CSR Presentations Site C
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Transcript of CSR Presentations Site C
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Corporate Social ResponsibilityIssues
Site Visit C
Working Groups 5 & 6
Raipur & Korba Chattisgarh,
India
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Bus iness of bus iness is
to do bus iness
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CSR
350 possible definitions!!
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Some Definitions
Corporate governance should be recognized as set of standards,
which aims to improve a companys image, efficiency,
effectiveness and social responsibility- Nigel Kendall
.operating in a manner that meets or exceeds the ethical, legal,commercial and public expectations that society has of
business.Business for social responsibility.
CSR is a new terminology, but its hardly a new concept. As in
third century BC, Kautilyas has dealt with the management ofpeople and power commerce and taxations, standardization of
weights and measures, and more peace.
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Concepts & Methodology
There are 3 levels of CSR :
Level 1 : ComplianceLevel 2 : Philanthropy/Green wash
Level 3 : - Innovations
- Key business strategy
- LeapfrogBased on :
John Elkington & Stuart Hart, et al.
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CSR
Level 1:
Key Question :
The least industry can do beyond
compliance
Polluter pays principle
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CSR Level 1
Improve law/ regulations standardsDepartment of environmental
management
Reclamation (turning ash in to soil)Local Government participation
Whether the regu lat ion poor
or good/new or o ld : that is
no t the issue.
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CSR Levels 2Key Questions :
Is industry volun tar i ly g iv ing back
someth ing to the society?
Are these act ions inspi red by a sense of
gu i l t to the soc iety, earning good name inmarket, ph i lanth rop y, etc.?
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CSR Level 2
Infrastructure for physically challengedemployees
Foundations (i.e. : financial aid beyondimmediate community/tax planning withpositive impact)
Income generation for community
Forestation / Greening Community development office
Cultivation in public land
Paternity leave
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CSR Level 3
Key Questions:
Is it part of co re business strategy?
Is i t adopted by the board?
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CSR Level 3
Ash management: ash brick factory
Quality Circle: empowering community
R&R: land for land
Distributed Generation: Regional dev.
Center for power efficiency and Env.Protection (CenPEEP)
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Spectrum of CSR
Good CSRPoor CSR
No employment
No concern for indirect effect
(land, water, air)
Destruction of agricultural
land
Not willing to listen to other
stakeholders
Appropriate of land not being
compensated
Non compliance of rule of land
Taking care of workers
Low dependence on non
renewable resources
High awareness about
CSR initiatives
Land compensation
Increased monitoring
system
Environment responsibility
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Company Project:BalcoLevel 1
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Company Project:Balco Hospital
Level 2
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Company Project:NTPCs
Silver Park/DGLevel 3
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Balco Factory
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Silver Park NTPC
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NTPC Gender Dev.: Silk
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