Crowdsourcing with Social Contests

SEARCH MARKETING WORKSHOPCrowdsourcing with Social Contests

November 13, 2015

Search Marketing Workshop | ©2015 re:group, inc. | 11.13.2015

2

TAYLOR HULYK@taylorhulyk @regroupinc


3


4

branding & positioning

search engine marketing

newspaper

blogs

television

word of mouth

research & strategy

eventsradio

websites

social media

communities

merchandising

search engine optimization

standards

experimental

email marketing

outdoor

collaterallocal search guerrilla

video

online banners & retargeting

direct mail

pos and on-packagenaming & identity

mobile marketing


5 SOCIAL CONTESTS


6“America’s Favorite Neighborhood Pet Store”


7

THE PROBLEM


8

?


THE SOLUTION

9


BE OUR NEIGHBOR

10


PET SHAMING

11


CAT CRAZY!

12


13

THE RESULTSWith these three initiatives alone, we collected over 11,000 neighbor photos to support ongoing social content creation efforts.

Also led to: • Acquisition of almost 9,000 opt-in email addresses

• Social community growth • Brand awareness • A focus on “neighborhood,” the brand position

• Emphasis on the emotional connection between neighbor and pet—making them the foundation of the brand


14

BUT BEWARE!We have learned several lessons along the way…• Choose the right social app vendor. • Make sure you have a developer that has the flexibility to overwrite template code to make it work for your business.

• Negotiate technical troubleshooting with vendor prior to contest launch.

• Make sure creative is clear and engaging.

• Run rules past legal counsel. • Keep record of both the technological and operational challenges of each contest.

• is not? • What would you like to do differently? • How can we help?


15

LET’S TALKASK ME ANYTHING, I’LL BE GLAD TO ANSWER.

Find us on the web

Presenting from today

Thank You!


TAYLOR HULYKPhone: 734.327.6622

Email: [email protected] Twitter: @taylorhulyk

Crowdsourcing with Social Contests

Social Media

Transcript of Crowdsourcing with Social Contests