Ctm2011 V.Smara "We are What we Share"
-
Upload
communicatingthemuseum -
Category
Entertainment & Humor
-
view
277 -
download
0
description
Transcript of Ctm2011 V.Smara "We are What we Share"
![Page 1: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/1.jpg)
Victor SamraDigital Media Marketing Manager
The Museum of Modern Art
We are what we share:Digital content & audience participation
![Page 2: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/2.jpg)
The Museum of Modern Art
• Founded in 1929
• “The world's finest collection of modern and contemporary art”
• Collection holds over 170,000 objects, including paintings, sculptures, drawings, prints, photographs, architectural models and drawings, and design objects
![Page 3: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/3.jpg)
The The Collection Collection - Architecture and
Design- Drawing- Film- Media and Performance Art- Painting and Sculpture- Photography- Prints and Illustrated Books
![Page 4: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/4.jpg)
“You are what you share”
Charles Leadbeater, We Think. London: Profile Books, 2008. http://www.youtube.com/watch?v=qiP79vYsfbo
![Page 5: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/5.jpg)
![Page 6: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/6.jpg)
![Page 7: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/7.jpg)
Official MoMA Group on Flickr
Joined February 2009
1,772 members
Over 6,200 photos
Flickr
![Page 8: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/8.jpg)
![Page 9: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/9.jpg)
![Page 10: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/10.jpg)
Take Your Time: Olafur Take Your Time: Olafur EliassonEliasson
![Page 11: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/11.jpg)
![Page 12: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/12.jpg)
![Page 13: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/13.jpg)
![Page 14: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/14.jpg)
““30 Seconds” videos30 Seconds” videos
![Page 15: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/15.jpg)
Marina Abramović: The Artist Is Present
![Page 16: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/16.jpg)
The Artist is Present The Artist is Present on on FlickrFlickr
![Page 17: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/17.jpg)
![Page 18: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/18.jpg)
![Page 19: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/19.jpg)
![Page 20: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/20.jpg)
![Page 21: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/21.jpg)
![Page 22: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/22.jpg)
![Page 23: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/23.jpg)
![Page 24: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/24.jpg)
![Page 25: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/25.jpg)
![Page 26: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/26.jpg)
![Page 27: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/27.jpg)
Andy Warhol: Motion Andy Warhol: Motion PicturesPictures
![Page 28: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/28.jpg)
![Page 29: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/29.jpg)
![Page 30: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/30.jpg)
![Page 31: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/31.jpg)
![Page 32: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/32.jpg)
![Page 33: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/33.jpg)
![Page 34: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/34.jpg)
![Page 35: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/35.jpg)
![Page 36: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/36.jpg)
![Page 37: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/37.jpg)
![Page 38: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/38.jpg)
I Went to MoMA… campaignI Went to MoMA… campaign
![Page 39: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/39.jpg)
![Page 40: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/40.jpg)
![Page 41: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/41.jpg)
![Page 42: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/42.jpg)
![Page 43: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/43.jpg)
![Page 44: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/44.jpg)
![Page 45: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/45.jpg)
![Page 46: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/46.jpg)
![Page 47: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/47.jpg)
![Page 48: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/48.jpg)
![Page 49: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/49.jpg)
![Page 50: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/50.jpg)
![Page 51: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/51.jpg)
![Page 52: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/52.jpg)
![Page 53: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/53.jpg)
![Page 54: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/54.jpg)
![Page 55: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/55.jpg)
![Page 56: Ctm2011 V.Smara "We are What we Share"](https://reader038.fdocuments.us/reader038/viewer/2022110306/5551e0d4b4c905f56f8b4704/html5/thumbnails/56.jpg)
Why participation and co-creation?
• Creates a meaningful connection and a relationship between the audience and the organization
• Builds a feeling of openness, belonging and inclusion
• Generates content that users will want to share with their friends and networks
• Produces creative with a fresh perspective
• Gives insight into the audience and feedback