pune | Jaipur | Kolkata | Mysore | KochiChandigarh | Surat | Ludhiana | Ahmedabad

DUBAI

230+ 15+2CULT CENTRES CITIESCOUNTRIES

Page 5: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

WHY CUSTOMERSLOVE CULT?

1 TRAINER LED SESSIONSWorkout with real athletes. Learn Skillsand techniques for life.

2 GROUP CLASSESHighly engaging and energy packed. Youwill never lose the Tempo

3 MULTIPLE FORMATSFormats for one and all. Mix them up tobreak the routine.

4 STATE OF THE ART CENTERSNever seen before centers. Feel The vibeof being an athlete

Page 6: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

STATE OF THE ART FACILITIES

Page 7: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .
Page 8: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

Dugout

Trainer Lounge

Store / Electrical

S&C / HRX studio

Pull up rig

Boxing / HIIT

Studio Boxing bags

Washrooms

1 2

43

5

67

8

TYPICALCENTRE LAYOUT

Page 9: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

ABOUT USREFERENCE VIDEOS

Scan hereto Watch >

We are a Fitness Revolution.WE ARE CULT.

Scan hereto Watch >

Cult, India's largest fitness chainis now in Dubai!

Page 10: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

Scan hereto Watch >

FitStart India's BiggestFitness Sale

Scan hereto Watch >

Cult introduces "100% MoneyBack Guaranteed"

Scan hereto Watch >

Push Yourself! Not Your Plans

TV ADS & DIGITAL CAMPAIGNS

Page 11: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

HRXHRX

Page 12: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

Designed by Hrithik Roshan, our HRX workout programwill help improve your strength and endurance and increasestamina.

HRX workout is a strength & conditioning program designed to help people become a better version ofthemselves through a combination of various movementmodules. The workout is completely scalable and does

be a part of it. The module makes sure that the rightmuscles are engaged during the workout and everyoneis working at their optimum relative intensity level.

The workout is a combination of Primal movements, Zeromomentum rep, compound movements & conditioningroutines designed to challenge the human body and accelerate growth.

BenefitsCore Strength | Agility | Full body strength | StaminaMuscle Gain | Injury Recovery

HRX workout is a strength & conditioning program designed to help people become a better version ofthemselves through a combination of various movementmodules. The workout is completely scalable and does

be a part of it. The module makes sure that the rightmuscles are engaged during the workout and everyoneis working at their optimum relative intensity level.

The workout is a combination of Primal movements, Zeromomentum rep, compound movements & conditioningroutines designed to challenge the human body and accelerate growth.

BenefitsCore Strength | Agility | Full body strength | StaminaMuscle Gain | Injury Recovery

Page 13: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

01

DA

NC

EFI

TNES

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Page 14: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

Dance your way into fitness with this fun workout that willtone your entire body, boost your heart health and helpyou de-stress.

of music providing peaks and troughs of intensity.

Boost your confidence, ease stress, burn a lot of calories,improve your cardiovascular & muscular endurance, loseweight, have fun and leave the room sweaty, happy andhealthy!

BenefitsCore Strength | Agility Full body strength | StaminaMuscle Gain | Injury Recovery

Page 15: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

HIIT

01

Page 16: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

HIIT is a training methodology which incorporates highintensity exercises followed by planned intervals repeatedover multiple rounds to achieve faster results

BenefitsBody Coordination | Stamina | StrengthStress Management

Page 17: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

BOXI

NG

BOXI

NG

Page 18: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

Our boxing routine enhances your cardiovascularendurance, improves total body strength and is a greatway to de-stress.

A high cardio form of martial arts that not onlyenhances your strength, cardiovascular and respiratory functioning, but also improves your balance,coordination and reflexes. Our highly qualified boxing instructors ensure that members learn new techniquesin a structured and safe manner. This class is designedto help you hone self-defence skills and release your stress by praving poerful punches and knockout kicks.

BenefitsBody Coordination | Stamina | StrengthStress Management

Page 19: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

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S&C

Page 20: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

Our S&C workouts involve high intensity movements that will help you stay functionally fit and improve yourendurance, speed and athletic performance.

01

Strength & Conditioning is a combination of compoundmovements and high-intensity interval training that provideslasting fitness and enhanced endurance. Once you starttraining, every step will throw up a new surprise- of what yourbody is capable of. It’s a myth that S&C is meant only forprofessional athletes. The training actually involves systematic programs designed for people of all ages.

The routines help you get functionally fit and improve yourstrength, speed, power and athletic perfomance.

BenefitsStrength | Endurance | Mobility | Stamina

Page 21: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

YOGAYOGA

Page 22: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

Our yoga instructors infuse every class with an array ofbreathing techniques, a variety of postures andmeditation techniques. This helps in improving self-confi-dence and balance while gaining a stronger body in the process.

No prior experience is required for these classes.Our qualified yoga instructors conduct classes with themotive of aligning your breath with your movement. Aftereach class, you will feel relaxed and would appreciate livingin the present.

BenefitsPhysical, Mental & Emotional Well Being | StrengthFlexibility | Stress reduction | Endurance

Page 23: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

Cure.fit an integrated health platform with4 verticals

WHAT ISCURE.FIT?

Our line of new-agefitness centers

Our line of healthy, calorie-counted food

Our line ofmeditation drivenmindfulness

Our line of clinics for Diagnostics and consultation

Page 24: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

60% quarter-on-quarter growth

25%+ contribution and healthyunit economics

ROBUST REVENUE GENERATION

500K paid customers

1Mn+ monthly active users (MAU)

STRONG CUSTOMERTRACTION

3.8/4 avg. product rating

4.7 app rating

OUTSTANDING CUSTOMEREXPERIENCE

CURE.FIT: BUSINESS HIGHLIGHTS

Page 25: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

CURE.FIT PHILOSOPHY:OFFLINE CENTERS

Fitness Centre Eat.fit QSR

Yoga Studio Health Centre

Group Workouts Everyday Health Food

Yoga, meditation& Therapy

GP & Lifestyle Care

Page 26: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

CURE.FIT PHILOSOPHY:DIGITAL CONTENT

DIY Food Subscriptions

Tele ConsultationDIY

Page 27: Cult Franchise Opportunities · DESIGN PRINCIPLES OFFERINGS-WHAT IS CULT.FIT? At Cult.fit, we make fitness fun and easy. We have best in class trainers & o˚er group workouts .

CultFranchiseOpportunities

Visit our www.cure.fit website