Crowdology Consumer Panelv2

CONSUMER & BUSINESS

PANEL

Crowdology™ is a registered trademark of Redshift Research Ltd.Commotion House, Morley Road, Tonbridge, Kent TN9 1RA

October 2011

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Quick Facts AboutCrowdology

Fun and Quick surveys,designed to keep panellists engaged

Deep profiling of panel members de-mographics, household data, brandand product ownership. Currentlymore than 120 data points

Unbeatable value andtransparent pricing

Fast turnaround - withinthree days

Full project management and analysisservices through full service agency,Redshift Research Ltd

Panel Quality Managementto ensure reliable surveysComplies with ESOMARguidelines

UK

CONSUMER

PANEL

WHY USE OUR PANEL?


Crowdology™ is an online panel owned and operated by RedshiftResearch. The panel has over 120 data points allowing us to deepprofile consumers across demographics, income, household,product ownership, brand ownership and preferences. In additionwe profile occupation, industry and professional experience dataessential for conducting business to business surveys.

PANEL

BOOK

SUMMARY

The Crowdology™panel is balanced acrossregional, age and gender demographic factors, andis nationally representative of the UK population. Forfurther, more in-depth, data please contact us andwe will be happy to provide you with any furtherinformation, or run a feasibility test against yoursurvey requirements.


Female Male Total

16-22 10% 7% 17%

23-35 23% 12% 35%

36-55 21% 13% 34%

56-80 8% 7% 15%

TOTAL 60% 40% 100%

BY AGE ANDGENDER

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% Panel % UK

16-22 17% 15%

23-35 35% 21%

36-55 34% 35%

56-80 15% 29%

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SUMMARY BY AGE AND

GENDER

% Panel % UK

Male 39% 49%

Female 61% 51%


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SUMMARY REGIONAL

BREAKDOWN

Region % Panel % UK

North East 14% 12%

North West 10% 11%

Midlands 17% 17%

East ofEngland

10% 9%

London 10% 13%

South East 17% 14%

South West 9% 8%

Wales 5% 5%

Scotland 8% 8%

NorthernIreland

1% 3%


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SUMMARY EUROPE

Country Panel Size Country Panel Size

Austria 79,436 Norway 53,244

Belgium 14,198 Poland 82,004

CzechRepublic

58,632 Portugal 72,957

Denmark 123,859 Romania 21,462

Estonia 9,216 Russia 1,082,105

Finland 107,755 Slovakia 4,937

France 289,033 Slovenia 6,070

Germany 309,419 Spain 161,232

Greece 18,373 Sweden 464,315

Ireland 10,360 Switzerland 49,850

Italy 48,777 Turkey 100,437

Latvia 3,751 UK 436,066

Lithuania 3,908 Ukraine 130,094

Netherlands 82,892 TOTAL 3,824,382


* Panel counts of Crowdology and Panel Partners

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SUMMARY NORTH & SOUTH

AMERICA



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Canada 183,718 Brazil 93,150

Puerto Rico 3,025 Chile 42,120

Mexico 83,107 Colombia 45,164

Guatemala 2,718 Peru 12,309

USA 1,606,993 Venezuela 17,203

Argentina 89,143 TOTAL 2,178,650

PANEL

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SUMMARY

ASIA PACIFIC &AFRICA




Australia 28,050 South Africa 33,577

China 108,074 TOTAL 601,011

India 179,062

Japan 218,291

Kazakhstan 1,980

Philippines 31,977

Gender� Male� Female

Gross Annual Income� £0 - 10,000� £10,000 - 25,000� £50,000 - 75,000� More than £75,000

Education Level� Compulsory school� Upper Secondary school� University

Field of Expertise� Administration� Personnel� Finance� Marketing� IT� Production

� Management� Medical� Legal/Law� Engineering� Creative/design� Entertainment� Customer service

PANEL

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PROFILE BASIC

REGISTRATIONDATA

Industry Sector� Agriculture/fishing� Military� Banking/Finance/Insurance� Computing/IT� Communication/Information� Construction� Education� Engineering� Government/municipal� Healthcare/medical

� Legal/law� Manufacturing� Marketing/sales� Media/advertising� Pharmaceutical� Retail/wholesale trade� Social services� Security� Telecom� Transport/logistics� Tourism/hotel/catering


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DETAILED

PANEL

PROFILE DEEP

PROFILINGDATA


Household Data� No. Children and Y.O.B� Gender of children� Marital status� Social class� Ethnicity� Size of household� Personal and household

income� Town, village or city location� Accommodation type� Pets

Occupation &b2b� Working status� Expertise� Job title� Industry sector� Decision makers� Position if in IT, Finance or

Medical Profession� No. Employees� Turnover� Car fleets� Mobile phone network

Car Ownership� Drivers� Access to a car� Decision maker for cars� Car ownership� Type of car� Car make� Year car purchased� Likely date to replace car� New/second hand car� Motor cycle ownership

Personal� Internet usage� Hobbies and interests� TV viewing and region� Magazines read� Music� Cinema viewing� Films watched� Downloading movies� Dvds purchased� Sports

Please contact us for any specific profiling queries. Crowdology™continuesto add key profiling questions, and can undertake incidence measurementson request.

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DETAILED

PANEL

PROFILE DEEP

PROFILINGDATA

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Shopping� Primary grocery shopper� Retail shops used� Beverages consumed� Alcohol units consumed� Dining out� Fast food outlets used� Tobacco consumption

Savings and Investments� Networth (assets)� Participation in stock trading� Savings and Investments held� Property ownership� Landlords� Who bank with� Financial products held� Type of mortgage

Travel� Travel by aeroplane� Business/leisure travel� Types of holiday� Regions travelled in the last

12 months� Airlines used� Most frequent airlines� Hotel chains used� Do you take the train?� Which train operator used

Health/medical� Smokers� Use of contact lenses and

glasses� Hearing Aid users� Diagnosed illnesses� Exercise taken


DETAILED

PANEL

PROFILE DEEP

PROFILINGDATA

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Phones andSmartphones� Mobile phone brand� Smartphone brand� Smartphone usage (business or per-

sonal)� Phone operating system� Mobile phone features used� Mobile phone plans� Landline phones� Mobile phone operator (business)

Technology� Use of online banking� Online activity� Engagement with social media� Social media “channels”� Time spent on social media� Early adopters of new technology� Primary decision maker for electronic

products� Ownership of electronic products� Type of internet access

Gaming� Gaming platform used� Hours per week gaming� Online gambling� Types of computer game

played� Devices used to play games� Number of games bought

per month� Virtual gaming


QUALITY

CONTROL

GUIDELINES

A DESCRIPTIONOF PANEL QUALITYCONTROLS

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PANEL RECRUITMENT

Panel members arerecruited via:

� Banner ads� Email and database� Marketing� Telemarketing� Social Networking Sites� Referrals

Registration is “double opt -in”.Panel members must be 18 andover, and be resident in the UK.

Crowdology™ operates onlineresearch communities in theUK. They are managed andcontrolled using proprietarycontrol principles. It adheresto Data Protection Act 1998and personal privacylegislation. Redshift Researchis a MRS Company Partner.


PANEL MANAGEMENT

Crowdology™ researchcommunities are usedsolely for market researchpurposes. They are not used formarketing purposes.

All members are required toupdate their personalprofiles, and encouraged to doso through regularcommunications andNewsletters.

Member satisfaction surveys areundertaken to better understandand engage with members.

Our surveys, or surveysundertaken by third parties arechecked to ensure minimumstandards of best practice inrespect of questionnaire design(e.g. Grid questions, length, etc).

Quarantine settings ensure mem-bers are not over surveyed, andreduces the risk of professionalrespondents. Sampling includeslow, medium and highresponders.

REGISTRATION CHECKS

Crowdology™ remove invalidemails addresses, and duplicateregistrations. All panellists are re-quired to have a UK bankaccount. Post registration checksinclude cleaning non participants,trap surveys and removingfraudulent respondents in surveys.

FRAUDULENT RESPONDENTSCHECKS

Rigorous and regular checks aremade to identify fraudulentRespondents and remove themfrom the panel. The followingactions are taken:

Trap surveys are an internalsurvey designed to identifyfraudulent respondents.Questions are framed to uncoverfraudulent responses, based on apoint system. Members whoscore a red flag based on theirerror points are removed fromthe panel.

Minimum checks for routinesurveys are undertaken tomonitor and remove respondentsfrom surveys for inappropriateanswers. E.g. Speeders (for com-pleting surveys too quickly) andstraight-liners (for selecting thesame answers in a row for gridquestions). Past offences aretaken into consideration todetermine eligibility.

SURVEY GOOD PRACTICE

Panel quality is linked to goodmanagement of the panel to en-sure members are fairly reward-ed, complete an acceptablenumber of surveys, and screenouts are kept to a minimum.Crowdology™ also ensure goodpractice in the use of engagingand efficient questionnaires (e.g.Restrict use of complex gridquestions, overly long surveysand use animation).

PRIVACY POLICY

Panel members’ personal infor-mation is managed in compli-ance with the Data Protection Act1998 and personal privacy legis-lation. Registered panel personalinformation is not disclosed tothird parties.

Contact UsNeil CaryDirectorRedshift [email protected]: 01732 356313www.redshiftresearch.co.uk


Crowdology Consumer Panelv2

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Transcript of Crowdology Consumer Panelv2