CRS Academy - websites that sell
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Transcript of CRS Academy - websites that sell
![Page 1: CRS Academy - websites that sell](https://reader035.fdocuments.us/reader035/viewer/2022062823/587614801a28ab306c8b6535/html5/thumbnails/1.jpg)
Websites that Sell!
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Why you shouldn’t trust most web designers?• Looks vs Functionality• A users perspective• Using the most of the real estate• Think of the end result
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So get one who gets it!• Source a proper marketing web designer• Give them a decent brief• Get examples of sites that work• Meet with them and spend time on it
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Plan Plan Plan!• What do you want it to do?• How many pages?• What’s the language?• Is it your culture?• What images are you going to use?
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Make it stand out!• You need to keep interest• First impressions matter a lot• Tell a story• Use different media• Give good stuff away
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Key Real Estate?• Above the fold• What’s going to make a user stay• Most buyers visit 11 sites before they buy• Most sites are boring• People buy from interesting sites
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What should you have above the fold on your home page?
• Phone Number• Call To Action (CTA)• A Lead Magnet (Giveaway)• A sign up Box• A Video• Elevator Text• Testimonial
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Lead Magnets•A desirable giveaway•Give away some value•Makes you different•Get a prospect to take action•To get information from a prospect•Turns them into a lead E-book – Video course - Brochure
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Sign Up Box• To get a prospects information• To remarket to them as a warm lead• Make it simple to start with• Email collection• When do you ask for address• Build your database• Auto responder campaign
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Video• Engaging•Personality•Trust•Tell users what to do•Enthusiasm•2 – 3 minutes•Autoplay
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Testimonials• Social Proof• Trust• Don’t toot your own horn• Picture of person• Video
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Elevator Pitch• 1st Impression• Headline• Sub Heading• 1st Paragraph• Make it interesting• Your style
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What else should be on your Home Page?
• Social Media Icons• Instagram feed• More sign up boxes• Different lead magnets• Images• Industry Standard Logos
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What else should be on your site?
• Blog• Meet the Team• Contact Us• Referral Page• About Us• Case Studies•More videos
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Search Engine Optimisation (SEO)
• Headline Text• Sub Heading Text• Blog• Content is King• Relevant• Dynamic
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A bit about designUse White SpaceImages – not stockReadable FontColours that catch the eye
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Follow Up…• What’s your follow up?• Customer Relationship Management (CRM)• Campaign• Tracking• Plan• ROI
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Livechat…• 24/7 help• Training• Never miss a lead•
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Guarantee• Gives confidence to buy• There are t&c’s