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Transcript of CTVCPitchInvestlr
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What can Bearberriesmean for your Skin
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What can Porcinido for your Skin …
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The Problem
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The Solution
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The Problem
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The Problem
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The Solution
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The Problem
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Clear Touch makes you look & feel better !
The Safe Way
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Natural Skinfood to Lighten & Even your Skin Tone.
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Safe Results after a fewweeks.
Kojic Acid Dipalmitate from Natural Funghi
Arbutin from Natural Bearberries
new EU formula
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First Skin Lightener ever …
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30 years on the market,worldwide
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New Formula,Safer & Better
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Dream teamMarc Van de WinkelCEO, Shareholder, Operations,Logistics, Finances,Engeneering, Administration Management
Frederic DelfosseSales & Export Manager, R&D, Marketing Manager,Social Media(Ufsia & UCLA, cosmetology)
Ali SadaqatSales BeneluxLogistics responsiblePakistan roots, strong connection with all Afro-shops
Bernard DelfosseShareholder, Consultancy 45 years experience in Cosmetics • Pro Cosmetics Nv• Deynique Nv
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Market Size
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Market Size
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Market Size
Clear Touch
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Market Size
Economic buying power of Black African women
$1 trillion
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Market Size According to Euromonitor, the beauty industry
in Africa is estimated at $20.4 billion in
2015
South Africa alone represented $3.9 billion;Nigeria & Kenya are second and third among sub-Saharan nations, with Kenya’s market totaling more
than $260 million.
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Market SizeAfrican Development Bank describes ‘middle class’
as those who spend between $2 to $20 a day
Now more than 300 million middle classAfricans
An average Kenyan woman spends as much as
20% of her salary on beauty products
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Market SizeThe African middle class will grow to 1.1 billion (42%) by the year 2060.
African economies are emerging :7 of the 10fastest growing in the world are African,
Africa has the fastest growing middle class
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Market Size
the World Health Organization reports that Africans are of the highest users of skin lightening products:
77 %of Nigerian women use these products on a regulary
followed by Togo with 59 %,
South Africa with 35 %
& Mali at 25 %.
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Target Group
WORK/LIFE PROFILE• Works Outside of Home: 100%• Average Hours of Work/Week: 50• Married: 80%• Parenting: 60%
MAKEUP & SKIN CARE STATS• Wears makeup: 100%• Makeup Budget: $90-$250/QTR• Avg. # of Cosmetic Products Used Daily: 7
SALON VISIT STATS• 60%: Once a week or more• 20%: Twice a month or more• 20%: Once every 3 Months
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The new Emerging Map
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The Competition EU
www.africologyspa.com
www.bio-oil.com
www.makari.com
www.palmers.com
orshaircare.com
www.imancosmetics.com
www.fairandwhite.com
www.blackup.com www.ht26.com
activilong.com
www.nuhanciam.com
www.noireonaturel.com
www.ametiscosmetics.com
15 mio €
7,5 mio $
11 mio $
13 mio $
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The Competition US
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The ClientsUK• DOOA Wholesale Ltd London
Ghana • SONIA Ventures
Rwanda• LA DECOUVERTE Ltd
Canada• JUBIC Wholesale
USA• TIMITE & Suns Beauty Supply - NY
• YAATONY - Bronx, NY
Europe (UK, Germany, France, Benelux)• GT World of Beauty
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The Potential
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The Business Model
Cleartouchbusiness to consumer• endusers investors
• Smart money• Support FIT
Consum-er marketing
• PR• Social Media (Facebook,…)
• Web blogs• Sampling
• demo’s• trade shows
business to business
marketing• Trade shows
• Training
business to business
• shops• webshops
Network btb
• Flanders Invest-ment & Trade• Ambassades
• Investors• Media, PR
business to business
• Wholesalers
SALES
MARKETING
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Selling ClearTouchIncreasing Awareness• PR, Editorial & Social Media
Create Buzz & Demand• Social Media
• Google Adds
• Website
• Blogs
• Giveaways, sampling
Drive Sales• Web promo’s
• Shop promo’s & education program shop staff
• Trade Shows
• 1:1 buyer meetings
new EU formula
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The Marketing PlanWeb blogs
Webshops
Social Media
Sampling Companies
In store promo-
tion (entertaining
workshop +
sampling + coupon)
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Revenue Model# sold in 201 2, see att.
# sold in 201 3, see att.
# sold in 201 4, see att.
Projection # to be sold in 201 5
Projection # to be sold in 201 6
…
Projection # to be sold in 201 8 >> 3 mio K €
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ClearTouch®
Become a
distributor
How …
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Cleartouch Products
Body Milk with HQ
Body Milk with KAD
Glycerine Pink
Glycerine Clear
Gycerine Pink
Glycerine Clear
DeepCleansing Lotion
Face Cream Tube
Soap
Cocoa Butter Lotion
Ml
500 ml
500 ml
200 ml
200 ml
125 ml
125 ml
250 ml
50 ml
100 gr
500 ml
retail €
6,00
7,99
4,75
4,75
3,09
3,09
4,10
2,99
1,99
4,25
shop €
3,29
4,59
2,75
2,75
1,79
1,79
3,28
1,25
0,85
3,40
min Qty
24
24
12
12
24
24
12
130
120
6
The Products
• Distributor’s profit margin : > 30%• Bonus end of target year : > 7,5% in products
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The Business• We help Distributor …
> … to develop+ 200 Authorized Cleartouch Resellers …> … to buy minimum 12 of each of the Clear Touch products each month> to grow annually with 8 %
• This gives a bonus of 7,5% at the end of each year
•An authorized Cleartouch Reseller …sells al of the CT products & follows the CT marketing strategy and is properlyeducated how the products work.
Clear Touch®N U M B E R O N E
Authorized Reseller
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TargetsPotential Revenue per Country200 Authorized CT Resellers to buy min. 12 of 7 CT products/m @ 3€
= 50.000 €/m= 600.000€ annualy per country
Minimum 10 countries = 6 mio €
> to grow annually with 8 %
More is more than possible
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The Marketing to support• Samples
• Flyers, Posters, Stickers
• Loyalty program
Clear Touch®
NUMBER ONE
Brightening Milk
& even skin tone
100% visible results
2 in 1
ClearTouch®
Illuminates your skin
Safe Results after a fewweeks.
2 in 1Clear Touch®
NUMBER ONE
Brightening Milk
& even skin tone
100% visible results
2 in 1
Try now !
Kojic Acid Dipalmitate
Arbutin
www.cleartouch.co
new better
formula
Even Skin Tone
Skin Brightening
Skin Lightening & Even Skin Tone in 1.
Kojic Acid Dipalmitate from Natural Funghi for Skin Brightening
Arbutin from Natural Bearberries
for Even Skin Tone
Effective %-ages of action ingredients for best results.
For best results*combine
with Clearplex®
Safe Results after a few weeks.
Before After*
* Clinical study on test group of 30 poeple, gives 40% of positive results in 4 to 6 weeks in combi with Cleartouch Clearplex
Before After*
new better
for-
Clear Touch®
N U M B E R O N E
www.cleartouch.co
Clear Touch®
F I D E L I T Y C A R D
1 2
3 4
freesoap
5 6
7 8
freeCream
Your name
Street & n°
ZipCode & Country
City
Your email address
Your Birthday
Shopname & City
Mail full card to Borsbeeksesteenweg 86
B-2100 Antwerp
Please Shop stamp or sign + mention date of purchase
ClearTouch®
Illuminates your skin
Ask Your Fidelity Card here
Clear Touch®
N U M B E R O N E
Clear Touch®
F I D E L I T Y C A R D
1 2
3 4
freesoap
5 6
7 8
freeCream
Your name
Street & n°
ZipCode & Country
City
Your email address
Your Birthday
Shopname & City
www.cleartouch.co
getfree
product
Safe Results after a fewweeks.
ClearBoost®
by
Makes yourClearTouchBrighteningLotionwork 2Xbetter.
www.cleartouch.co
10% Glycolic Acid (from sugar cane)• Lifts away discolorations • Better Penetration of CT Lotion
Even Skin Tone
10% Lactic Acid (from milk)• Lightens discolorations often in 1 treatment• Minimizes scars & wrinkles• Creates ultra-smooth skin
Skin Brightening
Cle
ar B
oost
®
Cle
ar T
ouch
®
Clear Touch®
Clear Touch®N U M B E R O N E
Authorized Reseller
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The Marketing to support• Social Media, website, beauty blogs
• In store Promotions
• Pr, events & advertising
ClearTouch®
Concealer Pro
afterbefore
Learn how to correct cernes & even skin tone in 10 minutes
In store Workshop Tuesday 17 MarchGT World of BeautyChee de Wavre 34 - Brussels
freeworkshop
www.cleartouch.co
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Education program• We train your staff …
> marketing & sales> product know how, ingredients,…
Olive leaf extract(Illumiscin®)
Cresse Sprouts(Delentigo®)
Sugarcane Lactic AcidBearberry(Arbutin)
Chinese Licorice(Glycyrrhiza Gabra)
Indian Goose-berry (Emblica®)
Brown Seaweed
Brightening & skin tone balancing action ingredients
What it is:Sulphoraphane
from cress sprouts & ge-
nistein form soy encapsulated
for time-release activity
Effects on skin:Prevents and
reduces melanin & lipofuscin
production. Has stronger lighten-ing effect on age spots than sur-rounding areas
What it is:Blend of Ascorbyl Glucoside, olea europaea (olive) leaf extract from
olive leaves, ascorbyl gluco-side, zinc PCA Effects on skin:
Reduces size and contour sharp-
ness of age spots, reduces lipofus-cin & melanin
formation
What it is:Natural brighten-
ing ingredient present in bear-berry in bear-berry leaves
Effects on skin:Changed by the
skin to form hydroquinone.
Has anti-bacterial and anti-inflam-matory effect,
Lightens discol-orations
What it is:Oil soluble, puri-fied licorice root extract with high glabridin content
Effects on skin:Effects on skin:A
strong tyrosi-nase-inhibitor. 25 Xs stronger than Kojic Acid, 75Xs stronger than Ascorbic Acid.
Antioxidant with some UV absorb-
ing action.
What it is:Antioxidant fruit used in Ayurvedic
medicine. Also known as ‘Amla’
Effects on skin:Chelates copper and iron required in tyrosinase area
of cascade
What it is:Brown seaweed
Effects on skin:Inhibits melanin
synthesis & distribution in keratinocytes
What it is:glycolic/amino
acid complex en-sures maximum AHA delivery with minimum
discomfort
Effects on skin:Lifts away
discolorations
What it is:lactic/amino acid acid complex en-sures maximum AHA delivery with minimum
discomfort
Effects on skin:Lightens discol-orations – often in one treat-
ment
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Proposal & Exit
smart €’s
• Amount needed : 150.000€ (>50.000/investor)
• Exit after 4 years
• Convertible loan at 6%
• 150K becomes 190.000€ after 4 years
• Convertible in shares at 80% discount
• Share Value Method : Discounted Cash Flow (DCF)
• Due dilligence by Sven at Auditas (www.auditas.be)
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Use of FundsPRODUCT• machinery : Production unit > double profit margin• inventory : larger product range, premium brand
SALES & MARKETING• tradeshows• website & shop• PR/ digital marketing & sales + marketing tools
GENERAL ADMINISTRATION• Legal & IP• Payroll Salespeople• Sales Travel• IT sales & accountancy• Liability insurance• Accountancy services
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Sold Productsuntil February
384,00
76,0076,00
temporary no stock
temporary no stock
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OurChallenges
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Usp’s for an ultra-safe investment
High Brand Awareness
Emerging Niche Market
Dream Team
Safe Grand Grow Potential
Huge Market
Big Profit Margin
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Usp’s• EU formula > huge grow opportunities in EU & SA
• From manufacturor to distributor/consumer
• Brand Awareness of 7/10 by Black-Afro women
• In house R&D and Innovation Experts• Weak € - Strong $• Good Price - Quality
• Made in Belgium (FIT) & strong relationship with Africa & Africans
• Cross Selling (f.e. ClearTouch + ClearBoost)
• Valu added services
> supportive marketing tools> Professional education & training> Features - Benefits approach> Social Media strategy> CRM> Lovemarketing approach
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Major Milestones• Own capital of 120K (Marc),
37K + stock + machinery (Bernard)
• Website
• Facebook page over 1450 likes in 3 weeks
• 80% of black Africans now ClearTouch
• 30 years experience and existance
• Own filling and handling unity > 40% more profit margin
• Pending exclusive distributors worldwide
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Infrastructure
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proudly designed& produced in Belgium FiT
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Coming soon …
Our Premium brand, same formulas, highest possible concentration of action ingredients for best results
even skin tone
© Olivier Polet - X-Photographer FUJIFILM
Bearberry
SafeClearBalm - Body & Face • radiance • brighter skin & vitality • safe formula for your skin of color
perfo
rman
ce sk
in ca
re fo
r ski
n of
colo
rmimignonne
give
SafeClearBalmBody & Face
35€
250 ml
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Tx, for helping us becoming …We’re 1 of the most famous Brands
new EU formula
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Tx, for helping us becoming …
new EU formula
We’re 1 of the most famous Brands
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… the most profitable !
new EU formula