by Beth Lussenhop (@bethlussenhop) and Madison Wright (@mb_wright)

#CrowdsourceSM4Listen to the crowd

This is crowdsourcing in its most basic form!

#CrowdsourceSM4

#CrowdsourceSM4

#CrowdsourceSM4

This is crowdsourcing in its most basic form!

#CrowdsourceSM4

crowd·sourc·ing

#CrowdsourceSM4

Deanna stephens

• New Media Associate at the US Federal Communications Commission (@FCC)

• “Online public engagement tool”

#CrowdsourceSM4

• External Communications Manager at McDonald’s

• “Leveraging social interactions to a company’s advantage”

• “Benefiting from what other people share”

• @Lainey_McD

#CrowdsourceSM4

Lainey garcia

Origin of Crowdsourcing

•

#CrowdsourceSM4

Crowdsourcing daily

• Malaysia Airlines Flight 370• Tomnod users are provided with a randomly chosen map from the

search area and are told to drop a pin if they see signs of airplane wreckage, life rafts, oil slicks or anything that looks “suspicious”.

#CrowdsourceSM4

Crowdsourcing daily

• Play to Cure: Genes in Space• World’s first mobile game that uses the collective force of

players to analyze real genetic data and help beat cancer

#CrowdsourceSM4

Collective intelligence

• Groups contain more knowledge than individuals

• FCC Speed Test• Crowdsourcing comes

full circle• Not representative

#CrowdsourceSM4

Crowd creation

• Crowd possesses creative energy

• McDonald’s + Tongal• Make menu launches

relevant• Leverage videos to tell

brand trust stories• More inclined to listen

to your friends#CrowdsourceSM4

lego

• Lego utilizes Cuusoo which is a website which allows users to submit ideas for Lego products to be turned into potential sets available commercially

#CrowdsourceSM4

#CrowdsourceSM4

Dorito’s

• Crash the Super Bowl• Crowdsourced commercials from

YouTube viewers• Annual competition

• 2014 WINNER! Time Machine ad• $1 Million winner• Only cost $200 to make

#CrowdsourceSM4

CROWD VOTING

• Uses the crowds judgement to utilize vast quantities of info

• American Idol• Dancing With the

Stars• So You Think You

Can Dance#CrowdsourceSM4

CROWD funding

• Allowing large groups of people to replace banks as a source of funds• Kickstartr• Crowd Tilt

#CrowdsourceSM4

1st project to have the blessing of a major motion studio

Nearly Tripled the Asking price of $2 Million

Crowdsourcing 411

• Pick the right model

• Pick the right crowd

• Offer the right incentive

• Crowdsourcing isn’t a replacement for paid employees

• An enthusiastic crowd requires direction

#CrowdsourceSM4

411 continued

• Keep it simple and break it down

• Remember Sturgeon’s Law

• Remember the 10%

• The community is always right

• Ask not what the crowd can do for you but what you can do for the crowd

#CrowdsourceSM4

Legal Concerns

• Government• PII: Personally Identifiable Information

• PPA: Paperwork Production Act

• Brands• Internal Legal Teams

• Crowdfunding #CrowdsourceSM4

future

• Keep expanding• Second nature to

any organization (government/nonprofit/company)• Become expectation

of every company

Questions?

#CrowdsourceSM4

Thank you!