C O - H O S T E D B Y R S L & S E R V I C E S C L U B S A S S O C I AT I O N , R S L V I C T O R I A & R S L & S E R V I C E S C L U B S A S S O C I AT I O N Q L D

P R I N C I P A L C O N F E R E N C E P A R T N E R

As community entities, RSL & Services Clubs are assumed to be well engaged in their local communities. But how well do our clubs engage? Do we expect the community to come to us, or is a more pro-active process likely to lead to

greater awareness and success? What does ‘community engagement’ actually mean and how can it shape our businesses and strengthen our profile?

NATIONAL RSL & SERVICES CLUBS

CONFERENCEC R O W N E P L A Z A R E S O R T, H U N T E R VA L L E Y N S W | 1 4 -1 7 A P R IL 2 0 1 9

Engaging Community

NATIONAL RSL & SERVICES CLUBS CONFERENCE Crowne Plaza Hunter Valley NSWSUNDAY 14 APRIL2.00pm CONFERENCE REGISTRATION: Resort Foyer5.00pm WELCOME PARTY: Meet in Resort Foyer at 4.15pm

for bus transport to the “Australian Infantry Museum” at Lone Pine Barracks, Singleton. Sponsored by Future Foods, Lion Beers and De Bortoli Wines.

MONDAY 15 APRIL8.15am Welcome Coffee from MyClubCafe team!8.45am The ODE8.47am Welcome to Country8.52am Introductory Comments by Assn CEO, Garrie Gibson

& introduction of Conference MC, Stephanie Brantz9.05am Conference Welcome: Andrew Neagle, Commercial

Gaming Director, IGT Asia Pacific9.30am “Traditional Loyalty vs Digital Loyalty - the Future”

Panel session: Moderated by Jason McQueen (Player Elite), with John van Waard (IGT), Damian Hughes (Canterbury-Hurlstone Park RSL), Sue Backhouse (Hornsby RSL), Graeme Devin (Caloundra RSL)

The future of loyalty is in its digitalisation and the automation of your connections to your members, your players and your guests. If you fail to focus on transforming your club to become a digital, loyalty focused business, you will fail to be in business. Clubs have an amazing platform of consumer data and that allows them to stand positioned as the leaders in responsible gaming loyalty.

10.30am MORNING TEA sponsored by MyClubCafe11.00am Financial returns on engaging community

– Grant Easterby How can your venue build customer visitation and

financial returns through your community support work? A strong & effective community engagement strategy ensures that the members, clients and families of the various community organisations supported by your club actually visit the club, spend money in the club and support the Club that supports them! In this presentation, Grant Easterby, CEO of Dee Why RSL Club, will outline how some of the actual costs of your grants and donations program can be offset by increased functions, membership, visitation and revenue.

11.45am Using Social Media to build Engagement – Laurel Papworth

Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. She taught social media at the University of Sydney for 13 years and currently connects with 6 million people online each month. Author of Social Media Revenue,

Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government.

12.30pm VOUCHER DRAWS – Vouchers donated by Corporate Partners

12.45pm LUNCH sponsored by Player Elite1.30pm FOUR CONCURRENT WORKSHOPS A: Gaming Floor Design – Tony Donnelly

This Workshop will explore the burgeoning technologies within the gaming environment and how they will affect its design. We will explore generational change within player demographics and explore how gaming will shift to remain relevant to newer, younger players. Tony will cover how our industry will react to challenging regulations and revolutionary game play, that will see fundamental shifts in our approach to gaming.

B: What makes a great Coffee & what a Great Coffee makes – Lee Fitzgerald & the MyClubCafe team In this Workshop, Club Café will share some valuable insights about the highly versatile coffee category, including:

What’s required for your venue to become a coffee destination The 5Ps behind a well-executed coffee experience Tactics in leveraging Coffee as a marketing tool to better

engage members and access new segments Analysing the false economy of “free on loan” equipment Insights into the Australian coffee consumer They will also be conducting a coffee quality education segment which will include a coffee origin cupping session with industry experts making for a very interesting & informative experience.C: Social Media Marketing – Laurel Papworth

What are the 9 steps to building an online community? When identifying specific target groups, how do we target those groups using Facebook and Twitter and Instagram? (Do we speak to retirees differently than hipsters?) What platform (Facebook, Instagram, Snapchat) works best for which audience? Are you on the right platform for your community? In this Workshop, renowned Social Media presenter, Laurel Papworth, will guide you through the key elements in successfully building online communities for your venue.

D: Counter The Competition – Francis Loughran The competitor landscape for dining is evolving. Pubs, Malls and the High Street continue to adopt an entrepreneurial approach to hospitality. Staying relevant and adapting to meet the changing market/patron aspirations is not an optional strategy. Modern social environments, contemporary service, compelling food and on-trend beverage choices – double down on the entertainment and gaming offer. This Workshop is a must for F&B Managers.

AFTERNOON/EVENING FREE

TUESDAY 16 APRIL8.15am Welcome Coffee from MyClubCafe team!8.45am Opening of Day 29.00am Review of three major Community Projects

(moderated by Garrie Gibson) In this session, delegates will hear about three important programs in the RSL Clubs space that are veteran-centric but have community engagement as their core focus:

Engaging CommunityA N D R E W N E A G L ES T E P H A N I E B R A N T Z G R A N T E A S T E R B YJ A S O N M C Q U E E N T O N Y D O N N E L LYL A U R E L P A P W O R T H

P R I N C I P A L C O N F E R E N C E P A R T N E R

Respect The Day Campaign – Janneke Van Der Sterren

Kokoda Youth Leadership Challenge – Brad Smith Team Rubicon Australia – Geoff Evans9.45am Implementing effective Community Engagement -

PANEL. Moderator: Stuart Jamieson Panel: Anne Fitzgerald (ClubsNSW), Morgan Stewart (Club Taree), Anne Stovin TBC (Currumbin RSL), Kim Archibald (Mildura RSL)

Many Clubs have successfully implemented very effective campaigns in support of important charities or community projects. They have engaged their members and the local community through a range of strategies that has promoted the cause and the Club. This panel session will discuss some of these successful campaigns and how they built strong engagement.

10.40am MORNING TEA sponsored by MyClubCafe11.10am Strengthening Public Perceptions:

Andrew Butler, Wilkinson Butler It’s easy to think that your members, guests and

potential new customers are the only stakeholders your club needs to care about. Yet there are others in your local community who play a crucial role in the sustainable and profitable operations of your club; without even stepping inside your doors.

Learn the importance of engaging with local print, online and broadcast media to reach and influence members of your local community who can make or break your club in your hour of need and help you grow. Head of Wilkinson Butler, Andrew Butler, advises some of Australia’s largest and trusted brands and organisations on building and protecting their reputations, amid rapid and complex change and crises.

11.55am SPECIAL GUEST SPEAKER: Gail O'Brien A0 Gail O'Brien AO is the wife of late celebrated

cancer surgeon, Professor Chris O'Brien AO. A health professional of 40 years, Gail trained in physiotherapy and is skilled in a diverse range of therapies including orthopaedic rehabilitation, gerontology, and women's health.

In 2002, Chris and Gail co-founded the Sydney Head and Neck Cancer Institute at Royal Prince Alfred Hospital (RPAH)—Australia's first multidisciplinary head and neck cancer unit. Gail led the Institute's fundraising efforts for years. From 2003, Gail's fundraising expanded to the Sydney Cancer Centre based at RPAH, and Chris and Gail became the driving force behind a plan to transform the facility into a world-class comprehensive cancer centre. Tragically, in 2006, Chris was diagnosed with terminal brain cancer. He died in 2009 and was honoured with a State Funeral. Since then, Gail maintained her commitment to improved cancer care and the establishment of the Chris O'Brien Lifehouse, which opened its doors in 2013, joining the Board and taking on the role of steward for the culture and vision of the Lifehouse.

Today, she continues to serve as an active member of the Board, public advocate and spokesperson, patron of the Bequest Society, and member of the Chris O'Brien Foundation. She works in the hospital on a day-to-day basis as patient advocate.

12.45pm Conference Close – Garrie Gibson, CEO of RSL & SCA

12.50pm LUNCH sponsored by Player EliteAFTERNOON FREE5.00pm De Bortoli Wine Experience

De Bortoli Wines have been pleasing the palates of Australian wine drinkers since 1928 and offer an array of high quality, great value wine brands including Estate Vineyard, Villages, La Boheme, Woodfired, Windy Peak, Bella Riva, Deen Vat Series and Sacred Hill. Come taste some of the great De Bortoli Wines from four different growing regions in Australia and learn more about the secrets of great wines from the experts.

6.30pm CONFERENCE DINNER: Crowne Plaza Resort Semillon Ballroom Sponsored by Paynter Dixon

WEDNESDAY 17 APRIL8.00am BREAKFAST9.00am DELEGATES DEPART

S T U A R T J A M I E S O NF R A N C I S L O U G H R A N A N N E F I T Z G E R A L DL E E F I T Z G E R A L D M O R G A N S T E WA R T G A I L O ’ B R I E N A OA N D R E W B U T L E R

C O N F E R E N C E W E L C O M E P A R T Y

S U N D AY 1 4 A P R I LA U S T R A L I A N I N F A N T R Y M U S E U M

5.00pm – 7.30pmDress: Smart casual

Buses depart Crowne Plaza at 4.30pm

Sponsored by Future Foods Lion Beers & De Bortoli Wines

P A R T N E R S ’ T O U RCHE E S E , CH A MPAGNE & CHOC OL AT E S T OUR

M O N D AY 1 5 A P R I L

10.00am - 2.30pm

DE BOR T OLI WINE E X PERIENCE

T UE S DAY 16 A PR IL5.00pm – 6.30pm

Conference Foyer areaDress: Smart casual

Wines provided by De Bortoli Wines Sponsored by Paynter Dixon

C ONFER ENCE DINNER

T UE S DAY 16 A PRIL6.30pm – 10.30pm

Crowne Plaza Resort BallroomDress: Smart casual

P R I N C I P A L C O N F E R E N C E P A R T N E R

P R O U D LY S P O N S O R E D B Y

P R I N C I P A L C O N F E R E N C E P A R T N E R

M E M B E R S / C O R P O R AT E PA R T N E R S $ 9 5 0 | C AT E G O R Y 3 & 4 M E M B E R S $ 4 7 5 | N O N - M E M B E R S $ 1 2 5 0 R E G I S T E R O N L IN E AT W W W. R S L S E R V I C E S C L U B S . C O M . A U

Engaging Community

All bookings must be completed online through www.rslservicesclubs.com.au by 7th April 2019CONFERENCE COORDINATORS - JODIE TIPPING & KATRINA HAMMOND

P 02 9341 8011 E katrina@totaltravelmanagement.com.au & jodie@totaltravelmanagement.com.au ABN 9460 1208 075

FLIGHTSJodie Tipping and Katrina Hammond can assist delegates with flights and airport transfers from Qld, Victoria, Tasmania or regional NSW. Crowne Plaza Resort is 45 minutes’ drive from Newcastle Airport where Jetstar travels; the Resort is 2 ½ hours’ drive from Sydney Airport.TRANSFERS from the airport can be arranged, if you have not booked your flights through TTM, please email either Jodie or Katrina advising of date and flight number.

ACCOMMODATIONCROWNE PLAZA HUNTER VALLEYKing Deluxe Hotel Single room – $220 per night including breakfast for 1King Deluxe Hotel Double / Twin Share room – $245 per night including breakfast for 2King Villa Single – $220 per night including breakfast for 1King Villa Double / Twin Share – $245 per night including breakfast for 2One Bedroom Villa Single with Kitchen $230 per night including breakfast for 1One Bedroom Villa Double / Twin Share with Kitchen $255 per night including breakfast for 2Two Bedroom Villa Twin share with Kitchen and 2 bathrooms $430 per night including breakfast for 2

PARTNERS PACKAGE $420Includes the following:Welcome Party – Sunday eveningPartners Tour – Monday – “Cheese, Champagne and Chocolate tour”.Lunch – TuesdayWine Tasting – Tuesday evening - Come taste some of the great De Bortoli Wines from four different growing regions in Australia and learn more about the secrets of great wines from the expertsConference Dinner – Tuesday evening following the Wine Tasting

CANCELLATION POLICYThe organiser reserves the right to change the conference program or costs for unforeseen circumstances. Cancellations after 11th March 2019 will incur a 100% charge for accommodation and Conference Registration.

Visit the Association website for more details www.rslservicesclubs.com.au

NEW IN 2019TTM are introducing an APP

for the conference!