CSP MONTHLY REPORT December 2013

Market Update • Regular strikes and protests around Phnom Penh by garment factory workers

and supporters of political opposition party – Sales affected.

• Epson continues to be more aggressive in advertising and has converted more dealers’ signboards with Epson branding.

• Epson carried out roadshow promotion with Ahhoo 22 to 31 December.

• Smaller dealers are still displaying mainly best selling model - HP1050.

Market Update

Market Update

Market Share Overview

December Inkjet Printer Share

Model Brands %

Inkjet

Canon 27%

Epson 28%

HP 45%

TOTAL 100%

November Inkjet Printer Share

Model Brands %

Inkjet

Canon 22%

Epson 23%

HP 54%

TOTAL 100%

Top Selling Single Function Inkjet Printers in December

Market Update

No. Brand Model DP RSP Cheapest Dealer i-Qlick RSP

1 Epson T60 $ 180.00 Best Electronic

2 Epson L110 $ 90.00 $ 110.00 Davy Computer

3 Canon iX6560 $ 208.00 $ 232.00 i-Qlick $ 232.00

4 Epson R1390 $ 390.00 $ 430.00 Best Electronic

5 Epson R230X $ 190.00 Best Electronic

6 Canon iP2772 $ 41.00 $ 47.00 i-Qlick $ 47.00

7 HP DJ1000 $ 40.00 P Computer

8 Canon iP7270 $ 119.00 $ 123.00 i-Qlick $ 123.00

9 Canon iX7000 $ 304.00 $ 339.00 i-Qlick $ 339.00

10 HP DJ100 $ 460.00 Kim Heng

Market Update

Top Selling Multi Functions Inkjet Printers in December No. Brand Model DP RSP Cheapest Dealer i-Qlick RSP

1 HP DJ1050 $ 38.00 $ 48.00 IT Global Computer

2 HP DJ2050 $ 40.00 $ 55.00 Khun Heng

3 Epson L210 $ 115.00 $ 145.00 Best Electronic

4 Epson ME101 $ 78.00 Best Electronic

5 Canon E510 $ 90.00 $ 99.00 i-Qlick $ 99.00

6 HP DJ4500 $ 145.00 Kim Heng

7 Canon MP237 $ 65.00 $ 69.00 Kim Heng $ 69.00

8 HP DJ2515 $ 130.00 Kim Heng

9 Canon MG3170 $ 87.00 $ 97.00 Yotta Byte

10 HP DJ3515 $ 145.00 Kim Heng

i-Qlick’s Activities in December

i-Qlick’s Activities

• CCPC Gathering with Guest Speaker Teoh Peng Kee - 6 December

• Canon PIXMA Printing Booth at Raffles International College Graduation Night – 13 December

• i-Qlick Christmas Roadshow – 14 to 29 December

• Canon PIXMA Printing Booth and Creative Park Craft Marking at KTH Power Mall – 14 December to 5 January

CCPC Gathering

CCPC Gathering – 6 Dec• Date: 6 December (Friday)• Time: 5:30pm to 8:30pm• Venue: i-Qlick Canon Showroom, Level 2• Topic: Landscape Photography• Guest Speaker: Teoh Peng Kee, International

Photographer• Translator: Jerry Thai, CIA Lecturer

• Participants: 300• Video link: http://www.youtube.com/watch?v=cFHxXC73nnY

http://www.youtube.com/watch?v=cFHxXC73nnY

http://www.youtube.com/watch?v=cFHxXC73nnY

CCPC Gathering – Promotion for CCPC Members

CCPC Gathering

CCPC Gathering – Event Publicity • Event posters in universities and dealer shops• Event flyers in cafes, bars and dealers shops• Event SMS and emails to contact database• Follow-up calls to CCPC members • Facebook posting in i-Qlick FB page, CCPC group pages

and all relevant photography groups

CCPC Gathering

Time Activity

5:00 - 5.15pm Registration + play videos: EOS 100D, 70D, 700D and PIXMA

5:15 - 5:20pm Early Bird Lucky Draw

5:25 - 5:25pm MC opening speech

5:25 - 5:30pm Presentation on CCPC Siem Reap Gathering in November

5:30 - 5:35pm Presentation on CIA Photo Seminars in Universities

5:35 - 5:55pm CIA Upcoming Courses Presentation

5:55 - 6:00pm Presentation on Product Promotion for CCPC Members

6:00 - 7:30pm Teoh Peng Kee Presentation on Landscape Photography

7:30 - 7:45pm EOS 100D Presentation by CIA Lecturer Jerry Thai

7:45 - 8:00pm Final Lucky Draw

8:00 - 8:30pm Dinner and PIXMA Presentation

CCPC Member Gathering – Event Schedule

CCPC Gathering

Registration

CCPC Gathering

Early Bird Lucky Draw

CCPC Gathering

Opening Speech and Presentation on CIA Activities, School Seminars, CCPC Siem Reap and Product Promotion

CCPC Gathering

CCPC Gathering

Teoh Peng Kee’s Presentation on Landscape Photography

CCPC Gathering

CIA Lecturer Jerry Thai’s Presentation on ESO 100D

Final Lucky Draw

CCPC Gathering

PIXMA Presentation on Mobile Printing

CCPC Gathering

• More than 30 CCPC members gathered around the PIXMA printing booth to test out mobile printing

Exhibition of Teoh Peng Kee’s Pictures (printed by pro-printers), Product Display and CIA Booth

CCPC Gathering

Dinner Buffet

CCPC Gathering

CCPC Member Gathering – Feedback Survey 1. Overall Seminar Assessment Strongly disagree Disagree Neutral Agree Strongly Agree

1.1The topics covered are relevant and useful. 1% 0% 8% 46% 45%

1.2 It was easy to follow the content presented. 0% 2% 15% 45% 38%

1.3 The presentations were interesting and useful. 0% 2% 11% 43% 45%

1.4 Visual aids such as PowerPoint presentations were useful in helping me to understand. 0% 2% 17% 45% 37%

1.5 I am satisfied with this seminar. 1% 0% 6% 45% 48%

2. Presenter’s Effectiveness (Teoh Peng Kee on Landscape Photography) Strongly disagree Disagree Neutral Agree Strongly Agree

2.1 Teoh is knowledgeable in the topic he presented. 1% 0% 5% 34% 60%

2.2 Teoh was able to explain clearly. 0% 0% 5% 50% 45%

2.3 Teoh was well prepared and organized. 0% 0% 8% 42% 50%

2.4 Teoh was able to effectively answer the questions of participants. 3% 0% 11% 56% 30%

2.5 I enjoyed Jino’s presentation. 0% 1% 5% 50% 45%

3. Translator’s Effectiveness Strongly disagree Disagree Neutral Agree Strongly Agree

3.1 I was able to understand the translator easily. 1% 3% 12% 49% 35%3.2 The translator was clear and effective in his translation. 1% 2% 12% 48% 38%

4. Event Administration Strongly disagree Disagree Neutral Agree Strongly Agree

4.1 Notice, announcement and information about the seminar was provided in advance. 1% 1% 8% 45% 44%4.2 The time allocated for the seminar was just right. 1% 3% 19% 55% 22%4.3 i-Qlickstaff were courteous and helpful. 0% 0% 8% 50% 42%4.4 The room was well-prepared and set up for the seminar. 1% 3% 12% 47% 37%

CCPC Gathering

Canon PIXMA Printing Booth at Raffles

Canon PIXMA Printing Booth

• Event: Raffles International College Graduation Night

• Date: 13 December (Friday)• Time: 5:00pm to 9:30pm• Venue: Raffles Hotel• Printers on display: Two MG7170• No of participants: 200• No of app downloads: 12

i-Qlick Activities

Canon PIXMA Printing Booth at Raffles

Christmas Sales

Print media: Phnom Penh Post Raksmai Kampucha Daily Koh Sotepheap Daily Jian Hwa Daily Hua Shang Daily

Online media: CCPC Facebook Group i-Qlick Facebook i-Qlick Website Sabay.com Khmerload Porpok

Flyers: Phnom Penh 15,000

SMS Blast – 132 692 SMS

Emailers to all contacts in master database

Facebook Postings

Christmas Sales – 14 to 29 Dec• i-Qlick Roadshow - 21 to 29 Dec• Ahhoo Roadshow - 23 to 29 Dec• Video link: http://www.youtube.com/watch?v=B_bC7U6zfiE#t=48

http://www.youtube.com/watch?v=B_bC7U6zfiE#t=48

http://www.youtube.com/watch?v=B_bC7U6zfiE#t=48

Christmas Sales – i-Qlick Roadshow• i-Qlick Roadshow - 21 to 29 Dec• Online Christmas Game (same as our facebook Christmas Game) helped to draw in the

crowd

Christmas Sales

Christmas Sales – Ahhoo Roadshow• Ahhoo Roadshow - 23 to 29 Dec

Christmas Sales

Christmas Sales – Sales Report

No Products Usual RSP Promo RSP Free Gifts Total Sold

1 EOS 650D kit 18-55mm $800 $730 Bushnell Bino 8X21 + Scandisk SD 16Gb 7




5 EOS 700D kit 18-135mm $1,169 $1,169 Bushnell Bino 8X21 + Scandisk SD 16Gb 20

6 EOS 70D(W) kit 18-55mm $1,390 $1,590 Bushnell Bino 8X21 + Scandisk SD 16Gb 4

7 EOS 6D(WG) $2,050 $2,180 Bushnell Bino 8X21 + Scandisk SD 16Gb + Crumpler Camera Bag + Tripod Velbon EX440

1

8 EOS 5D Mark III kit 24-105mm $3,890 $3,790 Bushnell Bino 8X21 + Scandisk CF Card Ultra 16Gb + Crumpler Camera Bag + Tripod Velbon EX440

28

Christmas Sales



9 PowerShot G1X $549 $549 Tripod Samurai Pro 2000W+Bushnell Bino 8X21+i-dance+SD Card 8Gb CL10

12

10 PowerShot A2500 $114 $89 SD Card 4Gb 202

11 PowerShot A2600 $134 $99 SD Card 4Gb 32

12 PowerShot S110 $329 $259 SD Card 4Gb 47

13 PowerShot SX270 $329 $299 Tripod Samurai Pro 2000W+Bushnell bino 8X21+i-dance+SD Card 8Gb CL10+AHA70J Camera Bag

6

14 PowerShot SX280 $349 $319 Tripod Samurai Pro 2000W+Bushnell bino 8X21+i-dance+SD Card 8Gb CL10+AHA70J Camera Bag

17

15 PowerShot G15 $399 $379 Tripod Samurai Pro 2000W+Bushnell bino 8X21+i-dance+SD Card 8Gb CL10

97

Christmas Sales

Christmas Sales – Sales ReportNo Products Usual RSP Promo RSP Free Gifts Total Sold

16 IXUS 132 $169 $139 SD CARD 8Gb Cl10 + AHA 70J Camera Bag 15

17 IXUS 135 $199 $169 SD Card 4Gb 3

18 IXUS 140 $219 $199 Bushnell Bino 8X21 + i-dance headphones + SD Card 4Gb CL10 + AHA 70J Camera Bag

2

19 IXUS 255 $259 $219 8X21+i-dance+SD Card 4Gb CL10+ AHA 70J Camera Bag

3

20 Legria $238 $179 Tokina Camera Bag + SD Card 4Gb CL10+ Card Reader

9

21 PIXMA iP 2772 $47 PIXMA USB Light Fan 18

22 PIXMA iP7270 $139 $123 Canon Calculator LC210HI III+PIXMA Light fan+ PIXMA8Gb Thumbdrive

4

23 PIXMA MP237 $79 $69 Canon Calculator LC210HI III + PIXMA USB Light Fan

16

Christmas Sales



24 PIXMA E510 $104 $99 PIXMA USB Light Fan + PIXMA Wireless Mouse 13

25 X Mark I Card $26.40 $23.70 0

26 X Mark I Presenter $50.70 $45.60 0

Christmas Sales

Canon PIXMA Printing Booth & Creative Park at KTH

PIXMA Booth & Creative Park

• Event: Christmas and New Year at KTH Power Mall

• Date: 14 December to 5 January

• Venue: KTH Power Mall• Activities:

• Free PIXMA Photo Printing and Creative Park Paper Craft

• Customer can use their smart phone to take pictures with photo backdrop, and download PIXMA app to print

• Customers can post photo on FB and if their photo received the most likes, they win prizes from KTH

• Children can also make their Christmas cards or craft with Creative Park craft templates

Canon PIXMA Printing Booth & Creative Park at KTH

PIXMA Booth & Creative Park

Dealers’ Activities

Canon X-Stand at Khun Heng Computer

Paid Print Ads – Christmas Promotion

Raskmei Kampuchea Daily

• Koh Santepheap DailyMerry Christmas Promotion Koh Santepheap Daily

Paid Ads


Jian Hwa Daily Commercial Daily

Paid Ads

Paid Ads


Phnom Penh Post Daily

KTH Ad in Electronic World Mag

Paid Online Ads – Christmas Promotion

Ads on Sabay website

Paid Ads

Tuk Tuk Ads

Paid Ads

Street LED Screen Ads

Paid Ads

Cinema Ads

Paid Ads

Media Coverage

Electronic World Magazine (December Issue)

Mobile Phone Magazine (December Issue)

Media Coverage – Printer Launch

Media Coverage

Media Coverage – Printer Launch

Popular Magazine, 21 Dec

Facebook

i-Qlick’s Facebook Page• As of 31 December, we have 39,708 likes and a Total Reach of

245,175.• In December we gained 5406 likes, this is largely due to our

highly successful Christmas Game.

• Fans can pick one Christmas ball from the tree and they will win a prize – everyone is a winner. 2640 fans participated in this game.

i-Qlick Activities

Winners of the Facebook Christmas Game

Facebook

i-Qlick’s Facebook Page - Christmas Promotion

We carried out live posting during the roadshow to keep our fans updated on our promotion and roadshow

Facebook

i-Qlick’s Facebook Page - CCPC Gathering

Facebook

i-Qlick’s Facebook Page - Most Popular Posting

Posting on EOS 100D received 1,617 Likes, 24 Shares and 61,120 People Reached

Facebook

i-Qlick’s Facebook Page – Product Postings

Facebook

i-Qlick’s Facebook Page - Creative Park

Facebook

i-Qlick’s Facebook Page - Raffles College Graduation Sponsorship + Canon PIXMA Printing Booth

Competitors’ Activities

TMI Electronic Shop has new Epson signboard and X-stand

Y.E.S Epson Signboard. Full Printer Services: Canon, Epson, HP (Ink Refill, Accessories, Large Format Printers)

Y.E.S has new Epson signboard


Epson printers feature two way cassette for thick paper handling, very popular for Cambodia Market

I.T ONE Store: Ink Refill Services for Epson & Others Printers


Upcoming Activities for January

• Chinese New Year Promotion - 13 – 28 January 2014

• i-Qlcik Roadshow - 18 -26 January 2014

Upcoming Activities

CSP MONTHLY REPORT December 2013

Documents

Transcript of CSP MONTHLY REPORT December 2013