MA INNOVATION MANAGEMENTMAKING AN IMPACT:

Central Saint Martins Granary Building1 Granary SquareKings Cross London N1C 4AA

The innovation researchers from Central Saint Martins’

MA Innovation Management have been gaining reach and

momentum in preparation for their 19 June 2012 conference

Overturn: Embracing Obstacles and Finding Alternatives.

Social Media Reach:TWITTER @CSMMAIM: 434 followers including @TheDesignTrust, @designcouncil, @ajbreuer

(Digital Design Editor, The Times), @PDDInnovation, @eyemagazine, @phillipcolligan (Exec.

Director NESTA), @seymourpowell, @WolffOlins, Posts on Clerkenwell Design Week twitter

with 4,644 followers

FACEBOOK: 6,632 people reached to date, Posts on Clerkenwell Design Week page with

2,639 fans

BLOGS:

- Design Blogger, Lu Junyi with 25645 followers—25 tweets on MAIM and Clerkenwell

Design Week activities

- Creative Director of Design360 Magazine with 17233 followers—9 tweets on MAIM and

Clerkenwell Design Week activities

- AIGA CHINA with 5151 followers—Agreed to promote our degree show and MAIM

- Future blog coverage with The British Library and Bettina von Stamm

Key Partnerships:CLERKENWELL DESIGN WEEK: Partnership with Allermuir studios 22-24 May 2012. Interac-

tive exhibition generated 425 unique visits that resulted in contact details and invitations to

degree show.

TEDxCENTRALSAINTMARTINS: Course co-organised event, 626 twitter followers, 540+

Youtube views of conference simulcast, IDEO speaker Tom Hulme top trending topic on

twitter

Press:CENTRAL SAINT MARTINS CAMPUS:

Prestigious Kings Cross campus voted ‘Building of the Year’

http://www.aj100awards.com/409203

DEGREE SHOW PRIVATE VIEW PRESS

ATTENDEES: ItsNiceThat, Wired, Creative Review,

The Guardian, Vogue, The Telegraph, Harpers Bazaar,

Blueprint Magazine, etc.

To learn more, visit www.mainnovationmanagement.com

or contact us at pr@mainnovationmanagement.com