cu.again for fashion retailers
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Transcript of cu.again for fashion retailers
cu.againM o b i l e C R M
Fashion CityOur new Spring Collection has
arrived.
In store as of Saturday.
ThanksRemind me
A new opportunity for retailers to increase customer loyalty and create repeat foot trafc.
© Momads 2011
In a nutshell
The world is moving towards the mobile internet. In 2014, more people will access the internet on their mobile devices than on their desktop PC, according to Gartner and Morgan Stanley.
Already today, Mobile is changing how people shop. They use their mobile to locate stores, compare prices and scan coupons. Since a few days they even pay with their mobiles in stores.
Groupon and alikes understand that and have built an advertising solution that is aimed at getting new people into your stores.
But what about your existing clients? How can you increase your clients’ loyalty and get them to visit your store more often? Using their mobile device?
This is exactly what cu.again does. In the next few slides, we will explain how our mobile CRM platform works. You’ll see how simple it can be.
© Momads 2011
How does it work?
It’s very simple...
1. Your customer scans a barcode (in your store, on a catalogue or any marketing material) and opts in.2. From then on, he or she receives push notications from you or one of your stores.
© Momads 2011
What messages can you send?
Exclusive offers
News Flashes
Likes and reviews
Loyalty cards
Anything really.
To make it easy, we created different modules.
You can opt to send offers and promotions, share the latest news, ask your customers to review and/or Like you on social media.
You can also move beyond the paper version and take your Loyalty Card mobile.
In the next few slides, we’ll give you some examples of the different modules.
© Momads 2011
Campaign Modules
Exclusive offers
News Flashes
Likes and reviews
Loyalty cards
Sending out deals and promotional offers to your
customer base.
Fashion StoreSALE! Every piece at 50% off
Starting this Tuesday
ThanksRemind me
Fashion StoreM a s s i v e Wa r e h o u s e S a l e
s t a r t i n g N O W !Buy 3, get 1 for Free
ThanksTake a look
Fashion StoreGoing out this weekend?Buy a piece this Friday and
get 5% off
ThanksRemind me
© Momads 2011
Campaign Modules
News Flashes
Exclusive offers
Likes and reviews
Loyalty cards
You have news to share? Or want to tell a customer his
order has arrived ?Or just send a wish?
Fashion RetailerLook good this summer!
Our new collection is in
ThanksTake a look
RetailerYour order has arrived
and is ready at your store.
ThanksTake me there
Happy Birthday!We have a small gift for you
Please come by our store to collect it
ThanksOn my way
© Momads 2011
Likes and reviews
Exclusive offers
News Flashes
Loyalty cards
Campaign Modules
To increase the number of ratings and reviews on the desktop or mobile internet, customers can scan a QR code and LIKE them on Facebook or rate and review the store and the products.
© Momads 2011
Loyalty cards
Exclusive offers
News Flashes
Likes and reviews
Campaign Modules
It’s a loyalty card, but on a smartphone your customers always carry with them.
The vendors add points on the card with their smartphones.
The card also shows the vendor and the customer the balance and noties when it is time to redeem.
© Momads 2011
If your customers like your offers and promotions, you’d want them to share these
with their friends through social media channels or via email.
Sharing
© Momads 2011
Who we are.
Momads is a fast growing international mobile agency focused on customer centric innovation, strategy and execution.
We are a strategic and development partner for companies such as Kipling, Truvo and Deloitte. We help media companies such as Concentra and VMMa to identify new revenue streams on the mobile internet.
We are headquartered in Brussels, at the heart of Europe.