CSSEA - HR in the Age of Social Media - 102214 · CSSEA%2014%AGM&%Fall%Conference% October22,2014...
Transcript of CSSEA - HR in the Age of Social Media - 102214 · CSSEA%2014%AGM&%Fall%Conference% October22,2014...
CSSEA 2014 AGM & Fall Conference October 22, 2014
© 2014 Clear HR Consul?ng Inc. 1
HR in the Age of Social Media How to Attract & Retain Staff Using Social Media
Presented by: Cissy Pau Clear HR Consulting Inc.
October 22, 2014
Social Media Statistics
Twitter ! 271 million monthly active users ! 500 million Tweets are sent per day
LinkedIn ! 300 million members in over 200 countries ! Over 1,000,000 jobs posted ! 45 million profile views take place every day ! Goal: make every open role in the world available on LinkedIn
Facebook ! 1.32 billion monthly active users
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Social Media Statistics
Research shows: ! 73% of online adults use social networking ! 63% of Facebook users visit the site at least 1x/day ! 25% of Facebook users check their account at least 5x/day ! Over 50% of social networking users are 12 – 34
Source: socialhabit.com, PewResearch Internet Project
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Job Seekers
69% of employed people are open to a new job
or are actively seeking a new job
Source: jobvite.com
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Try to Resist
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New Age of Recruitment
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Positive Uses of Social Media
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Discussion
1. Is your organization’s employer brand clearly defined?
2. How are you different, as an employer, compared to other places where your employees can choose to work?
3. Is your employer brand clearly communicated to potential recruits so they know what sets you apart? How?
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Eager Job Seeker
Google - General
Industry Website
Member Websites
Social Media
Google - Specific
LinkedIn Contacts
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Apply
Discussion
How does/can your organization use social media to enhance your employer brand?
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Employer Brand Example
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Positive Uses of Social Media
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Credit: Andres Rodriquez – Fotalia.com
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Social Recruitment Statistics
! 76% of social job seekers found their current position through Facebook
! 78% of recruiters have made a hire through social media
! 94% of recruiters use or plan to use social media
! 48% of recruiters use LinkedIn exclusively for hiring.
Source: jobvite.com
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Job Seekers vs. Recruiters
% of Social Job Seekers Using:
% of Recruiters Using:
Facebook 83% 65%
Google+ 37% 18%
LinkedIn 36% 94%
Twitter 40% 55%
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Source: jobvite.com
CSSEA 2014 AGM & Fall Conference October 22, 2014
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Positive Uses of Social Media
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Positive Uses of Social Media
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CSSEA 2014 AGM & Fall Conference October 22, 2014
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Twitter Oops!
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Facebook Fairy
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Cisco Fatty
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to
San Jose and hating the work.”
“Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco
are versed in the Web.”
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PR Disaster
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Can You Fire an Employee For…
Participating in a riot?
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Can You Fire an Employee For…
Something they wrote on Facebook?
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CSSEA 2014 AGM & Fall Conference October 22, 2014
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Can You Fire an Employee For…
Something they wrote on Facebook?
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Social Media Background Checks
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Social Media Policy Content
! Definitions
! Employee duties, responsibilities & obligations
! Boundaries for social media use at work
! Employer rights
! Employee does not represent the organization
! Respectful treatment of staff & company is required
! Consequences if policy is breached
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Lessons Learned
1. Develop your social media HR strategy
2. Establish a company policy on the appropriate use of social media, including off-duty conduct
3. Control access to social media accounts & ensure passwords are protected
4. Ensure there are checks & balances in place on who is authorized to deliver social media messages for the company & who approves messages
5. If you set up social media accounts, manage them well
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CSSEA 2014 AGM & Fall Conference October 22, 2014
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Key Takeaways
1. What are your key takeaways from this session?
2. What is one action you will take when you get back to work based on what we discussed today?
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Contact Info
Cissy Pau Clear HR Consulting Inc.
www.clearhrconsulting.com
604.688.3879
@clearhr
ca.linkedin.com/in/cissypau/ © Clear HR Consulting Inc., 2014