Crude Primer

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    IntroductionHistory, Characteristics of Crude, Uses of RefinedProducts

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    History of Crude Oil

    From decay of plants,

    planktons and animals after

    being compressed and

    heated

    Found in dome-shaped

    geological traps

    More viscous bitumen

    extracted from oil seeps

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    Shale vs. Oil Sands

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    History of Crude Oil

    Main uses of oil in history

    Mortar

    Waterproofing

    Medicinal

    Embalming

    Adhesive tools

    Prehistory - 1949

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    History of Crude Oil

    In 1859, Edwin Drake drilled America's first commercial oil well inTitusville, Pennsylvania.

    In 1870, Standard Oil was founded by John D. Rockefeller with $1million incapital responsible for 90% of US refining capacity

    In 1930, Saudi Arabia allowed Standard Oil to begin prospecting for oil

    In 1960, OPEC formed

    In 1974, oil prices quadrupled in NYSE after an oil embargo was announcedby OPEC members

    1850 - Present

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    Characteristics of Crude Oil

    Density

    American Petroleum

    Institute scale: 10-70

    Lower API = denser,

    lower price

    Measured by Baume

    Hydrometer scale

    Sulfur Content

    Sweet Crude has less

    sulfur than Sour Crude

    Cheaper prices of SourCrude due to additional

    processes needed to

    refine oil

    Forms sulfur dioxidewhen combusted

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    Density and Sulfur Content

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    Density and Sulfur Content - Prices

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    Oil Refinery Process

    3 Major Refining Processes

    Separation

    After Dehydrating and Desalting

    Conversion

    Decomposition (dividing) by thermal and catalytic cracking;

    Unification (combining) through alkylation andpolymerization; and

    Alteration (rearranging) with isomerization and catalyticreforming

    Purification

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    Oil Refinery Process - Separation

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    Oil Refinery Process -

    ConversionPrimary purpose to convert lower value

    heavy oil to high valued petrol

    Uses Fluidized Catalytic Crackers, Cokers

    and Hydrocrackers

    Joining carbon chains Catalytic

    Reformer and Alkylation

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    Oil Refinery Process -

    Purification

    Removal of impurities, sulfur content and separations of

    aromatics and naphthenes

    Sulfur causes knocking in aviation fuel and corrosion in

    diesel fuel

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    Oil Refinery Process - Summary

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    Uses

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    Supply

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    MENA Saudi Arabia, Iran, UAE North America U.S.A Europe Russia & Norway

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    17%

    9%

    21%33%

    10%

    10%

    Daily Oil Production-Barrels

    Total North America

    Total S. & Cent.America

    Total Europe & Eurasia

    Total Middle East

    Total Africa

    Total Asia Pacific

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    US Canada Mexico South &

    Central

    America

    Europe Former

    Soviet

    Union

    Middle

    East

    North

    Africa

    West

    Africa

    Asia

    Pacific

    Rest of

    World

    0

    5000

    10000

    15000

    20000

    25000

    Daily Export Volumes

    1,000 barrels per day

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    0

    10000

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    50000

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    70000

    80000

    90000

    0.00

    20.00

    40.00

    60.00

    80.00

    100.00

    120.00

    198319851987198919911993199519971999200120032005200720092011

    World Oil Production vs Prices

    Daily Production Brent Prices Linear (Daily Production)

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    Members

    Production 43%

    Exports 60%

    Control the marketto keep prices high

    Quota system

    Why is it bad? Regional

    Instability

    Iraq-Iran

    Religious conflicts

    Strains on supply

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    Does it work?

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    Demand

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    Demand

    Need forEnergy

    GovernmentRegulations

    Geographical

    DistributionType

    End Use

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    26%

    7%

    22%9%4%

    32%

    Daily Crude Consumption

    Total North America

    Total S. & Cent. America

    Total Europe & Eurasia

    Total Middle East

    Total Africa

    Total Asia Pacific

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    0

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    20000

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    1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

    Demand vs Supply

    Demand supply

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    Factors affecting Demand Biofuel and Electric Vehicles

    Directly affects Crude use as

    Gasoline

    Alternative Sources of Electricity

    Generation Affect Crude use as a source of fuel

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    The Major Players

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    The 7 Sisters

    Dominated the global petroleum industry from the mid-1940s to the 1970s

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    7 sisters emerged as a result of several mergers

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    The new 7 sisters

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    NOCs increasing clout in the

    global industry

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    What makes the success oil

    firms?Old seven sisters which shrank to four in theindustry consolidation of the 1990s produce about10 per cent of the worlds oil and gas and hold just 3per cent of reserves. Even so, their integrated status

    which means they sell not only oil and gas, but alsogasoline, diesel and petrochemicals push theirrevenues notably higher than those of the newcomers

    - The Financial Times

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    Importance of being vertically

    integrated

    Technologicaleconomies

    Have longerpaths to flowacross,eventuallymanifestingas

    competitiveend-products

    Barriers toentry

    Results inexcess profits

    Raises rivals'costs

    restricts theexpansion of

    competitors

    Security ofsupply

    Takes chargeof own E&P

    Security ofmarkets

    Betterprediction ofthe inputprice

    Moreprofitable

    investmentdecision

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    Vertical Integration

    Ways to do so:

    Enter new market on its own

    e.g. a refiner opening a new retail service station

    Acquiring firm that is in the secondary market

    e.g. a refiner acquiring an existing service station

    Entering into a long-term contract with another firm, underwhich the two firms coordinate certain aspects of their behavior

    e.g. a refiner entering into an exclusive dealing contract with a retailer, whoagrees to purchase all of the retailer's gasoline from that refiner

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    Introducing..The Independent Oil Traders

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    Independent physical oil

    traders

    Physical traders that are mainly involved in

    mid/downstream activities

    Trend: more are starting to own upstream assets

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    Overall Competitive Landscape

    Key buyers: Oil refiners, petrochemical companies,independent traders

    Key Suppliers: Oil exploration and production equipmentand services companies

    Crude: most actively traded

    commodity

    Large conglomerates,

    highly vertically integrated

    EOS is key for successful

    entry Highly fluctuating prices

    and lack of differentiation

    of end- product leads to

    high rivalry

    Substitutes: alternative

    energy. But these involvehigh switching costs

    incurred by buyers

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    Buyers Power- Moderate

    Downstream consumers

    insignificant as suppliers

    are highly vertically

    integrated

    Presence of benchmarks

    kills buyer power w.r.t

    prices

    Buyers can switch to better

    offers, but most are

    restricted by LT contracts

    But, Undifferentiated product

    Brand loyalty insignificant

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    Suppliers Power- Strong

    Oil equipment & service

    providers

    Typically large, huge

    bargaining power

    But, Supplier power weakened

    due to some oil majors

    having own services

    operations

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    A Supplier-Buyer conspiracy?

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    Threat of New Entrants- Weak

    Complications: possible for

    companies to operate in

    one or more parts of the

    supply chain

    Presence of powerful

    incumbents investingheavily + Exploration

    permits= significant BTE

    Usual for incumbents to

    buy over small, innovative

    firms (e.g. as Exxon did in

    2009 when it paid $41bnincluding debt for XTO

    Energy)

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    Threat of Substitutes- Weak

    Differentiated only by

    sulfur content and specific

    gravity

    Petroleum has few

    significant substitutes when

    it comes to powering

    vehicles or for

    petrochemicals

    With shale development,

    threat of alternative fuel

    wanes

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    Degree of Rivalry - Strong

    Diversification downstream

    eases competition

    But,

    Different geographies, but

    same business models

    High fixed cost, highly

    energy and labor intensive

    operations:

    hard to exit market

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    Basis of competition for traders

    Ability to unify trading operations and consolidate sources of supply

    Better manage and meet customer demand while improving profitmargins

    Having well-equipped storage facilities in each region

    Ability to manage intricate web of cross-border income tax, valueadded tax (VAT) and customs issues.

    Locating strategically

    E.g. setting up multiple trading branches in various time zones across theglobe to boost margins with non-stop trading 24 hours a day.

    Dynamic supply chain management: to mix and match supplies frommultiple sources, allowing for greater supply chain stability

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    Global reach is key

    Source: KPMG

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    North Sea

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    Trading StrategiesOptions, Spreads, Arbitrages

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    Oil Options

    Collars

    Buy put Sell call, Long underlying

    Capped Swap ( hedging )

    Capped floating payments

    Multi-Legged Options

    Iron Condor, Butterfly etc.

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    Oil Options

    Collars

    Buy put Sell call, Long underlying

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    Oil Options

    Collars

    Buy put Sell call, Long underlying

    Capped Swap ( hedging )

    Capped floating payments

    Multi-Legged Options

    Iron Condor, Butterfly etc.

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    Oil Options

    Multi-Legged Options

    Straddle, Strangle, Iron Condor, Butterfly etc.

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    Spreads

    Carrying Spreads

    Long near-month contract, Short further-month contract

    Crude-Product Spreads

    3:2:1 Crack Spread

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    3:2:1 Crack Spread

    1 x Heating Oil 3.1*42 per gallon * 42

    2 x Gasoline 5*42 per gallon * 42

    minus 3 x Crude Oil 95 per barrel

    Crack Spread 18.4 per barrel

    All numbers for

    illustrativepurposes only

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    Factors Influencing PricingShort vs. Long Term, WTI-Brent Spread

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    Short Term (10-12 months)

    Bullish

    Chinas expansion, along withemerging nations growth (MIST,BRICS)

    Gradual recovery in Europe, reviving

    the manufacturing industry

    Geo-political risk in the Middle East(Algeria, Iran)

    Natural gas, a viable substitute,continues to face significant exportregulations

    Gain support from the increase in theequity markets

    Bearish

    New pipeline capacity lowers the

    cost of moving midcontinent

    crude oil to the Gulf Coast

    refining centers. Worldwide

    benchmarks will fall as USrefiners look inwards

    Current glut in the markets

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    WTI-Brent Spread

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    WTI Properties : Sweeter and lighter than Brent,

    Why is Brent the global benchmark?

    Draws from large pool of resources Benchmark for

    Europe, West Africa, Mediterranean

    Now South East Asia

    Responsiveness to global news

    Why does the spread exist?

    High inventory build-up at Cushing

    Too many entry pipelines, too few exits

    Representative of only the North American market

    Result? Expect spread to increase with oil inventories at Cushing

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    Long Term Present to 2020

    Demand

    Population and Income

    growth

    Global GDP Growth

    Major consumers like China

    Gas and Renewables as

    substitutes for oil

    Rising Energy Efficiency

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    Supply

    Shale Gas in US, China,

    Australia, Brazil

    Geopolitical Risk in MENA

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    Done by,

    Pierre Peh

    Yap Rei Horng

    Akshat Kukreja

    Thank you