Explore Talks on "Open Innovation & Crowdsourcing": crowd-driven organizations
Crowdsourcing - IPU user driven innovation day
-
Upload
tom-howard -
Category
Business
-
view
670 -
download
1
Transcript of Crowdsourcing - IPU user driven innovation day
Crowdsoucing & Lead usersIPU - Brugerinddragelse i produktudvikling
Thomas J. [email protected]
Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:
“Original material by Thomas J. Howard, The Technical University of Denmark”
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark2
What is Crowdsourcing?
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark3
Innovation
Divergent/
Problem Solving
Convergent / Solution Evaluation
Push & Pull
Social Challenges
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark4
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark5
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark6
But crowdsourcing is more than just a design
competition
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark7
Types of Crowdsourcing
Crowd Funding (22% of sites)
Crowd Labour (8% of sites)
Crowd Innovation (10% of sites)
Distributed Knowledge (37% of sites)
Crowd Creativity (14% of sites)(Aesthetics & Branding)
Tools (9% of sites)
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark8
Crowdfunding
Tech Art
Social
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark9
Funding
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark10
Funding
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark11
Crowdsourcing
How would we use it?
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark12
Funding
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark13
Labour
• Debugging• Advertising and testimonials• Proofreading• Web-design• Graphic enhancement• Website testing• Surveys• Data entry
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark14
telegraph.co.ukhttp://www.businessinsider.com
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark15
Aesthetics & Branding
• Fashion
• Sounds
• Artwork
• Logos
• Graphic Design
• Photography and Images
Competition Driven
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark16
Aesthetics & Branding
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark17
Innovation
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark18
Innovation
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark19
Innovation
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark20
Anything left for us to do?
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark21
But crowd innovation can be much, much more that simply substituting your work with the crowd...
...we need to consider how to build the crowd into our
products
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark22
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark23
www.opendesignconsulting.org
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark24
Challenge
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark25
Lets either:1. Go through your project portfolio to
find benched projects with some promise, or,
2. Run an internal idea competition, or,3. Start an external competition,
Give us 10.000dkk to play with, 1 member of staff 1 day/week...
... Lets see what we and the crowd can do!
27.06.2012Original material by Thomas J. Howard, The Technical University of Denmark26
Thomas J. Howard, Associate Professor, PhDTechnical University of Denmark (DTU), Department of Mechanical EngineeringSection for Engineering Design and Product DevelopmentBuilding 426, Produktionstorvet, 2800 Lyngby, Denmark
Telephone (+45) 4525 4741 Homepage www.thomasjhoward.com
Email [email protected] Skype thomas-james-howard
Thank you!Questions ?