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The Koean auto maket iscompetitive, volatile and highlyegulated.

Buyers market in Korea

GM Daewoo Auto & TechnologyCo. (GM Daewoo) manufactuesvehicles, engines andtansmissions at fou facilities in

Koea as well as an assemblyfacility in Vietnam. GM Daewoopoducts ae also assembled atGM facilities in China, Thailand,India, Colombia and Venezuela.To say the automobile maket inKoea is competitive is anundestatement. Between thedomestic automakes andfoeign competition, supplyexceeds demand. On top ofthat, maket conditions such as economic policy, mateial costs and labo availability fluctuate apidly.Custome demands ae fickle and envionmental egulations ae stict. In addition to these extenalchallenges, GM Daewoo paticipates in Geneal Motos global netwok, diving the woldwide expot o

its vehicles and technology.

GM Daewoo management identified poduct lifecycle management (PLM) technology as a way ofmeeting these challenges. PLM technology would povide the infastuctue fo tansfoming andsteamlining the global poduct development pocess, thus enabling the company to eact faste tomaket fluctuations. It would boost poductivity in a vaiety of ways: by speeding access to infomationby eplacing pat of physical pototyping and basic digital mockup with advanced digital validation andby inceasing the e-use of existing poduct infomation. In addition, the collaboative solution withinthe PLM system would allow GM Daewoo to wok moe effectively within its own dispesed facilitiesand also with its paent company, GM.

The PLM implementation

At the end of 2003, GM Daewoo implemented a PLM solution fom Siemens PLM Softwae based onNX digital poduct development softwae and Teamcente digital lifecycle management softwae.

NX povided paametic and assembly design capabilities that quickly educed the time needed to

Business challengesAdapt to apidly fluctuatingmaket conditions

Meet custome andegulatoy (envionmental)demands

Compete in buyes maketagainst domestic andintenational competition

Keys to success

Steamline global poductdevelopment pocess usingPLM technology fo quickeadaptation to maket tends

Incease poductivitythough digital validation,faste infomation accessand knowledge e-use

Enable emote collaboationwith paent company (GM)and othe GM Daewoofacilities

Results

Suppots vehicledevelopment time eductionof up to 6 months

Engineeing system costsslashed by appoximately$15 million (US dollas)

Concuent ca pogamdevelopment inceased by50 pecent

Korean automaker adapts business strategy to

buyers marketGM Daewoo loweed costs and slashed six months off the automobile development cycle by

boosting poductivity, collaboation and knowledge e-use with PLM

GM Daewoo auto & technoloGy co. (GM Daewoo)

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modify a design by appoximately 66 pecent fo aveagelong lead items. Designing in 3D bought the

ability to pefom vitual design eviews, whicheduced tavel costs fo this activity by

half. Being able to design incontext impoved initialmathematical quality of thedesign data. GM Daewoo

embedded validation functionwithin NX so that designesautomatically comply with GMglobal standads.

By poviding a manageddevelopment envionment fo

NX data, Teamcente enabled GM Daewoo to stuctueand manage its poduct infomation within a Vehicle Assembly Stuctue (VAS). This educed seachtime fo existing data and facilitated its e-use. Teamcente also povided poduct configuationmanagement capabilities, which have educed the time needed to ceate a vitual vehicle by an aveagof 90 pecent. In addition, Teamcente has facilitated data shaing among diffeent GM Daewoofacilities. The time needed to tansmit infomation fom one site to anothe has dopped fom up to fivdays to less than one. Though its wokflow pocess and change management capabilities, Teamcente

has optimized the design pocess at GM Daewoo as well.

Visualization capabilities povided by Teamcente pemit digital validation of vehicle-level configu-ations. By doing moe validation digitally, GM Daewoo is able to esolve incidents soone. Digitalvalidation has also played a ole in educing the time to build the fist physical pototype vehicle, whichis cuently down by 18 pecent and expected to be educed even futhe to about 46 pecent next yeaTeamcentes community collaboation capabilities have made eal-time collaboation possible, allowinfo validation with global GM and supplies in a secue envionment. These capabilities also contibuteto the deceased tavel costs mentioned above.

Benefits to the business

In just one yea, GM Daewoos PLM implementation geneated emakable esults. The fist applicationof the PLM solution was on a new SUV pogam. Using the new technology, the company executedthee diffeent pojects simultaneously. This is whee the VAS was established. Pats e-use wasemphasized and data shaing with global GM was incopoated.

Once the PLM technology was implemented on a boade scale, its bottom-line value became veyappaent. Fo example, engineeing system costs in 2004 wee appoximately $15 million dollas (US)lowe than in pevious yeas. Inceased knowledge e-use and faste access to poduct infomation hadboth diect and indiect effects on educing vehicle development time by up to six months. Anothebenefit was that concuent vehicle pogam development at GM Daewoo inceased 50 pecent aftePLM was implemented. All of the fist-yea tagets fo the PLM solution wee achieved, and someunexpected benefits wee noticed as well. Less pape is now needed fo shaing infomation betweendiffeent teams, fo example. Also, the ability to use lightweight vesions of design data fo designeviews educed the need fo some high-pefomance CAD stations.

Solutions/Services

NX.sims.m/x

Teamcente.sims.m/mr

Clients primarybusiness

GM Daewoo manufactuesvehicles, engines andtansmissions..gmd..kr

Client location

IncheonKoea

Special recognition

Gand Pize Winne ofAP PLM Excellence Awad2005

All of our first-yeartargets for the PLMsystem wereachieved.

Sang Jun SimSenior ManagerProcess Integration TeamGM Daewoo Auto &

Technology Co.

2010 Siemens Poduct Lifecycle Management Softwae Inc.

All ights eseved. Siemens and the Siemens logo ae

egisteed tademaks of Siemens AG. D-Cubed, Femap,

Geolus, GO PLM, I-deas, Insight, Jack, JT, NX, Paasolid, Solid

Edge, Teamcente, Tecnomatix and Velocity Seies ae

tademaks o egisteed tademaks of Siemens Poduct

Lifecycle Management Softwae Inc. o its subsidiaies in the

United States and in othe counties. All othe logos,

tademaks, egisteed tademaks o sevice maks used

heein ae the popety of thei espective holdes.

X1 5405 9/10 B

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Contact

Siemens PLM Softwae

Ameicas 800 498 5351

Euope 44 (0) 1276 702000

Asia-Pacific 852 2230 3333

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