Crowdsourcing vs expertsourcing
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let the market work for you Crowdsourcing vs Expertsourcing Data Driven Decisions By Experts Niel Robertson, CEO, Trada [email protected] , @nielr1
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Transcript of Crowdsourcing vs expertsourcing
let the market work for you
Crowdsourcing vs Expertsourcing
Data Driven Decisions By Experts
Niel Robertson, CEO, Trada [email protected], @nielr1
copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
We All Know What Crowdsourcing Is
copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
But What is Expertsourcing?
copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
The Nature of Expert Problems
• Requires specialization in a field (the amateur can’t add much value here)
• Requires data and analysis • Intuition from past experience can lead to
better results • Multiple experiences (perspectives) can be
powerful • Multiple approaches can be powerful
copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
Case Example - uTest
copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
Case Example - Trada
copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
What Makes an Expert?
• They use data Experts are trained to make decisions with data
• They use tools Experts know how to become efficient
copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
Process-Centric
• Expertsourced crowds are process-centric work environments
• Data-driven decisions are iterative
copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
Pay for Performance Expertise
• The benefit of Expertsourcing is paying for expertise by the drink
• Pay per bug, test case, etc.
• Pay per click, conversion
copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
Curation: Ratings and Profiles
copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
Getting the Most From Your Experts
• You need to give them context – Communicate with them – Define goals quantitatively
• You need to give them feedback – Give them information/data – Help the crowd learn from each other
• You need to give them love – Treat them as co-workers, not as task masters – Care about their success/their success is your
success
copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
Find out More
crowdsortium.org, @crowdsortium Niel Robertson President and CEO, 303-‐588-‐8543. Email me at [email protected] @nielr1 www.trada.com
