Crush the Pitch: LSM Newark
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Transcript of Crush the Pitch: LSM Newark
Crush the Pitch: LSM NewarkMarch 3, 2013
Who am I?
2
Brian L. Shields@BrianLeeShields
Investor Entrepreneur Movie Addict
What is a Pitch, Really?
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• A pitch is an interesting story about a boring topic
What Makes a Story Good?
4
• Have a beginning, middle and end
What Makes a Story Good?
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• Have a clear theme and message to get across– “We see a great opportunity in the market and here’s why”– “You should partner with us to do business because…”– “We are what we believe we can be”
What Makes a Story Good?
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• Make people feel it
So How Should Our Story Look?
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• The Team (can go here…)• The Problem
– What you see in the market– How big it is– How real it is (personal experiences, etc)
• The Solution– Why its great– How it works
• How to Get Users to It• The Revenue Model• User Acquisition Costs• The Team (…or here)• Traction / Progress
– What have you done so far– What could this mean?
• The Ask
• 7-10 slides max (est. 5 mins / slide)
• Use visual aides whenever possible
• Practice!
Practice Time
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• In your teams, put together a pitch deck outline for the company below• Imagine you were them when they first started
Remember…
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• Tell a story like a story should be told, with a beginning, middle and end
• Have a singular theme you want to get across
• Be concise and clear
• Use the outline & touch all major points
• Make them FEEL it
Thank You
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