Nisa and Ellie

CRYSTALLINE

•  Crystalline is an independent, New Media Technology company focusing on creating new technology for the world.• Crystalline focuses on the world’s slimmest form of

technology, which is creating holographic, image for all of its products. This includes Laptops, TV’s and Phones.

• Our products competitor is Apple and all of the prices of our products are lower than Apples recent release with added

holographic use.

 

Mission Statement

“Crystalline promises to create a new form of technology to bring to man kind, making each product unique to each customer and to change the way of technology with holographic involvement.”

CRYSTALLINE

• Apples strengths are that it has an excellent brand loyalty by its customers. Many own multiple products like a Mac, iPhone, iPad etc.… 

• Apple is in No debt, it has a really good cash flow. £13 billion Net Income in the most recent quarter (Dec 2011) 

• It has a Global reach, which means Apple’s brand is strong around the globe, so it sells in many different countries. 

• Apple has its own Operating System (iOS); this is used across their entire product line-allowing apple to sell a complete product without paying large

royalty payments to their competitor. • Apple is a technology leader, it comes up with the newest things first and other

smaller companies would pay them to add these things to their product.  • Apples weaknesses are that it has a weak achievement with Microsoft Office

makes their line less attractive to business enterprises.  • Another weakness is Google’s Android Operating system is slowing Apple’s

growth rate in the mobile phone market. • Apple has a high price. Apples products are typically higher in price than its

competitors.

INDIE STRENGTHS/WEAKNESS

ny Corporation strengths are out of all its products at present, Sony's success with the PlayStation is most

noteworthy it has been successful since 1994 when, and still sees tremendous consumer demand. 

Sony is very competitive towards other companies. 

Sony is able to expand its markets and work to produce various products. 

 

Sony Corporation weaknesses are that it has been making a loss with a few of its products. 

The company has no sense of direction and is not being managed properly.  

Sales of all products are seemingly starting to slow down. 

CONGLOMERATE STRENGTH/WEAKNESS

Competition

Crystalline’s main competition is Apple and also Samsung, known world wide for its products created for the technology industry, this can be

phone technology, TV, Camera, Laptops/Computers…

 

Target Audiences• The target audience for Crystalline is for 18-40 year (lowered and

raised)• Middle and upper class customers are willing to pay more for a

Crystalline product, therefor we will aim a lot of the products publicity towards them.

• These will be appealing as it is a newer, upbeat version of Apple and can offer a more unique and new experience for technology.

• This will make Crystalline more appealing to its target audience because of its uniqueness and originality with in technology.

CRYSTALLINE

 • Created in January 2010, by end of started year sales figures were at

£5.742 Million.• By now, November 2012 sales have reached to £108.43 Million.

• There were 28 shops open within the UK when Crystalline opened in 2010, and there is now 108 shops opened in the UK.• Holographic Laptops cost £1000.900• 369 laptops sold London alone in 2010

• Sales have rose to 1054,185 laptops sold throughout the UK to this date.

• Holographic TV’s cost £659• 37,000 sold in the first year with in the UK and rose to 93,000 by

November 2012.• Slim-line Smart Phone costing £290 (30 pound cheaper than IPhone!)

• Currently in creation and due to release in December 2012

PREVIOUS SUCCESSES

33%

3%13%

52%

Sales

Apple Blackberry Sony Samsung

SALES REVENUE

This is an Pie Chart of Sales Revenues between four main competitors within Media Technology.

USP

• All of our product are cheaper than our competitions products, Apple.

• Visibly more appealing.• Holographic options, not yet created before.• First company to create a personalized phone.• No competition for a holographic phone, yet.

• Created in UK and only sold in UK

SWOT ANYALYSIS

WEAKNESSES• Small independent company not

really out there.• Quite expensive to make• Need more money

STRENGTHS Cheaper products than its

competitor Apple Inc. Only Hologram technology out in

the world. New technology for the target

audience. First ever customised phone.

OPPORTUNITIES• Could possibly turn into a

conglomerate.• Could sell to global markets• Could be the next biggest

technology industry out there.

COMPETITION• Apple & Samsung• Resection • Big market with big competitors• Contract phones reduce customers

on our phones.

• To create the worlds first holographic phone• Competition does not have this form of technology• Phone can be customized to customer standard• Customers can choose width and color of phone

• Financial support with creating holographic technique• Financial support for build of phone• Financial support for publicity

PRODUCT DEVELOPMENT

We are roughly asking for £500,000.• Media player functionality (such as video, charging, audio etc) £68.60

• Bluetooth £19.10

• GSM/EDGE Air interference quality £19.25

• Holographic £37.20

• Camera Module £11

• Display 3.5 inch LTPS touch screen £33.50

• Mechanical components £12

• Battery £5.20

• Final manufacturing £15.50

• Hardware £15.98

• Total phone- £245.83

WHY SHOULD YOU INVEST?

We roughly need 1000 phones firstly so the money we get back we can create more and more.

 

1000x245.83= £2458.30

Advertisement= £1000

 

Manufacturing = £ 200,000

 

Employment = £200,000

 

Total= £403458.30

 

You will be investing into a amazing new company that will be making millions from a technology like no other. This form of phone has never before been created so there will be no competitor in this sector of technology. Crystaphone is unique and different to any

other phone and can be a sure hit with customers. You will be lucky to be involved!

…