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The Power of Business Intelligence

Steve Hobson

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The Importance of Decisions

• From past experience

• By rules of thumb

• By “gut” feel

• By facts

How are decisions made in your business today?

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• By doing the critical tasks themselves

• By hiring more skilled staff

• By setting a policy for each decision

• By giving people the means to make better decisions

How can managers improve the quality of decisions?

The Importance of Decisions

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• What helps make a good decision?

– Problem-related facts

– Information on corporate goals and progress towards them

– Strategic information

• Access to this information means better decisions

Called to a Last Minute Decision Making Meeting?

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• Today, the quantity of data is endless

– Legacy, ERP, data warehouses, spreadsheets, web, etc.

• Need to transform data into profit

Data-Rich but Knowledge-Poor

DataInformation

KnowledgeProfit

VALUE CREATION

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• Vast, growing quantities of dispersed data

• Growing number ofdecisions requiringthis data

• But slower growth in expertise

Time

Business Intelligence“Fact Gap”

Source: Gartner

Vo

lum

e

Business-Intelligence Aptitude

Numbers of Critical Decisions

Available Information

The need to close the “Fact Gap”

The Fact Gap

Data-Rich but Knowledge-Poor

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The Problem: Data Jailhouse

• No simple way for non-technical user to get answers

• Each user has different information needs

• Answers lead to new questions

• It takes hours or days to get answers to questions

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Inside or outside the enterprise Extranets for customers, partners, and suppliers

Share The means to “push” and “pull” information

Analyze Tools and applications to explore the data

Access Simple access to multiple data sources

The Solution: Business Intelligence (BI)

BI provides the key to unlock the knowledge

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Business Intelligence Solutions

• Personalized e-business workplace for employees, partners and customers that allows interactive Web access to business reports and database information, as well as other business information

• Components– Business Objects Components

• Report Creation/Analytical Tools• Access Components• Administration

– Metadata– Report Templates

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The Business Value of Business Intelligence

Business Intelligence maximizes shareholder value by:

• Decreasing costs

• Increasing revenues

• Improving customer satisfaction/retention

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• Data is the one asset that you have in large quantities

• If you do not use this data to make the tough decisions you now face… you might as well guess

Quit gambling with your company’s future

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Experience. Results.