CS 410 Green Group Milestone Presentation. Introduction Software Breakdown Staffing and Work...

Digital Mapping SolutionCS 410 Green GroupMilestone Presentation

CS410 Green - Milestone 2

Introduction Software Breakdown Staffing and Work Breakdown Structure Budget and Break Even Analysis Marketing Summary

Outline

November 30, 2009


Meet The Team

November 30, 2009


People visiting unfamiliar areas must

find parking and walking routes to their destination

November 30, 2009


“I don't think paper maps are going

anywhere, But people may be using them

differently, more as a companion to the

online or digital map.” – Joel Minster, Chief

Cartographer for Rand McNally, the largest

mapmaker in the nation

Quote Courtesy of San Francisco Chronicle

November 30, 2009

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/12/BA5ISMA3D.DTL


Maps Handed Out by AAA Per Year

2004 2005 2006 2007 2008 2009 2010 2011 20124.5

5.0

5.5

6.0

6.5

7.0

7.5

8.0

8.5

9.0

Actual Data Projected by San Francisco Chronicle

Data Courtesy of San Francisco Chronicle

Year

Maps

in M

illio

ns

November 30, 2009

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/12/BA5ISMA3D.DTL


Software BreakdownSean Christe

November 30, 2009


High Level Architecture

November 30, 2009


The Complete Software Package The database which will store the map data The user interface which will allow users to

access the map data The admin user interface which will allow

the admin user to manipulate the map data

November 30, 2009


Database Requirements Each point of map data will be inserted into

the database as a node and given a weight Sets of nodes representing physical entities

may be stored as structures Nodes will be categorized into states and

overlays Complete sets of connected nodes may be

stored as paths

November 30, 2009


Initial ERD

November 30, 2009


User Interface Requirements The user will be able to search for and

select nodes and DMS will display the selected node’s information

The user will be able to select multiple nodes and DMS will display the quickest route between them

November 30, 2009


Logic Example User searches for the path between two

locations

November 30, 2009


Admin User Interface Requirements The admin user will be able to add and

remove nodes The admin user will be able to move nodes

and edit node information The admin user will be able to add a state

or overlay to a group of selected nodes

November 30, 2009


Logic Example Admin user logs in and goes into design

mode

November 30, 2009


Logic Example Admin user adds a new node

November 30, 2009


Logic Example Admin user adds a new node connection

November 30, 2009


Rapid PrototypeDesigned by Rodney Blythe

November 30, 2009

CS410 Green - Milestone 19November 30, 2009

Overlay Creation


Path Creation


Search and Path Display


Path Re-Route Due to Flooding


Work Breakdown Structure

Joseph Conlin

November 30, 2009


Staffing RequirementsProduct Development

November 30, 2009


Work Breakdown StructureDatabase Development

November 30, 2009


Work Breakdown StructureInterface Development

November 30, 2009


Work Breakdown StructureArchitecture Development

November 30, 2009


Work Breakdown StructureSoftware Testing

November 30, 2009


Budget AnalysisIan Iepson

November 30, 2009


Staffing Budget

Salary information procured from Salary.com

November 30, 2009

http://www.salary.com/


Software◦ Microsoft Project◦ Microsoft Expression◦ Adobe Professional

Suite◦ Visual Studio x 3◦ Microsoft Office x 8◦ MySQL*◦ PHP*◦ Apache Web Server*

Hardware◦ Workstations x 8◦ IT Servers x 2◦ Web Servers x 2

Additional ResourcesIncluded in Overhead

* No Cost

November 30, 2009


Satellite Imagery Consultant

Cartographer

API Specialist

Required Domain Experts

November 30, 2009


Software◦ $5,000

Implementation (Estimated Average)◦ $10,000

Cost is based on production cost only Price will rise with addition of

implementation team and phase 3 staffing

Customer Cost

November 30, 2009


Break Even Analysis

1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

Revenue Production Cost

Units Sold

Tot

al R

even

ue

November 30, 2009


Census reports the total number of Colleges and Universities in the United States is 4084

DMS could break even in just over a 1% market penetration

November 30, 2009

Educational Institutions

Source: Census.gov

http://www.census.gov/prod/2003pubs/02statab/educ.pdf


Marketing AnalysisBrandon Smith

November 30, 2009


Potential Customers

Universities

Theme Parks

Dense Urban Areas

Special Event Coordinators

November 30, 2009


Easy to use system for updating maps instantaneously

Added value from advanced mapping functions

Customer may print less paper maps which will subsidize their overall costs

More competitive in their industry

November 30, 2009

ROI For Customer


Time saved

More informed with accurate map

Added convenience

November 30, 2009

ROI For User


Present customer with a working prototype to demonstrate:◦ Ease of use◦ Admin user interface abilities ◦ User interface abilities◦ Map easily updated◦ Map detail and clarity◦ The ability to use any device with a web browser

to access DMS

November 30, 2009

Marketing Plan

CS410 Green - Milestone

Competition MatrixPaper Map Google Maps MapQuest Dial Directions DMS

Web-based X X XSMS Delivery X * X * X * XDriving Directions X X X XWalking Directions X XSearch by Address X X X XLinks to More Info X XPrintable X X X XInternet Browsers X X XIndividual Buildings Visible X X X

Completely Customizable X X

Search by Name X XParking Information XSearch by Contents XInstantly Updatable X

*Only for driving directions.

November 30, 2009 41

CS410 Green - Milestone

Risk Matrix Probability

Impact

Rare Unlikely Possible Likely Highly Likely

Very High D A

High B

Moderate C

Low E

Very Low

A) Product is too difficult to keep maintainedB) Unable to make it intuitive enough for every day userC) Lack of access to productD) API vendor decides to start chargingE) People only use it once and never again

November 30, 2009 42


SummaryJoseph Conlin

November 30, 2009


Algorithms Defined Database Designed Fully Functional Interfaces Server Side Functionality Complete Test Site Implemented Implementation Procedures Refined Product Ready for Mass Distribution

Major Development Milestones

November 30, 2009


Users no longer have to fumble around with clumsy paper maps

Local maps are easily managed and updated

Money is saved from no longer printing paper maps

In first year of use the DMS pays for its self

D.M.S. Results

November 30, 2009


Questions?

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