Crowdsourcing the poor cousin of co-creation
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Transcript of Crowdsourcing the poor cousin of co-creation
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crowd-sourcingthe poor cousin of co-creation
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the founders (& owners)
chris wardmanaging partner
client service
simon darwell-taylorcreative partner
amanda phillipsmanaging partner
strategy
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what do we do?
we are a behaviouralchange agency
who delivermarketing commuications
programmes throughon and off line
channelsb2b and b2c
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a single principle
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don’t impose, listen
The traditionalplanning
methodology orreverse hypothesis
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empowered consumers
stories of a reater resonance, onesthat connect more powerfully withthe consumer, creating moreeffective communications
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at the heart of the agency
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an abundance nation
consumers
technologists
sectorexperts
behaviourists
creativethinkers
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what makes the publicwant to co-create?
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hard-wired for co-operation
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epistemic motivation
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but socially motivated not skills-led
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our values constrain our creativity
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authentic creativity?
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beware the dangers of crowd-sourcing
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epistemic
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co-create for ideas, craft the insight
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thank you