A demo of an initial prototype of project idea Mustafa Yuksel & Gokce B. Laleci, SRDC.
CrossMark Prototype Demo 2010 Annual Meeting
Transcript of CrossMark Prototype Demo 2010 Annual Meeting
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Business Development & Marketing
Carol Anne Meyer
CrossMarkCrossRef Annual Member Meeting
16 November 2010
Thursday, December 2, 2010
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Agenda
• What is CrossMark?
• How Does it Look? A Demo
• What Does it Cost?
• How Does it Work?
• What’s the Schedule?
• What do Publishers Have to Do?
•Thursday, December 2, 2010
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How Does a Researcher Know What to Trust?
• Author name
• Affiliation
• How many times something has been cited
• On a reputable web site (publisher or journal brand)
• Ratings, Comments
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How Does a Researcher Know if an Article is Up to Date?
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How Does a Researcher Know if an Article is Up to Date?
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Publisher Concerns
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Publisher Concerns
• Readers might choose unmaintained copies of articles
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Publisher Concerns
• Readers might choose unmaintained copies of articles
• Negative impact on subscription revenue
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Publisher Concerns
• Readers might choose unmaintained copies of articles
• Negative impact on subscription revenue
• Negative impact on usage statistics
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Publisher Concerns
• Readers might choose unmaintained copies of articles
• Negative impact on subscription revenue
• Negative impact on usage statistics
• Readers will not benefit from functionality on the publisher’s site
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Publisher Concerns
• Readers might choose unmaintained copies of articles
• Negative impact on subscription revenue
• Negative impact on usage statistics
• Readers will not benefit from functionality on the publisher’s site
• Readers might cite “incorrect” versions instead of the maintained Version of Record
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Specific Correction Problems Mentioned
• Interlibrary loan
• Downloaded PDFs
• Printed articles.
The lack of awareness of corrections or updates could be particularly problematic in medicine and related fields.
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“The Web is by nature an interactive environment, yet online journals are mostly static, befitting their traditional role as a never-changing scholarly record.”
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erratumcorrigendum
updatesenhancementswithdrawalsretractions
new editionsThursday, December 2, 2010
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Version of RecordEnhanced VoRCorrected VoR
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What is CrossMark?
• A logo that identifies a publisher certified version of record
• Clicking the logo tells you
• If the copy is publisher-maintained and whether there have been any corrections
• Where the publisher-maintained version is
• Other metadata the publisher chooses to include
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click for updates
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We are working to make the boxes easier to read at a glance
and to refine the language.
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What Does it Cost?
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What Does it Cost?
Current content: 20¢
Backfile content: 2¢
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What Does it Cost?
Current content: 20¢
Backfile content: 2¢
Current Content: published in the past two years.
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• Participation is optional
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• Participation is optional
• Participants maintain their content
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• Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata up to date!
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• Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata up to date!
• Participants adhere to logo display guidelines
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• Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata up to date!
• Participants adhere to logo display guidelines
• Participants link (via DOI) to explanatory “policy” page
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• Participation is optional
• Participants maintain their content
• Participants agree to keep CrossMark metadata up to date!
• Participants adhere to logo display guidelines
• Participants link (via DOI) to explanatory “policy” page
• Anything with a CrossRef DOI can have a CrossMark
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What do Publishers Have to do?
• Deposit CrossMark metadata
• Can be with, or after CrossRef DOI deposit
• Update CrossMark metadata
• Display CrossMark logo on HTML publication pages (there’s a widget for that)
• Add CrossMark metadata to PDFs.
• Add linked CrossMark logo to PDFs.
can help
• Decide on and collect optional metadata
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• A few publishers will pilot CrossMark starting in December.
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• A few publishers will pilot CrossMark starting in December.• Launch scheduled for next April.
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Any Questions?
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