CROSS-PLATFORM ACCESS TO THE INDUSTRY’S BUYING POWER€¦ · Intelligent Content Marketing. We...
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recycling today ® CROSS-PLATFORM ACCESS TO THE INDUSTRY’S BUYING POWER 2019 MEDIA KIT
Transcript of CROSS-PLATFORM ACCESS TO THE INDUSTRY’S BUYING POWER€¦ · Intelligent Content Marketing. We...
recyclingtoday®
CROSS-PLATFORM ACCESS TO THE INDUSTRY’S BUYING POWER
2019 MEDIA KIT
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RECYCLING TODAY WEEKLY E-NEWS
14,593 subscribers | 30.7% open rate
ONLINE193,942 average page views
60,803 average monthly users
PRINT & DIGITAL 16,411 circulation reach
Source: June 2018 BPA Brand Report, 3A
MULTI-PLATFORM COMMUNICATIONS
FOCUS
Recycling Today consistently delivers high-value content that
decision-makers rely on to run their businesses.
COMMITMENT
Our total commitment to in-depth print coverage coupled with news and analysis online provides
unmatched market reach.
COMPREHENSIVE PROGRAMS
Our multi-platform mix of print, digital, social media, video, events and custom content drives a measurable return
on your investment.
CONNECT WITH DECISION-MAKERS ACROSS THE INDUSTRY: PARTNER WITH RECYCLING TODAY.
WHAT CAN YOU EXPECT WHEN YOU PARTNER WITH THE
LEADING INTEGRATED
MEDIA PROVIDER IN THE SCRAP
AND RECYCLING MARKETPLACE?
MOBILE25.5% of website traffic
comes from mobile
2019 MEDIA KIT | 3
THE INDUSTRY’S LARGEST REACHRecycling Today delivers the largest circulation reach, the most current records and the largest number of personal-direct-request recipients. Decision-makers who personally request a magazine are more engaged readers. And our meticulous attention to maintaining an up-to-date file ensures we reach current decision-makers.
Advertising is all about reaching decision-makers. Recycling Today simply reaches more!
OVERALL CIRCULATION SIZE16,411
14,369
8,496
Resource Recycling
Recycling Today
Scrap
Recycling Today Resource Recycling Scrap
1
2
3
14,947
11,501
1,787
1,081
5,994
2,440
62
1,464
0
FILE AGE (IN YEARS)
RECORD SOURCE:
RECYCLING TODAY
15,272PERSONAL DIRECT
REQUEST
1,139DIRECTORY SOURCED
`
RESOURCERECYCLING
10,476PERSONAL DIRECT
REQUEST
3,015ASSOCIATION ROSTERS
231
DIRECTORY SOURCE
376OTHER SOURCES
SCRAP
267PERSONAL DIRECT
REQUEST
22REQUEST FROM
RECIPIENT’S COMPANY
5,907MEMBERSHIP BENEFIT
2,300 OTHER SOURCESSource: June 2018 BPA Brand Report, 3A
AUDIENCE-BASED MARKETINGUse our tailored-content products to focus your marketing campaign to a targeted audience for
ultimate cost-efficiency. Each of our supplements is circulated with the magazine and enjoys significant distribution at industry events throughout the year.
SCRAP METALS SUPPLEMENT
JANUARYWe take a comprehensive
look at the ferrous and nonferrous scrap markets. In-depth features provide
a powerful advertising environment for equipment suppliers, brokers, traders
and sourcing groups.
’17SECURE DESTRUCTION SUPPLEMENT
PLASTICS RECYCLINGM A C H I N E R Y , P R O C E S S I N G A N D T H E B U S I N E S S O F R E C Y C L I N G
OUTREACHUrbanAs a division of Canada Fibers – Urban Resource Group, Urban Polymers, Toronto, provides a local home for recovered postconsumer plastics.
s p r i n g 2 0 1 8
recyclingtoday®
A SUPPLEMENT TO
SECURE DESTRUCTION SUPPLEMENT
SEPTEMBERProduct and document destruction are lucrative
services provided by recyclers and specialized destruction firms. This is an unmatched
advertising opportunity for those servicing and supplying the sector.
PAPER RECYCLING
SUPPLEMENT DECEMBER
From bulk grades to high grades, we cover
them all. It’s an excellent advertising opportunity
for suppliers to the market and for groups sourcing material from
the industry.
PLASTICS RECYCLING MAGAZINE*
FEBRUARY, JUNE, OCTOBERDistributed to Recycling Today
and Plastics Machinery Magazine readers and the NPE database,
this supplement provides blanket coverage of the recycling and
plastics manufacturing markets—the entire supply chain—for
unmatched reach, unmatched value! Distribution: 67,000+
*Contact us for production deadlines and rates.
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TARGETED E-NEWSLETTERS
ISRI CONVENTION PRODUCT PREVIEWAlways popular, the product preview is distributed to Recycling Today and Recycling Today Global Report e-newsletter lists. Increase awareness of your products prior to this important annual event with this powerful medium.
RECYCLING TODAYDISTRIBUTION:
14,593OPEN RATE: 30.7%
Weekly
AUTO SHREDDINGDISTRIBUTION:
985OPEN RATE: 44.1%
Monthly
PLASTICS RECYCLING
REPORTDISTRIBUTION:
30,584OPEN RATE: 21.3%
Monthly
ELECTRONICS RECYCLING REPORTDISTRIBUTION: 11,721OPEN RATE: 27.8%
Monthly
MEXICO AND LATIN AMERICAN BUSINESS
MONITORDISTRIBUTION: 3,053OPEN RATE: 26.8%
Monthly
RECYCLING TODAY GLOBAL REPORT
DISTRIBUTION: 23,166 IN 135 NATIONS
OPEN RATE: 19.3% Twice monthly
CONVENTION PRODUCT PREVIEWThis e-newsletter is sent to Recycling Today, Construction & Demolition Recycling and Waste Today lists before the big spring events, increasing awareness of your products.
2019 MEDIA KIT | 5
EXCLUSIVE MARKETING SOLUTIONSRecycling Today holds a unique position as the leading integrated media provider in the scrap and
recycling marketplace. Use the strength of our brand along with our innovative and integrated media solutions to achieve your marketing objectives and maximum ROI.
INTELLIGENT CONTENT
MARKETING
In today’s multichannel media world, it is harder than ever to reach the right audience to tell your story.
Recycling Today is paving the way with Intelligent Content Marketing. We enable you to create a unique marketing campaign targeting our readers who have a specific interest in your area of expertise.
Using intuitive marketing automation, we can deliver your custom content or a specific ad
message to a particular audience that has shown interest in your product/service. Target messag-ing to prospects in a specific geographic region or based on the content they are reading on our website. Send triggered messages to prospects who have reacted to your ad or e-blast.
If lead nurturing or ad targeting are in your plans or are strategies you’d like to explore, talk with us. From small efforts to fully integrated campaigns, we can do it.
ASK THE EXPERTSA unique content marketing solution that positions your team as industry experts,
delivering your message in print and online.
BRAND VISIONBy combining print, e-mail, online and e-newsletter
channels, our Brand Vision positions you as a thought leader. It’s a unique and powerful package.
SPECIAL REPORTS
Our editorial team will prepare a series of special
reports for industry decision-makers. Become an exclusive sponsor of these reports to
position your company as a leader within the
recycling industry.
VIDEO REPORTS
Sponsoring our video reports allows industry
marketers to deliver their messages in
a unique way while leveraging web, social
media and e-mail marketing channels.
PROJECT SHOWCASEAn ideal marketing
opportunity for projects, the showcase provides
up to 20 slides with narrative. Deployment
on our website and e-newsletter provides deep market reach.
NEW!
SUPPLIER SPOTLIGHT
With this tool, highlight your company on our
homepage and get exposure through
our e-newsletter and social media channels.
Exclusive to one supplier each month.
IN 2019 WE ARE OFFERING THESE NEW MARKETING TOOLSSelect the tools that best deliver your marketing message to the recycling industry.
6 | 2019 MEDIA KIT
BUILD A PROGRAM AROUND YOUR GOALS
RECYCLING TODAY PROVIDES THE MOST COMPREHENSIVE MIX OF PRODUCTS DESIGNED TO DELIVER SUCCESSFUL RESULTS AND STIMULATE GROWTH FOR YOUR BUSINESS.
TARGET YOUR MARKET™Target Market Intelligence (TMI™) is a
game-changing sales and marketing tool that your company must have to succeed
in today’s highly competitive business environment. TMI is based on three key elements: dynamic software, meticulous
data management and proprietary subscriber information for our 15,000+
readers. Access to this exclusive information is available on a subscription basis.
BUYING INTENTION LEAD PROGRAM
If you can identify companies that intend to purchase the product types you offer, it gives you a competitive advantage. We deliver that market
intelligence! Our buying intention lead program provides the purchasing
intent of Recycling Today subscribers in 10 major equipment categories. Ask
our team for additional details.
OUR SISTER PUBLICATIONS
5811 Canal Road, Valley View, Ohio 44125 U.S.A.
Phone +1-216-393-0300 Fax +1-216-525-0517
RecyclingToday.com
SALES TEAM
JEN MAYADVERTISING DIRECTOR
+1 216-393-0260
MARTY SMITHACCOUNT MANAGER
+1 216-393-0279
• Custom magazines• Case studies and advertorials • E-newsletter creation and deployment• Roundtable or focus-group discussions
• Podcast and webinar series• Custom landing pages• Brochures and books• Special events
PROVIDING PROVEN MARKET ACCESS SINCE 1963
2019 MEDIA KIT | 7
WEBSITE (HOME PAGE)
LEADERBOARD728px X 90px$1,127
CUBE300px X 250px$924
SUPER CUBE300px X 600px$1,617
WEBSITE (INTERNAL PAGE)LIGHTBOX
500px X 500px $2,542
The United States Department of Commerce has reportedly raised the import duty on flat-rolled steel shipped from China into the U.S. to 522 percent.
According to an online report from BBC News, “The taxes of 522 percent specifically apply to Chinese-made cold-rolled flat steel.”
The Commerce Department also has imposed a 71 percent duty on cold-rolled steel from Japan, according to the BBC.
A fact sheet created by the Department of Commerce outlines many of its findings pertaining to imported steel considered to be subsidized or “dumped” on the U.S. market.
Commerce Department statistics published by the American Iron and Steel Institute (AISI) on its website show that China is not the leading exporter of finished steel into the U.S. In April 2016, the highest number of finished steel import permit applications came from South Korea (317,000 net tons of steel, up 14 percent from March); Turkey (178,000 tons, down 36 percent from March); Japan (138,000 tons, down 7 percent from March); Germany (89,000
CATEGORY IN-LINE
300px X 250px$1,386
E-NEWSLETTER
S P O N S O R E D F E AT U R E
Bold HeadlineHendit, te veliquiati voloratem necumet usciumque et et qui il ium rem quas et quiatuscil int hilit qui con poribus mod et veligenissum aut liam eum, qui in nosam dit recta con. oruptas ideri dolorent modicimos sitis dus ma.
Image (360x180 pixels)
LEADERBOARD728px X 90px
BANNER468px X 60px
CUBE300px X 250px
TEXT AD360px X 180px
E-Newsletters 1x ................ 12x ................24x ................52xCube Ad $1,040 ................$928 ............... $806 ...................$711Banner Ad 905 .................. 807 ....................701 ....................619Leaderboard Ad 1,165 ................1,039 .................. 903 ................... 797Text Ad 1,279 .................. 1,141 ....................991 ...................875
2019 INTERACTIVE
2019 RATES & SPECIFICATIONS
2019 PRINT
Mechanical Requirements: Saddle stitch, three columns to a page. Paper stock: machine coated, 50-lb. recycled body with 100-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7 7⁄ 8” x 10 1⁄ 2”.
Digital Files, Specifications for Print and Mailing Instructions: The preferred file format for all print advertising is high-res, press-ready .pdf, .tif, .jpg and .eps. Progressive proofs or color keys required on all 4C advertising. Ship all advertising artwork, insertion orders, contracts and copy instructions for printed ads to: Recycling Today, 5811 Canal Rd., Valley View, Ohio 44125. For more information, contact Katie Morbeto at 216-393-0282 or at [email protected].
Non-Bleed Ad Sizes .................................................Width ..............DepthFull Page .................................................................................................7” ......................... 10”2⁄3 Page .............................................................................................. 4 1⁄2” ......................... 10”1⁄2 Page Island.................................................................................. 4 1⁄2” ......................7 1⁄2”1⁄2 Page Horizontal ..............................................................................7” .....................4 7⁄8”1⁄2 Page Vertical ..............................................................................3 3⁄8” ......................... 10”1⁄3 Page Square ............................................................................... 4 1⁄2” .....................4 7⁄8”1⁄3 Page Vertical .............................................................................2 3⁄16” ......................... 10”1⁄4 Page Square ...............................................................................3 3⁄8” .....................4 7⁄8”1⁄6 Page Vertical .............................................................................2 3⁄16” .....................4 7⁄8”
Bleed Ad Sizes ..........................................................Width ..............DepthSingle-Page ...................................................................................... 8 1⁄8” ................... 10 3⁄4” Trim Area ...................................................................................7 7⁄8” ....................10 1⁄2” Live Area ..........................................................................................7” ......................... 10”Spread .................................................................................................... 16” ................... 10 3⁄4” Trim Area ................................................................................. 15 3⁄4” ....................10 1⁄2” Live Area ........................................................................................ 14” ......................... 10”On all bleed advertisements, allow 3⁄8” from any trim edge for live or type matter. Add 1⁄8” to gutter for each page on spread ads (perfect bound only). Sup-ply ruled proof showing crop line. Bleed ads are available at no extra charge.
Commissions and General Information: 15% of gross billing allowed to recognized advertising agencies on space, color, special positions and inserts. Net 20 days from date of invoice. Advertisers and advertising agencies assume liability for all content (including text, representation and illustration) of adver-tisements, printed or electronic, and also assume responsibility for any claims arising therefrom made against the Publisher. Publisher reserves the right to reject advertising he feels is not in keeping with the publication’s standards.
Advertising Rates: Frequency discounts are earned within 12 consecutive months by advertising in any combination of Recycling Today, Waste Today, Construction & Demolition Recycling, buyers’ guides and other GIE Media titles.
6x .......12x ......... 18x ...... 24x2ND COVER $4,929 ......$4,451 .........$4,017 .....$3,6283RD COVER 4,525 .......4,086 ...........3,688 ........3,3304TH COVER 5,432 .......4,905 ...........4,427 ........3,998
SINGLE PAGE SPREAD
1X 24X OR GR. 1X 24X OR GR.
STANDARD 2-COLOR, EXTRA $295 $245 $550 $425
MATCHED COLOR, EXTRA 395 325 680 555
MATCHED METALLIC COLOR 450 350 825 625
FOUR COLOR PROCESS, EXTRA 860 660 1,490 1,220
FREQUENCY DISCOUNTS 1x ........ 3x ...........6x ....... 12x ....... 18x ...... 24xFULL PAGE $4,014 .....$3,653 ........$3,324 .....$3,027 ......$2,754.....$2,5052/3 PAGE 3,372 .......3,068 ............2,792 ........2,542 ..........2,313.........2,1041/2 ISLAND 2,798 ........2,546 .............2,317 ...........2,110 ...........1,919..........1,7461/2 STANDARD 2,465 ........2,243 ............2,041 ......... 1,858 ...........1,691.........1,5381/3 PAGE 1,650 ..........1,501 ............1,366 .........1,244 ............1,132.........1,0291/4 PAGE 1,252 ..........1,140 ............1,037 ............944 .............859..............7811/6 PAGE 815 .............742 ...............675 ............. 614 .............559............508
COLOR CHARGES
COVER CHARGES
• Podcast and webinar series• Custom landing pages• Brochures and books• Special events
WALLPAPER 1,600px X 900px
Background width: 970px$3,765
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DIA
KIT
2019 January February March April May June July August September October November December
Supplement Metals Recycling Plastics Recycling Plastics Recycling Secure Destruction Plastics Recycling Paper Recycling
Equipment Focus Baling Equipment Scrap Handlers Sorting Equipment
Shredding & Granulating Equipment
Material Handling Equipment
Commodity Focus Precious Metals Copper Paper Aluminum Ferrous Stainless/
High-Temp Alloys Plastics Brass Aluminum Paper Tires Ferrous
Operations Focus
Container Management
Incoming Material Audits at Scrap Yards MRF Retrofit MRF Design Metals
IdentificationScreen Maintenance
Safety Focus Drugs in the Workplace
Recordkeeping & Accident Reporting Auto Shredding Fire & Explosion
Hazards OHSAS 18001 Certification Radiation Safety
Recurring Series
Company Profile
Municipal Recycling
Company Profile
Transportation Focus (Trucking)
Industry Leaders Q&A
MRF
International Markets
Secure Destruction
Company ProfileCompany Profile
Municipal Recycling
Company Profile
Industry Leaders Q&A
International Markets
Company Profile
MRF
Transportation Focus (Ocean Shipping)
Secure Destruction
Company Profile
Company Profile
Municipal Recycling
Industry Leaders Q&A
Company Profile
International Markets
Company Profile
MRF
Secure Destruction
Company Profile
Industry Leaders Q&A
Transportation Focus (Rail)
Additional Articles
Recovered Fiber
Consumer Profile
Electronics Design Trends
Scrap Industry Community Relations
ISRI Convention Preview
Special Report: The State of Domestic Processing
Largest Nonferrous Scrap Processors List
Aluminum Industry Capacity Report
Plastics Recycling Technology
Automotive Manufacturing Trends
Recycling Education Success Stories
WasteExpo Preview
IC&I Focus
Plastic Scrap Consumer Profile
Multifamily Recycling
Artificial Intelligence in Recycling
Scrap Trading & Hedging
Recycling Education
Red Metals Industry Report
Chemical Recycling of Plastics
Incoming Material Audits at MRFs
Shredder Application
Recycled Polypropylene Market Outlook
Temporary Staffing
Baler Application
Demo Sector Report
Nonferrous Downstream Retrofit
Aluminum Scrap Consumer Focus
Municipal Contracting
Vehicle Technology
Paper & Plastics Recycling Conference Preview
MRF List & Map
Automotive Recycling
Scales & Weighing Systems
Plastic Film Recycling
Wire Chopping List
Auto Shredder Technology
Design for Recycling
Municipal Recycling Contamination
Steel Industry Update
Stormwater Management
Paper Industry Update
Year in Review
Packaging Design Trends
Bonus Distribution
BMR International Conference
Southeast Recycling Conference & Trade Show
SWANApalooza
Sustainability in Packaging 2019
NWRA Industry Conference
ISRI 2019
NDA Convention
Carolina Recycling Association
WasteExpo
NAID Annual Conference
Re|Focus Sustainability & Recycling Summit
BIR World Recycling Conference
Northeast Resource Recovery Association Conference
Strive for Sustainability Solid Waste & Recycling Conference
CARI Convention
Summit for Recycling
ISRI Gulf Coast Chapter Meeting WasteCon
New Mexico Recycling Conference
Waste & Recycling Expo Canada
Paper & Plastics Recycling Conference
BIR Autumn Round Table Sessions
Paper & Plastics Recycling Conference Europe
ARA Convention
NERC Fall Conference
Close Date Nov. 30, 2018 Dec. 28, 2018 Feb. 1, 2019 March 1, 2019 April 1, 2019 May 1, 2019 May 31, 2019 July 1, 2019 Aug. 1, 2019 Aug. 30, 2019 Oct. 1, 2019 Nov. 1, 2019
Materials Due Dec. 7, 2018 Jan. 4, 2019 Feb. 8, 2019 March 8, 2019 April 8, 2019 May 8, 2019 June 7, 2019 July 8, 2019 Aug. 8, 2019 Sept. 6, 2019 Oct. 8, 2019 Nov. 8, 2019
Plastics Recycling Closes
Dec. 14, 2018 April 15, 2019 Aug. 19, 2019
Buyers’ Guide Closes: Jan. 8; Materials Due: Jan. 15
