1Confidential and proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission.

Enabling your channel business with socialRegional Marketing Manager

Ingram Micro Cloud

Northern Europe

@NHowes1

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Understand what social channels there are and why use

them to grow your business

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70%+ of buyer journey done

before engagementIndividual journey ‘flight map’ will be different

Have to ensure there is a multitude of content available

at a range of points on the journey

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60% of all social media traffic to

business to business websites

come from Facebook, Twitter, and

LinkedIn

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#1 Amount of users

1.4 Billion Profiles

Your customers are people too!

They will check your business is

real, active and that you are

knowledgeable

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Worldwide 1.39 billion monthly active Facebook users

By 2020, customers will manage 85% of their

relationship without interacting with a human

70% of marketers used Facebook to gain

new customers

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1. Choose an

objective

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2. Target

Location

Age

Gender

Language

Interests

Behaviours

Connections

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3. Budget

4. Create Ad –

Text and

Imagery

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288 million monthly twitter users

500 tweets sent per day

Twitter is the 2ndmost used

social network by B2B marketers

B2B marketers using twitter generate twice as

many leads than those who don’t

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Advertising on Twitter

Advertise at one third of the cost and reach

hundreds, thousands even millions of users

Brand AwarenessGenerate Leads

Grow your followersLaunch a product

Expand your market

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72% of Twitter users more likely to make a future purchase

from brands they follow or have engaged with on Twitter

They’re also more likely to discuss you with friends and share your

message with their own audience, building a strong base of brand

advocates

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Objective Creative

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Targeting

Budget

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A tweet today increases the

likelihood of a customer tomorrow

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Your online job profile?

Yes and everyone else’s in the entire world!

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93% of B2B marketers find LinkedIn the

most effective social network for B2B lead

generation, and 77% say they have acquired a

customer through LinkedIn

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NETWORKLinkedIn takes the word

To a whole new level

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Cloudamour

Platform Twitter Facebook LinkedIn

Followers 1904 458 366

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Developing a social culture

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SocialBro is a Twitter analytics, marketing and

management platform with over 250,000 users

from over 70 countries; including companies such

as VISA, Lucozade, and the Spanish National

Football Team.

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What’s it all for?

Targeted Lead-GenBrand awareness

Real-time Knowledge

Community involvement

Messaging your value add

GAIN MINDSHARE

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33Confidential and proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission.