Dabur India limited is the Fast moving consumer goods company In India .It is the fourth largest company in FMCG sector in India after HUL, P&G & ITC.Its annual revenue is US$1 Billion and market capitalization of US$ 4 Billion1. Dabur has established itself as the most trusted brand in India during its existence for over 125 years. It is also known to be one of the largest ayurvedic and natural health company in the world with the range of over 250 ayurvedic and herbal products.

DABUR

For growth to be responsible, it should go beyond numbers. It should do good to the society, create a

better world. That's the kind of growth that Dabur India Ltd. believes in, and constantly strives for.

At Dabur, company is commited to good governance, ethical conduct and social responsibility and is strongly aligned to create and increase value for all stakeholders. Company

define CSR as conducting business in ways that provide social, environmental and economic benefits

for the communities and geographies where organization operate.

Dabur’s CSR initiatives are driven through Sustainable Development Society or SUNDESH, an outcome of the

vision of Dabur India Ltd founder Dr. S.K Burman.

CSR ACTIVITY

At Sundesh, company has initiated social development

programmes that take a holistic approach. Integrating various aspects like health, literacy,

employment and empowerment to let people take control of their

lives. 

SUNDESH

The most deprived and weaker sections of society including..

women Children

the illiterate the unemployed

THE PEOPLE COMPANY ADDRESS:

·        To design and implement integrated rural and slum development programs for health, education, improved nutrition and socio-economic up liftment.

·        To promote a better awareness and understanding of environmental issues.

·        To highlight the links between basic personal and household hygiene, sanitation and health.

ORGANIZATION AN AIM AND OBJECTIVE

   To improve access to affordable, quality health services and expand medical facilities to rural areas.

·        To introduce group vocational training programmes for building income generation skills.

·        To empower communities for better control of their lives by participating in rural development programmes.

CONTINUED….

Health Services The objective of rural health care is to

mobilize the community and build awareness, equipping them with adequate information,

skills and confidence to access health services. SUNDESH provides health services

across villages. It extends primary health services to the poor and the marginalized

rural people at a reasonable cost.

CSR ACTIVITIES

OPD & Diagnostic Facilities Eye Care Camps Mother & Child Healthcare Prevention of female feticide AIDS awareness:

HEALTH CARE PROGRAMS

The education initiatives of SUNDESH for underprivileged children include non formal education[6-14yrs non school going] special

school for working children [8-13yrs] remedial education [6-14yrs school-going] besides holding classes for women between the age of 18 and 45 years. This program success is reflected in the

fact that a host of mothers are now following their daughters and seeking admission at our adult

education center.

EDUCATION & LITERACY

. Non-formal Education:

SUNDESH holds classes for underprivileged children between 6 and 14 years of age. After completing their basic education, these children, who have either never had a chance to see a school from inside or are school dropouts, are then encouraged to get enrolled in formal schools

.

DEVOTION IN EDUCATION

Capability enhancement programmes have been introduced

offering vocational training in cutting & tailoring,

machine& hand embroidery, bee keeping, mushroom farming, mehandi application and vermi-composting

INCOME GENERATION PROGRAMMES:

The past few years have seen a surge in outbreak of flu and viruses, taking a toll on India. In view of the rising mortality

rate of diseases like Swine Flu, viral & other infections, Dabur Chyawanprash rolled outa mega community initiative – Immune India - aimed at spreading awareness about the need to build your immunity and fight such deadly viruses.

In 2010-11, Dabur Chyawanprash launched'Swasthya Chetna Abhiyan' in rural Uttar Pradesh and Bihar, a programme covering 6 districts of rural Bihar and 2

districts of rural Uttar Pradesh. The 45-day activity covered 540 villages and reached out to almost 20 lakh people in

the two states.

SWASTHYA CHETNAABHIYAN

Dabur Lal Tail has taken the initiative to make mothers in rural India more aware about the

various healthcare issues concerning their little ones. Christened'Samajdhar Maa, Swasth Bacha', this 60-day rural activation campaign was under

taken in Chhattisgarh and MadhyaPradesh targeting 1 lakh women in 5000+ villages and towns. The basic aim of this campaign was to

address and engage mothers of infants through a health check-up a for the infant.

SAMAJDHAR MAA, SWASTH BACHCHA

Through a mix of audio-visuals, street plays and other awareness generation activities, we have been able to reach out to1.2 lakh people in 232 villages of Uttar Pradesh. Almost 50 per cent of the programme component is concentrated on why mosquitoes are harmful and also educate people about the effective prevention methods.

MACHHAR BHAGAO ABHIYAN

Dabur believes in having a long-term relationship with communities in and

around its operational area, and in providing sustenance to regions that

remain isolated and neglected. A beginning has been made but there are still miles to

go before the huge disparity is bridged and a better future delivered to both the rural

and urban poor.

STILL A LONG WAY TO GO...

Presented By:-Priya KhandelwalVikas GoreNaseem Bano

THANK YOU!!