Crushin’ It:10 Social Media

Misconceptions Revised

Jared D. Correia, Esq.

Assistant Director, Senior Law Practice Advisor

Massachusetts Law Office Management Assistance Program

-‘Oh, no. My privacy!’Revision: Connect Widely.

It’s social media, silly.

What, exactly, are you trying to hide?

Connections have intrinsic value.

Connections expand your reach.

The importance of developing a vetting process.

-‘I’ve gotta be on there all the time, right?’

Revision: Schedule Dutifully. The idea of the ‘perpetual internet participant’ is a myth.

Quality trumps bulk.

You should block time to preview and post.

You should block time to review and respond.

You should take the weekend; but, your proxy shouldn’t.

-‘I can’t manage one more thing.’Revision: Oversee Intermittently.

So, (1), block your time.

Utilize a scheduling tool.

No, better yet: utilize a social media management dashboard.

Maybe craft some recipes.

Become the parachutist, leave the escapist.

-‘I’m just gonna get lost in the shuffle.’Revision: Repeat Regularly.

Post your new content, then do it again.

Post your old content, then do it again.

It’s not a card in the shuffle, so much as a microbe in a tidal wave. Let it wash over you.,

Staying ‘top of mind’ is essential.

Nobody much minds.

-‘It’s all selfies and work from home adverts.’

Revision: Discover Contently. Despite what you may have heard, there is actual useful content on social media.

It’s not necessarily the publication tool; but, it’s almost always a primary dissemination platform.

Tag it, or bag it.

Develop a depth of feel.

Take the time to get your sources straight. It’s mostly about the people.

- ‘I don’t want to blog, or microblog, or blawg.’

Revision: Curate Effectively. Much of the effectiveness of a social media presence is built on the back of

a strong content marketing strategy.

. . . Only, it doesn’t have to be your own content.

You know ‘the Introducer’ within your network; be that: online.

AWOL: Within and without the social media universe.

Fit it into your schedule.

-‘Great, more internet weirdos and losers.’

Revision: Develop Professionally. Remember that lots of nerds are obsessive.

Piggyback experts.

Create lists, and play favorites.

Your network is now theoretically unlimited.

More professional contacts = more professional referrals.

-‘That’s not going to make me any money.’

Revision: Not Directly. You won’t get or stay rich selling penny stocks, or rolling pyramid schemes.

You will do well to advance your network, and to develop extended referral pipelines.

It’s a long run.

It’s a content aggregator, that doesn’t require active engagement.

It’s an important part of your professional online brand.

-‘It’s an ethics minefield, hoss.’Revision: Not Exactly.

The ‘Magic Beans’ problem.

Saying what you mean.

Character limitations and disclaimers.

Real-time interaction is often the tipping point.

There’s almost always an offline analogy to be made.

-‘I’ve got far more important things to do.’

Revision: Well, Admittedly. Of course you do.

Being online all the time is awful. Someone staring down at their smartphone almost walked into me today . . . and everyday.

Don’t get sucked in; manage your time effectively.

Block out your interactions.

Develop and follow a marketing plan.

Jared D. Correia, Esq.masslomap.org

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