#CU12: Search engine and website optimisation - Increasing awareness, engagement and donations -...

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Search Engine and Website Optimisation lovesdata.com/connectingup

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Transcript of #CU12: Search engine and website optimisation - Increasing awareness, engagement and donations -...

  • 1. Search Engine and Website Optimisationlovesdata.com/connectingup

2. Increasing Awareness,Engagement and Donationslovesdata.com/connectingup 3. Agenda What is SEO? SEO fundamentals Common pitfalls Conversion testing Case study Q+Alovesdata.com/connectingup 4. TM TMTMTM TMTMTMlovesdata.com/connectingup 5. What is Search Engine Optimisation (SEO)?lovesdata.com/connectingup 6. lovesdata.com/connectingup 7. Search Engineslovesdata.com/connectingup 8. Source: StatCounter, January to March 2012 4.22% 1.39%0.29%94.10%lovesdata.com/connectingup 9. Organic vs. Paidlovesdata.com/connectingup 10. Paid Results 11. Organic (Free) Results 12. How do you see a website?lovesdata.com/connectingup 13. How does a search engine see a website?lovesdata.com/connectingup 14. Keyword Researchlovesdata.com/connectingup 15. Check Your Competitionlovesdata.com/connectingup 16. Write Contentlovesdata.com/connectingup 17. Content Write unique content At least 200 words per page Appropriate for your audience Include the keywordlovesdata.com/connectingup 18. Write content for people, not robots!lovesdata.com/connectingup 19. Page Elementslovesdata.com/connectingup 20. Page Title Page URLDonate to charity and support children in need with charity ...www.unicef.org.au/Donate.aspxOffers you many ways to donate to charity and help children in need.Page Descriptionlovesdata.com/connectingup 21. Page URLhttp://www.example.com/include-keywords Page TitlePage TitlePage Descriptionlovesdata.com/connectingup 22. Questions Does your page title contain the keyword? Does your page URL contain the keyword? Does your page description contain the keyword?lovesdata.com/connectingup 23. disadvantaged childrenSponsor a Child - The Smith Familywww.thesmithfamily.com.au/site/page.cfm?u=297We urgently need your help to make a real difference to a childs life. Please sponsor adisadvantaged Aussie child today. Sponsorship starts at just $39 a month ... VS.Help Disadvantaged Children - The Smith Familywww.thesmithfamily.com.au/disadvantaged-childrenMake a real difference to the lives of disadvantaged children. Sponsor adisadvantaged child today from just $39 a month. Learn more and donate now!lovesdata.com/connectingup 24. Inbound Linkslovesdata.com/connectingup 25. elkaccessories.com.au wikipedia.orgyoutube.comtwitter.com feedburner.comabc.net.au wordpress.comsmh.com.au unicef.org.au hreoc.gov.auhumanrights.gov.au theage.com.au philanthropy.org.auausaid.gov.aulovesdata.com/connectingup 26. Inbound Links Build inbound links Preferably from credible websites Ideally with your keywords in the linklovesdata.com/connectingup 27. Social Medialovesdata.com/connectingup 28. lovesdata.com/connectingup 29. Common Pitfalls 30. Poor Relationshiplovesdata.com/connectingup 31. Keyword DescriptionWebsite Pagelovesdata.com/connectingup 32. No Defined Purposelovesdata.com/connectingup 33. What do you want peopleto do on your website?lovesdata.com/connectingup 34. Donate Subscribe Enquiry Membership Booking Watch VideoComment Login Purchaselovesdata.com/connectingup 35. Keyword Repetitionlovesdata.com/connectingup 36. Keyword repeated 18 times 37. Black Hat Techniqueslovesdata.com/connectingup 38. Black Hat Techniques Hidden content Content just for search engines Redirectslovesdata.com/connectingup 39. Paid Search Impacts SEOlovesdata.com/connectingup 40. Guaranteed Resultslovesdata.com/connectingup 41. If it sounds too good to betrue, it probably is.lovesdata.com/connectingup 42. Managing Your SEOlovesdata.com/connectingup 43. DIYConsultant Agencylovesdata.com/connectingup 44. SEO Takes Timelovesdata.com/connectingup 45. SEO Takes Time Commit to at least 3 months Dedicate time each month Document your improvementlovesdata.com/connectingup 46. Tracking Your Resultslovesdata.com/connectingup 47. 47.53% Improvement 48. Improving Your Resultslovesdata.com/connectingup 49. Improving Your Results Fix obvious problems Apply usability best practices Conversion testinglovesdata.com/connectingup 50. Learn From Otherslovesdata.com/connectingup 51. Case Studybarackobama.comlovesdata.com/connectingup 52. Beforelovesdata.com/connectingup 53. Afterlovesdata.com/connectingup 54. +40.60% Improvementlovesdata.com/connectingup 55. Lessonslovesdata.com/connectingup 56. Appeal to your audience 57. Contrasting colours drive action 58. Keep it simple 59. Case Study Amnesty Internationallovesdata.com/connectingup 60. Beforelovesdata.com/connectingup 61. Afterlovesdata.com/connectingup 62. +37.77% Improvementlovesdata.com/connectingup 63. Lessonslovesdata.com/connectingup 64. Simplify design of forms 65. Ask for what you really need Middle name Date of birth Contributor number 66. Make it look easy 67. More Tips www.lovesdata.com/connectinguplovesdata.com/connectingup 68. Q+Alovesdata.com/connectingup