innovating with the creative industry

WORKS

#2

Who dares to shake up systems

that have got stuck in a rut,

introduce radical change, and

experiment with the impossible?

The designers, inventors, artists

and their principals in this

booklet leave their own comfort

zone, force their ideas to take

a new direction, and come up

with unusual answers to today’s

questions. Crossover Works #2

presents a new selection of

results in innovative products

and services.¶

Bulletproof skin, an app that can suppress

panic, a fair smartphone. It sounds like

science fiction, but it is already here! More

and more creative minds are joining forces

with experts from other sectors. This leads

to surprising discoveries: attractive solutions

for social and economic challenges. And that

is just inspiration for more. Crossover Works!¶

CR

OS

SOV

ER W

OR

KS #2 IN

NO

VATING

WITH

THE C

REATIV

E IND

USTR

Y

CROSSOVER WORKS #2

INNOVATING WITH THE CREATIVE

INDUSTRY

innovating with the creative industry

WORKS

#2

Who dares to shake up systems

that have got stuck in a rut,

introduce radical change, and

experiment with the impossible?

The designers, inventors, artists

and their principals in this

booklet leave their own comfort

zone, force their ideas to take

a new direction, and come up

with unusual answers to today’s

questions. Crossover Works #2

presents a new selection of

results in innovative products

and services.¶

Bulletproof skin, an app that can suppress

panic, a fair smartphone. It sounds like

science fiction, but it is already here! More

and more creative minds are joining forces

with experts from other sectors. This leads

to surprising discoveries: attractive solutions

for social and economic challenges. And that

is just inspiration for more. Crossover Works!¶

CR

OS

SOV

ER W

OR

KS #2 IN

NO

VATING

WITH

THE C

REATIV

E IND

USTR

Y

FOREWORD4 Extraordinarylevereffects Jeroen van Erp

CASE 01-086 Creative Industry x Energy x Logistics: Fairphone Waag Society

8 Creative Industry x Logistics x High Tech: E-Gates Fabrique, Accenture, Vision Box, Koninklijke Marechaussee,

Schiphol & Ministry of Security and Justice

10 Creative Industry x Water x Energy: Watersquares De Urbanisten & Rotterdam Climate Initiative

12 Creative Industry x Life Sciences & Health: IntoD’mentia IJsfontein, Minase Consultancy, vumc & tu Tilburg

14 Creative Industry x Health: Temstem Reframing Studio, Parnassia Groep & tu Delft

16 Creative Industry x Logistics x Users: Dynamicboardinginformation Edenspiekermann, stby, ProRail & ns Reizigers

18 Creative Industry x Water x Energy x High Tech: EnergyIsland �flex/theinnovationlab, Energy Valley, Alliander,

Ballast, Nedam & Royal Haskonig

20 Creative Industry x Science x High Tech x Life Sciences & Health BulletproofSkin Jalila Essaïdi, Forensic Genomics Consortium Netherlands,

Utah State University, Leiden University Medical Centre & Netherlands Forensic Institute

ESSAY 0122 Empathicdesign;Captivated Chris Gruijters

ESSAY 0228 Designfiction;Designersanticipatethefuture Koert van Mensvoort

PRINCIPAL 0134 Heijmans:Buildingcompanyformswinningcombination Willemijn de Jonge

PRINCIPAL 0238 PhilipsDesign;Inventionswithaspectaculareffect Willemijn de Jonge

5

Extraordinarylevereffects

Itisdifficulttoimagine,buttherewashardlyanymentionofthecreativeindustryasasectorthreeyearsago.Luckilythathaschangedundertheinfluenceofagloballygrowingawarenessofitsstrength.ThedecisionoftheMinistryofEconomicAffairstodesignatethecreativeindustryasatopsectorconfirmsandreinforcesthatstrength.Andwehavearighttobeproudofthat.¶

Oneoftheintentionsofthetopsectorpolicyistocreatelevereffectsthroughcrossoversbetweenthedifferentsectors.Certainly,apartofthe creative industry operates autonomously. Creative minds deviseproductsorservices,varyingfrominteriorproductstofashion,andputthemonthemarket.Thisissimilartohowitworksinothersectors:ShellsellspetrolandFrieslandCampinadairyproducts.Butthevastmajorityofthecreativeindustryworksaboveallforothersectorsandnotforthefinalusers.Whilecrossoversarestillregardedasanuncon-ventionalchallengeinmanyothersectors,theyaretheruleratherthantheexceptioninthecreativeindustry.Thegovernmentoftenreferstothegoldentriangle:government–science–creativesector.Butinthismodelitismorelogicaltorefertoatetrahedron,inwhichcompaniesandsocialinstitutionsarethefourthplayerthatmakesthefigurecom-plete.¶

Crossoversareactuallysonaturalforthecreativeindustrythatweforgettoexplainandillustratethefact.HenceCrossoverWorks#2,forwhichwehavesoughtthenewbestpracticeswhichhavebeenimplemented–withextraordinaryeffect.TheFairphoneisafearlessgamechangeramongthesmartphones.Adesignerhasfoundamultifunctionalsolu-tionforfloodingincities.Andifyouhearvoicesinsideyourhead,theTemstemapp sometimes seems tobemoreeffective than relativelyexpensivetherapies.Itisstrikingtoseehowacombinationofunconven-tionalthinking,professionalknowledgeandasenseofresponsibilityplaysacrucialroleindevisingsolutionsofthiskind.Thisiswherethecreativeindustryincreasinglymanagestostandout.Andthatissome-thingtobeproudoftoo.¶

JeroenvanErpCreative Industry Topteam

Jeroen van Erp

FOREWO

RD

6

fairphone

Flyingstartforafairphone

Whowouldn’tliketohelptomaketheworldabetterplacewithouthavingtocutdownonluxury?Atleast25,000peopleweresotakenbytheideathattheyevenpaidfortheirFair-phonebeforeitwastakenintoproduction.¶

5,000orderswereneededforthefactorytostartupproduc-tion,butthereturnedouttobenolessthanfivetimesasmanyenthusiastic supporters. ‘There is apparently an enormousdemandforinnovationintheprocess’,saysFairphone’sRoosvandeWeerd.Thisbrand-newAmsterdamcompanyclaimsthatfrombeginningtoendthelifecycleofamobiletelephonecanbemadefairerandmoresustainableanditdecidedfollowadifferentcoursefromtherest.¶TheideaofmakingconsumersmoreawareoftheoftenlessattractivestorybehindtheirelectronicsoriginatedintheWaagSociety.ThedesignerandtechnicalwizardBasvanAbelen-capsulatedthatideainasmartphonethatisbetterforpeopleandtheenvironment.Therequiredcomponentsarecollectedassembled,and, ifpossible,recycledagainunderthefairestpossibleconditions.VandeWeerd:‘Theprojectisaboutreor-ganisingsystemsthathavegotstuckinarut.Itcan’tbedoneinonego.Buyersinvestinaprocessleadingtoafairerphone.Wecannowguarantee,forexample,thatthetinandtantalumcomefromCongoleseminesthathavenoconnectionwiththearmedmilitias.Thenext step is thegold.And inChinawehavefoundafactorythatitamendabletoimprovingthework-ingconditions’.¶The plastic case is recycled and the Fairphone can even berepairedthankstotheuseofcomponentsthatcanbedisman-tled.‘Wehavetoleavethosehermeticallysealedblackboxesbehind’,saysVandeWeerd.‘Thatisdesignforthedump.Itcosts no more to make something that is more sustainableandsocial.Andweinvesttheprofitinthenextstep;theFair-phonegetsfairerandfairer’.¶

www.fairphone.com

CASE01

8

e-gates

Crossingtheborderautomatically

Where there used to be an intimidating high desk behindwhichacustomsofficerlookeddownandaskedforyourpass-port, there isnowauser-friendlydiy gate. TheMinistry ofSecurityandJusticebroughtintheFabriquedesignagencytodevelopit.¶

ThenumberofvisitorstoSchipholairportisexpectedtogrowto20millionby2020.Howdoyoucopewiththatenormousflowasefficiently,safelyandpleasantlyaspossible?Howdoyouavoidlongqueues,whilethereisnospaceformoremetresorstaff ?Thereisnoalternative,saysformerprojectleaderKier-coGerritsenfromtheministry,Schipholwillhavetoautomateevenfurther.Thecustomsofficershavealreadyacceptedthechange:since2012thecheckingofpassportsisdoneautomat-icallyviae-gatesatmanypoints.‘It’snotanewidea’,saysGer-ritsen,‘butwewantedtodoitdifferentlyfromelsewhere’.¶ThatiswhytheybroughtintheFabriquedesignagency.‘Inother airports thosegates scarepeopleoff rather thanwel-comingthem.Schipholattachesgreatimportancetothewel-comingaspect.Wewantedtomakeourgatesmoreattractiveandtheirusemoreintuitivesothateveryoneunderstandsrightaway.Fabriqueareexpertsinthinkingfromtheuser’spointofview,theyknowhowtoinfluencebehaviourandtoconvertthatintoaproduct’.Anumberofconditionswerejointlyde-finedtomakethee-gatesaslow-thresholdaspossible.Screeninstructions,camerascan,passportcontrolandopeningandshuttinggatesmustproceedinasinglelogicalprocess.Andanimportantextrafactor:itmustlookgoodenoughtoenter.¶Gerritsendescribestheresult,ajointproductwithAccentureandVision-Box,as‘Anelegant,contemporarydesignthatdoesnotprovideanyredundantordistractinginformation.Butitismorethanawell-functioningbordergateway.Italsomeansachangeofmentalityfortheborderofficersfromcheckingtoprovidingaservice,andthatisinlinewiththedevelopmentthatSchipholwantstosee’.¶

www.fabrique.nl

CASE02

10

water squares

Watersquarearouses

internationalinterest

Thefirstlarge-scalewatersquarehasopenedinRotterdam.Itisdesignedtofillupduringheavyrains.Theneighbourhoodispleasedwiththisground-levelsolutionforthefloodingandithasconsiderablyenhancedthesquare.¶

Youcanskate,playfootballorjustsitdownhereandenjoythesunwhentheweatherisfine.Afteradownpourthesunkenareasareconvertedintopoolsintowhichtherainwaterfromtheneighbourhooddrains.TheBenthempleininRotterdamisthefirstlarge-scalewatersquareintheworld.Twodesignerscameupwiththeideaduringthe2005architecturebiennialanditfittedinperfectlywiththelocalauthoritywaterplan.¶Theproblem:heavydownpoursareincreasinglycommonandthedrainscannotcope.‘Thesolutionisactuallyverysimple’,saysFlorianBoerfromDeUrbanisten,whodevisedthecon-ceptandturneditintoadesigninconsultationwiththelocalauthorityandresidents.‘Youcansolvethatproblemofcapacityundergroundwithlargerdrains,butwhynotdoitatgroundlevelandturnit intosomethingpositive?Thewatersquaredoesthreethingsatthesametime:itrelievesthedrains,ithelpstokeepupthelevelofthegroundwater,anditimprovesthepublicspace’.¶Inthepastthewaterusedtorunfromtheroofsaroundthesquarethroughdrainpipesintothedrains.Nowitisleddirectlytothesquare.Therearetwoshallowpoolsthatfillupfirst.Whentheyarefull,itisconductedtothelargestpoolwherethesportsfieldislocated.Afterwardsitisusedtotopupthegroundwaterordrainedintothecanal.Thereisalotofinter-nationalinterestintheidea–afterall,climatechangeisglobal:‘CitiesinChina,Denmark,Brazilandtheushaveshownaninterest.ButwearestillbusyintheNetherlands,therewillshortlybeoneinTiel’.¶

www.rotterdamclimateinitiative.nlwww.urbanisten.nl

CASE03

Benthemplein, Rotterdam (photograph: Ossip van Duivebode)

12

into d’mentia

Lostinyourownkitchen

There’sanoteonthekitchentabletellingyouwhattodowiththeshopping…butwherehasthefridgegone?IntoD’mentialetsyoufeelwhatitisliketosufferfromdementia.Ithelpsalotofpeopletocareforarelativelonger.¶

Unfortunately,agrowingnumberofpeopleareinneedofvol-untarycare.Asweageinlargernumbers,dementiaisbecom-inganincreasingsocialproblem.Careandnursinghomesarefullandspendingcutsareaffectinghealthcare,socaringforthedementedwillincreasinglycometodependonthevolun-tarysupportofrelatives,friendsandneighbours.¶MinaseConsultancyjoinedforceswithTilburgUniversity,thevuUniversityMedicalCentreAmsterdam,anumberofseniorcareinstitutionsandtheinteractivemediaagencyIJsfonteintofindawayofalleviatingthatheavyburden.‘Itstartsbyfeel-ingforyourselfwhatitisliketobedemented’,saysRaimondReijmers,creativeprojectleaderatIJsfontein.‘Ifyoucanputyourselfinsomebodyelse’splacebetter,youcantakebettercareofhimorher,youcankeepitupfor longer,andthusenablepeopletostayintheirownhomeslonger.’¶Scientists,medicalstaff,careprofessionalsandcreativethink-ersarecooperatingintensivelyonresearchontheproblemsthatpatientandcarerencounterandonhowtogetthemacross.Thishasledtoatravellingsimulatorthatisusedtotrainvol-unteerworkersandprofessionalsinhealthcaretraininginsti-tutesandotherinstitutions.Butthistimethetablesareturned:youaretheonewhoisdemented,whilethecarerisyourvir-tualopponent.‘Itisconfrontingandilluminating’,saysReijmers.‘Feelingforyourselfhowconfusing,frustratingandlonelyitisprovestowork:inthefollow-updiscussion95percentoftheparticipantssaytheyhavegainednewinsightsandintendtotackletheproblemsdifferently’.¶

www.intodmentia.nlwww.ijsfontein.nl

CASE04

(photograph: Raimond Reijmers, IJsfontein)

14

temstem

Appkeepsvoicesundercontrol

Temstemisanappforpeoplewhohearvoicesintheirhead.AttimesofstressagameontheiPhonecanpreventalotofsuffering.Thecaresectorisenthusiastic:thefreeappseemstobeagoodalternativetoexpensivetherapeuticsessions.¶

ItstartedwithanassignmentinanIndustrialDesigncoursebyNynkeTromp,whoteachesattheDelftUniversityofTech-nology:howcanadesignerhelpsomeonetorecoverfromapsychosis?ThepsychomedicalcentreParnassiadrewinspira-tionfromtheideasofstudentsandinvitedReframingStudio,thedesignagencywhereTrompalsoworks,tojoinin.Psycho-therapists,researchers,designersandpotentialusersworkedtogetheronanapp–Temstem–forpeoplewhohearvoicesintheirhead.Atawkwardmomentstwogamesdistracttheplayerfromthedisturbingvoices.Forinstance,bytypingthesylla-blesofaseriesofwordswithonefinger:thehigherthenumberofcorrectticks,thehigherthescore.‘Theeurekamomentcamewhenwediscoveredthatthattypingisjusttherightthingtokeepyourbrainontherailswithoutbeingtoodifficult’,saysTromp.‘Itisaquestionofactivatingtheareawherelanguageisproducedinthesameway,thenthevoicesdonothaveachance’.¶Themainchallengeistofindtherightbalancebetweenaidandgame:itmustbeattractiveenoughtomakeyouwanttoplayit,butsimpleenoughifyoupanic.¶Thehigherthelevelselected,thegreaterthetherapeuticeffect.Inthemeantimetheplayerreceivespositivefeedback:Tem-stemstrengthenspreciselywhatthevoiceswanttoweaken.¶Thecrossoverbetweendesignandhealthcareprovedtobefertile.Afterasuccessfultestperiod–oneplayerevenlostthevoicescompletely–theappisnowavailablefreeofchargeforiPhoneusersandworkisgoingaheadonanAndroidvariant.¶

www.reframingstudio.comwww.parnassiagroep.nl

CASE05

15

16

dynamic boarding information

Knowwheretoboard

Theaimwastoimproveservicetorailpassengers.TheledstripthatEdenspiekermannandstbydesignedmakesiteasytoseewheretoboard.Aninterestingspin-offforProRailandDutchRail:reducedboardingtimesenablethemtorunmoretrains.¶

Everyonehasexperiencedit.Racingupstairsontotheplatform,wonderingwhetherthetrainarrivingistherightone,hurryingoverthecrowdedplatformtothenearestdoor,andfindingyourselfinthebusiestcarriageofthewholetrain.ThatisathingofthepastwiththedynamicboardinginformationofEdenspiekermannandstby.Alongledstripabovetherailsindicatesexactlywherethetrainstops,wherethedoorsarelocated,wherethefirstandsecondclasscarriagesarelocated,howfullthecarriagesare,andwhereyoucanboardwithawheelchairorbicycle.¶InitiallyProRailaskedthefirmstoinvestigatetheproblemscausedbytherenovationworkatUtrechtCentralStation,butoncetheyhadstartedthedesignersdiscoveredamoreurgentproblem:thegreatestinconveniencetopassengersisthelackofinformationontheplatformaboutthetrainthatisarriving.Theassignmentwasmodified:boardingandalightinghadtobemadesafer,fasterandmorecomfortable.Theresultingprod-uctisonlyasmallpartofthewhole,saysJoostHolthuisfromEdenspiekermann.‘AlotoftimehasgoneintothecooperationbetweenProRail,DutchRailandtherailpassenger.Theex-changeofinformationbetweenthesepartieswascrucialforthesuccessoftheproject.Forinstance,DutchRailturnedouttobealreadyworkingonapilottocountthepassengers ineachcarriageusinginfraredsensors.Wewereabletomakegooduseofthatinformation’.¶Theledstripwastriedoutforthreemonthsin2013inDenBosch.Holthuis:‘Thereactionswereverypositive.Theplatformislesschaotic,passengersaredistributedbetterinthetrain,andtheprocesshasbeenspeededup.Itwouldbefantasticifthisbecomesnormalpracticeinayearorso’.¶

www.edenspiekermann.comwww.stby.eu

CASE06

18

energy island

Storingsustainableenergyatsea

Whetheryouregarditasclutteringthehorizonornot,sus-tainableenergyisthefuture.Butitcancertainlybeabitmoreattractive,saysJeroenVerbruggefromflex/theinnovation-lab.Thisdesignagencyisworkingwiththeenergysectoronanunusualenergyisland.¶

Itisdifficulttostorewindandsolarenergy,sothecurrentissoldatrock-bottompricesduringpeaksandwehavetofallbackonfossilfuelsduringlowperiods.ThatwillsoonbeaproblemintheNetherlands,andisalreadyaseriousoneincountrieslikeGermanyandDenmark.Theenergyislandoffersasolu-tion:anoffshoreislandwithasortofmarinepitinthemiddle.Whenthewindmillsin,forexample,Germanyproducemoreenergythanrequired,itcanbestoredinthe‘pit’bypumpingwaterfromitintothesea.Whenthereisademandforenergy,thesaltwaterispumpedbackinagain.Thefallingwaterdrivesgeneratorsthatproducecurrentandconductittothemain-land.¶The idea was already developed some 30 years ago by theLievenseagencyandkema,butwasnottakenupbecausetheneedatthetimewasnotgreatenough.Flexdesignagencyandanumberofotherpartiesrecentlyrevivedtheidea. ‘Itmaynotseemobviouswhatrolethecreativesectorcanplayinaprojectofthiskind’,saysdesignerJeroenVerbrugge,‘butwehaveenrichedtheplanbylettingmoreimaginationloose.Wehavebeenabletoinspireothersandthusbroadenedthebasisofsupportfortheconcept’.¶Flexdevisedanattractiveentouragefortheisland,forwhynotcombine this innovative technology with an extraordinaryrecreationalarea?Agreenislandwithabeautifuljettywhereyoucanspendthenightinadunecottageandseehowgreenenergyisproducedandstored.‘Asortofmini-Ameland,focusedonsustainableenergy’,saysVerbrugge,whohascooperatedwithEnergyValley,BallastNedamandRoyalHaskoningonthisproject.‘Wearenowlookingseriouslyintothepossibilityofjointlyimplementingit’.¶

www.flex.nl

CASE07

19

The Energy Island is an artificial island suitable for shallow waters. It includes a ‘pit’ for energy storage, the generation of wind and solar energy, and various recreational functions. (Visualisation: FLEX/theINNOVATIONLAB)

20

bulletproof skin

Spidermanisnotfictionanymore

Spidersareingeniouswebbuildersandtheyuseauniquema-terialforthejob–strongerthansteel,moreelasticthannylon,andabetterconductorthancopper.ArtistJalilaEssäididiscov-erednewapplications.¶

ThethreadspunbythetropicalGolden-SilkOrbWeaverprovestopossessultimateproperties.Ifyouintroducethegenesofthat spider into goats, they produce synthetic silk in theirmilkfromwhichanextremelystrongmaterialcanbemade.Andthatcouldbearawmaterialforbullet-proofvests.ArtistJalilaEssäidireadascientificarticleaboutitandletherimagi-nationrunastepfurther.Ifspidersilkiswornbyalivingbody,youcanalsomakeitapartofthatbody.Withtheassistanceofscientistsandmedicalexperts shemanaged todo just that:shedevelopedapieceofbullet-proofskin.¶‘I’musedtothinkingbeyondmyownfield’,saysEssäidi,whocallsherselfahybridartist.‘Innovationtakesplacewhenyoulookatsomethingfromdifferentangles.IwantBulletproofSkintoshowthatmoreispossiblethanyourealiseandtoprovokediscussionofhowfarwearepreparedtogotofeelsafe’.Butthere are also practical medical applications: spider threadprovestobeagoodmediumonwhichtogrownewskin,forinstanceintreatingseriousburns.¶Essäidididnotstopatmakingherdiscovery.ShesetupBioArtLaboratoriesandiscuratoroftheBiobasedWunderkammer,where artists can experiment with biobased materials. Andshenowhasherowncompany:Inspidere®.‘Ihavediscoveredanewmaterialthatisbiodegradable,verystrong,andcanbeappliedinallkindsofways,notonlyinthemedicalworld,butalsoincommercialproductssuchasclothingandshoes.Iwanttolaunchmyfirstprojectin2014,butwhatitwillberemainsasecretforthetimebeing’.¶

www.jalilaessaidi.com

CASE08

Golden Orb Weaver, Nephila

22 23

ESSAY

01empathic design

Captivated

Empathicdesign:formeit’sablank,

butattimeswhenadesignerismani-

festedasyetanotherjack-of-all-trades

it’sgoodtospecifyyourjargon.Giving

itanameisonething,thenextstep

isactuallydoingit.SowhenIwanted

todesignfortheprisonservice,Imade

surethatIgotlockedupmyself.¶

Chris Gruijters

Designisirrevocablyempathic,buthowoftendowefindthatnoproperthoughthasbeengiventocertainphysicalormental things? In theeyesofanempathicdesignerthatformofnotthinkingthingsthroughistheincapacitythatcomesfromnotunderstanding.Andthatiswhereempathicdesignerstrytomakeadifferencebyallowingthemselvesanextrastepinthedesignprocesstogetclosertotheexperiencesandhabitatoftheirtargetgroup.Theaimistodesigninawaythatfeelshonestandjust,witharesultthatisappreciatedaboveallbythefinalusers.Andiftheydonotevengetthefeelingthatithasbeendesignedatall,somuchthebetter.¶

Learning to empathiseDuringmytraininginIndustrialDesignIsoonnoticedthatausertestonFridayafternoonwithafewstudentfriendswhohadbeencollectedatrandomwasnotausertest.AndjustasIwassoproudthatmyinter-activelightinstallationhungsafely,soIwasdisappointedwhenthekidssimplywalkedpastit,notintheslightestrealisingthattheywereinflu-encingit.IincreasinglycametorealisethatifIspentanextraweekortwo(orthreeorfourorfive)duringtheinitialstageofthedesignongettingtoknowandunderstandmycontext,therewouldbelittleneedtorevisemyconceptsafterwards.¶Theoryneverhelpedmeatall.ThepapersthatIfoundonempathicdesignexplainedinsomanywordsthatIhadtoempathisewithmytargetgroupandsuggestedblindfoldingyourselfifyouaredesigningfortheblind.ButthankstomysearchfortheoryIdidcomeacrossarealrolemodel:PatriciaMoore.Shewasadesignerwhodressedasanoldwomaninthe1970s,includingsomethingtogiveheracrookedback,glasseswiththicklensesandcottonwoolinherears.26yearsoldatthetime,forthreeyearsshetravelledandexperiencedwhattheworldoftheelderlyis like.Atatimewhenanoldwomanwasblamedifshecouldn’topenthedoor,Patriciapointedtothedoorwithherfinger.¶

Ultimate scenarioSoI’madesignerwholikestoplungeintounusualcontexts,oneswhichmakemewonderwhetherdesignersareinvolvedinthematall–phe-nomena thatwehumanbeingshavecreated,maintainandhaveanopinionabout,butwedon’treallyunderstandatall.¶That’showIbecameattractedtothephenomenonoftheprison.Besidesthefewpeoplewhoknowwhatitentails,NationalGeographicandDis-coverygosomewaytohelpingtheimaginationoftherest.Ofcourse,sittinginyourDutchcellandseeinga1x2meterRussiancellflashbyonyourtvscreen,forwhichyoupaythecurrentanddigitennayour-selfmakesyourPlaystationseemlikeanincredibleluxury.Ihadastereo-typeusprisoninmindmyself,inwhichtheinmatesdonothingbut

24

maybesomethingromanticaboutit,butitisaboveallsetinitsways.Relevantasadesignerheretosellpopcornandcrucialthatadirectorthendarestoorderthebiggest.¶Thedoorknobprovesthatthiscrossoverbetweendesignandprisonlifereallyworks.DuringmytimeinsideIhadalove-haterelationwiththatthing.Youcouldn’tseewhetherthedoorwaslockedornot.ItturnedouttobelockedwhenIwantedtogooutofmycellbecauseofsomenoise in thecorridor.And Iwas left stuckbehindanunlockeddoorbecauseIwassleepingwhenitwasunlocked.OrthedoorwassuddenlyopenedwhileIwasonthetoilet.¶ThesewereallirritationsthatIjustcategorisedas‘thisisapunishment’until I heard the phrase ‘fucking joint’ during my rounds with theguards.Isoonrealisedthattheguardswerejustaspissedoffathavingtoopenandcloseeverycelldoortentimesaday.Ahightechledflick-ersatafrequencythatholdsthemupratherthaninformingthemanditiseasytomakeamistakewithsomanydoorsandthingstodo.¶

Inmate, guard and designerForallthesereasonsthedoorknobIdesignedislocatedononesideofthedooronlybutcanbemovedtotheothersidebypushingit.Thismakesiteasyfortheguardstoseewhichdoorsareclosedandtoremovethedoubtsoftheinmates.Besides,itchangesthemeaningofopeningandclosing.Aguardgivestheoccupantofthecellthedoorknobanditisuptohimwhetherhemakesuseofitornot.¶Throughhavingbeenaninmate,guardanddesigner,Icanseetheemo-tionalchargeofsomethingastrivialasadoorknob.Andthankstodesignwecanunite thoseperspectives to create anenvironment inwhich

fitness,wonderingwhynobodyhasyetthoughtupawayofmakinguseoftheenergythatisgeneratedintheprocess.¶SowhenIdecidedformygraduationprojecttoapplymyapproachtodesigninthecontextofaprison,havingmyselflockedupwastheulti-matescenario.Afterputtingoutawholelotoffeelersandbrighte-mails,Iwasgivenmyfirstchancetoentertheclosedworldoftheprisonandtohavemysay.ArmedwithrolemodelPatriciaMooreandthenecessaryexamplestoshowthepotentialofmydesignapproach,Isatdownatthe tableof theVughtPenitentiary (pi)withan inspiredandcandidprisondirector.Iwasontosomething!¶Foroutofthethreeproposedlevelsofcooperation–inspiration,in-depthandultimate–youalreadystarttogrinatlevelone,aboveallwhenultimatemeansthattheyoungdesignerwhohasjustjoinedyouatthetablewantstoexperienceprisonlifeforhimselfinaspureaformaspossible,therealthing.Afterall,youdon’torderthesmallservingofpopcorninthecinema.¶

Chris Noname‘Can’twegoforin-depth’,theboss’sbosssaid.ButthesamedayIheardthat Iwouldbe lockedup for a considerable time insidebefore thequestionswouldarise.SounshavenandasfreeofpreconceptionsaspossibleIsteppedintotheadventure:thevanthattookmetothepiVughtasaninmate,asChrisNoname.Fifteendaysandmanyexperi-enceslaterIwasoutsideagainonthepavement,withmybelongingsinabin-linerandanevenlongerbeard.¶AfteraweekenjoyingCocaCola,thelockonthetoiletdoorandthecompanyofmygirlfriend,Iwentbackinside,thistimetofollowtheguardsinadifferentwing.Becauseinacontextwithsomanysharedinterestsyouhavetogettoknowthemall.Ibecameamixtureofpartinmate,partguard,and(afteraperiodofdistancing)onceagainthatmorefamiliarpartdesigner.¶Iwroteanethnographyaboutmyexperiences,gavethemtoaninmatewithathickfeltpenandaskedhimtoreaditascriticallyaspossible.I was starting to understand life inside and to form my opinion. Iwasgiventherighttohavemysay,andsinceIspeakthroughdesign-ing,IgraduatedwiththreefinishedproductswhichIknewwereright.Thatwasthereward,notthetimespentinside,whichfeltnaturaltome.¶

Fucking jointInowhadananswertothequestionIhadraisedearlierofwhetheranydesigners were involved with prisons: no. Someone who has beenworkingtherefortwentyyearsandbumpsintosomethingdecidesthatapanelisneeded,goestothehandymanandorderstwenty-four.There

Prototype first doorknob made from toilet rolls. This first model was created by Chris Gruijters in collaboration with guards and inmates.

27

everyonegetswhattheywant.Ithinkthatadesignlikethatdeservestheepithet‘empathic’.¶AndthenIwritethisessayaboutit,initiallytryingtoavoidthefirstpersonandwonderingwhetheritiswrittentoopersonallyornot.Butperhapsthatistheverypointtobemade.Trynotjusttofindoutwhatathirdpersonthinks,butdiscoverhowtoexplainitinthefirstperson.¶

Chris Gruijters(1990)graduatedwithhonoursinIndustrialDesignfromtheEindhovenUniversityofTechnologywithaprojectinwhichhepresentedwellthoughtoutdesignsforprisonlife.Bynow

heisbackinsideinhisgraduationcontext,piVught,fortheInnova-tionlabofdjiandisconsultingstaffandinmatestodevelopasuitabledesignforasharedcell.www.todesignfrom.com

Doorknob open Doorknob closed

Protoptype doorknob

28 29

design fiction

Designersanticipatethefuture

Weoftensleepwalkbehindtechnology

asitwhizzesforward.Designfiction

offersanopportunitytobebetter

preparedforwhatwillcome.Imagina-

tiveexperimentsintheborderarea

betweenartandsciencemakethe

futureconvincinglytangible.¶

Koert van Mensvoort

Doesitsometimeshappentoyou?Youwakeupinthemorningandreal-isethatsomuchnewtechnologyhasarrivedonthesceneagainthatyouseemtohavebeenlyinginacomaforthreemonths?Everybodyonthisplanetisaffectedbytechnologicalchangesinhisorherlife.Medicalbreakthroughsallowustolivelonger,biotechnologybringsusraspber-riesinwinter,thesocialmediakeepusinpermanentcontactwithour‘friends’. Technology is an enormous source of change in our lives–morethanpolitics,artorreligion.Technologykeepsgivingusnewopportunities, but also forces us to reformulate ourselves time andagain.¶

More gripDespitethefactthatwearecompletelysurrounded–encircled,somewouldsay–bytechnology,wehavefewguidelinestodeterminehownewtechnologyisintroducedinourlives.Usuallyatthemomentofitsintroductionwehaven’t thefaintest ideawhat the latest innovationwillbringusthistime.Didyouknowtwentyyearsagohowinternetwouldchangeoursociety?Didyouknowfiveyearsagohowthesmart-phonewouldcontributetoyourdigitallifestyle?Doyouknowtodaywhattheconsequencesareifcomputerspresentlybecomeverygoodatrecognising faces, so that everyone in thepublic space canbeauto-maticallyidentified?Doyouknowwhatimpactaugmentedrealityandbigdatawillreallyhaveonourlives?Let’sbehonest:weoftensleep-walkbehindourtechnology.¶Whatcanwedotogetabettergriponourtechnologicalfuture?Moreaboutthatlater,firstacomparison.SupposeIwanttobecomeapilot.IwillhavetoentertheflightsimulatorbeforeactuallyflyingajetfighteroranAirbusfullofholidaymakers.Asimulatoroffersasecureenviron-mentinwhichIcanpractisemyroleasapilot.Icanlearntotakeoff,loseheight and land. I caneven test extreme situations that Ihopenevertoexperienceinreality,suchaswhenthreeofthefourenginesfail.Icancrashwithoutbeingkilledonthespot.Theflightsimulatorhelpsmetoanticipatemyroleasapilot.AndevenonceIhavequalifiedas apilot, there is always still the air traffic control that constantlymonitorstheairplanesandguidesthemalongtherightroutes.¶

Science & fictionAndnowoursociety.Whatdowedoasasocietytoprepareourselvesforourtechnologicalfuture?Wouldn’titbeagoodideaif,likethepilotintheflightsimulator,wecouldanticipatepossiblescenariosbeforehand?Andifwecouldhavearadar,liketheairtrafficcontrol,tolocateandidentifyincomingtechnologiestoguidethemalongtherightroutes?¶Goodnews:thisisalreadyhappening,atleastinpart.Forinstance,sci-entistsaremakingallkindsofclimatemodelstoworkoutwhattheearth

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30 31

wouldlooklikeifthesealevelrosebytwometresasaresultofclimatechange.Wouldthedykesstandfirm?WouldAmsterdambeflooded?Whatwoulditcost,andhowdoesthatcomparewiththecostofraisingthedykes?Suchcalculationsarenot intended topredict the future;theyaremadetochartpossiblescenariossothatwecanmakeadjust-mentswherenecessaryandprepareourselvesforwhatwillcome.¶Besides the scientific calculations, there are the science fiction filmmakersandwriterswhoareadeptatsupplyinguswithvisionsofthefuture.ThinkofStar Trek, The Matrix, Blade RunnerorthebooksofArthurC.Clark, IsaacAsimovorBruceSterling.While scientificefforts aremainlydirectedataselectgroupofexperts,thegenreofsciencefictionreachesalargeandbroadpublic.Thisgenreisnotnecessarilybasedonfactsandrationalanalyses,however,whichsomescientistsseeasrea-sonenoughtodismissitasawhole,butthatisamistake.Allnewtech-nology,afterall,startswithanidea,dreamorvisioninahumanbrain,andtheimaginationisanimportantengineofinnovation.Examples?ThinkoftheinventionofthecommunicationssatellitebyArthurC.Clark,thedeep-seasubmarinebyJulesVernein20,000 Leagues Under the Sea,ormorerecentlythefilmMinority Report(2002)inwhichTomCruiseusesagesture-basedinterfacethathasinspiredanentiregenerationofinteractionresearchers.FilmdirectorStevenSpielberghadtheinter-face inMinority Reportdesigned insuchdetail that,althoughnotyettechnologically feasible, it demonstrated tangibly just how flowingandintuitiveitsoperationwouldbe.Thisbringsustoathirdcategoryofexplorationsofthefuturethatislocatedbetweenthescientistsandsciencefictionvisionaries:designfiction.¶

Tangible futureThegenreofdesignfictionispractisedbyspeculativeartists,designersandtechnologists.Theydesignnotforthepresent,butforapossiblefuture.Infacteachofthemisakindofinventorofthingsthatarenotyetentirelypossible.ExamplesofdesignfictionaretheBulletproofSkinofJalilaEssaïdi,theEnergyIslandofflex/theinnovationlab,HumanBirdwingsbyFlorisKaayk,andthePhonebloksbyDaveHakkens.¶Theaddedvalueofdesignfictionasagainstscientificcalculationsisthatdesignisbydefinitionmaterial,tangible,andtherebyalsocommunica-tive.Particularlyatatimeofdataoverload,inwhichagiganticquantityofknowledgeisproducedthatimmediatelydisappearsinaseaofinfor-mation,itisagreatadvantageifvisionsofthefuturecanbemadecon-vincinglytangible.Whilescientificexplorationsaremainlyexchangedwithinaselectgroupofexperts,designfictioncannotonlybringdisci-plinestogetheraroundaspecificproposal,butalsocommunicateittoalargerpublic.Thatisgood,becausethefutureaffectsusallandistooimportanttobeleftuptotheexperts.¶

Phonebloks by Dave Hakkens

32 33

Like scientific projections, speculative designs need not always bedesirable;theyfunctionascreativeradarforwhatmaylieinthefuture,goodorbad.Likedystopiansciencefiction–takeGeorgeOrwell’s1984–dystopiandesignfictioncanalsoofferusbenchmarkswewant tosteerwell clearof.Another similarity is thatdesignfiction is some-times,butbynomeansalways,backedupbytechnology.Withinsciencefictionadistinctionisdrawnbetweenhardsciencefiction,basedonextrapolationsofexistingtechnology,andsoftsciencefictioninwhichtheimaginationtakesoff.Inthisconnectionitshouldbenotedthateventhemostunrealisticsoftsciencefictioncanstillhaveaculturalvaluebecauseitenablesustoreflectonlife,theworld,andourposi-tioninit–butasart,notscience.¶

Exploring boundariesThegreateststrengthofdesignfictionisatthesametimeitsweakness:thespeculativedesignscanbesotangibleandconvincingthatsomepeoplewillthinkthatthedesignalreadyexistsandisforsale.Unlikethegenreofsciencefiction,whichremainstidilywithinthecoverofthebookortheedgeofthecinemascreen,designfictiondoesnothaveaclearplatform.Particularlyinavisualcultureofblogsandmagazines,inwhichaflashydemoisoftenmoreimportantthanaworkingprod-

uct,thiscanleadtoconfusion.Moreover,themakersofdesignfictionbynomeansalwaysadoptaclearpositionwithregardtothetechno-logicalfeasibilityoftheirplansandtheirintentionofreallyimplement-ingthedesignorjusttellingagoodstory.Today’sdesignfictionmaybetomorrow’sdesignfact,butitmayjustaseasilyturnouttobedesignfantasy.¶Inshort,asagenredesignfictionisstillinitsinfancy.Thereisnoclearplatformanditspractitionershavediversemethodsandmotives.Allthesame,ithaspotential.Itcanbringpeopleanddisciplinestogetheraroundspecific, tangiblevisionsof thefuture intheborderareabe-tweenartandscience.Suchcrossoversmaynotonlybringaboutinno-vation,butalsohelpustoavoiddystopiasandtogetabettergriponourfuture.¶

Koert van Mensvoortworksintheborderareabetweenart,technol-ogyandphilosophy.HeisfounderanddirectorofNextNatureNet-

workandapart-timeassociateoftheEindhovenUniversityofTechnology.www.nextnature.net

Still from ‘Flying like a bird’. Human Birdwings from Floris Kaayk.

34

heijmans

Buildingcompanyforms

winningcombination

‘Ilikedrawingdiagramsthatvisualise

feasibility’,saysMartinSchellekens

fromHeijmans.‘Designerssketch

aspecialexperience.Combineour

brainpowerandsomethingverygood

canresult.’¶

Ifyoustillwanttobeaplayerinamarketthatistraditionallyregardedasno longerviable,youwillhaveto innovate,saysSchellekens,BidDirectoratHeijmans.‘Thebuildingsectorusedtodistinguishitselfbyprice,butthatisnolongerwhereouraddedvaluelies.Thefocusnowisonthequalityoftheservicesweprovide’.Thatservicingischangingdrasticallyundertheinfluenceofthebuildingcrisis,governmentpoli-cyandthesector’sownambitions.Heijmansnowprofilesitselfasaninnovativecompanythatsuppliesnotonlybuildingsandroadsbutalsoideas,designsandservice.Todosothefirmexplicitlylooksforwaysofcooperatingwithotherdisciplinesandsectors.¶AnexampleisthecooperationwithdesignerDaanRoosegaarde,whoventilatedhispioneeringideasaboutluminousasphaltinpublicandwaspromptlyinvitedbyHeijmanstocomeandtalkaboutthem.Inthemeantimetheyareworkinginco-creationontheSmartHighwayoftomorrow.‘Thesekindsofexperimentalprojectsdonotimmediatelyyieldreturns,buttheyleadtonewdiscoveriesandthatmakesusdis-tinctive’,saysSchellekens.‘Asaresultthemarketseesusasinnovative;wearenolongeratraditionalbuildingcompany,butonethatknowshowtobringpartiestogethertocreatesomethingnew’.¶

New constructionWearehavingourconversationinSoesterberg,whereaconsortiumledbyHeijmansisbuildingthenewNationalMilitaryMuseum.AccordingtoSchellekens,theywouldneverhavesecuredthiscommissioniftheyhadnotsatdownatthesametableasarchitects,designers,construc-tionalandinstallationengineersandservicecompaniestodeveloptheconceptrightfromthestart.Butitgoesfurtherthanthat:theconsor-tiumhasalsosignedadbfmocontract–Design,Build,Finance,Main-tain,Operate–forthenext25years.Thisisarelativelynewformof

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contractbywhichthegovernmentplacesresponsibilityforalongtimeinthehandsofthemarketpartiesandtherebyhopestostimulatetheinnovativeforceofthemarket.¶ThecooperationwithmembersofthecreativesectorintheconsortiumisnewforHeijmans.Schellekens:‘Inthepastthegovernmentdevisedtheplanandprogrammeofrequirements,foundanarchitecttodothedrawing,andthenasub-contractortocarryoutthework.NowweareleadingandinvitedthearchitectsClaus&Kaan,landscapearchitectsh+n+sandexhibitiondesignersKossmann.dejongtohelpustofindawayofsecuringthisjob’.Thedesignerswerepresentateverymeetingwiththeclient.‘TheyheardifferentthingsfromwhatIhear.Theyaremuchmoreassociative,thinkfromtheperspectiveofthevisitor,wanttobringthecollectiontolife.Thatisn’thowItalkaboutthings,butitcertainlycontributedtowinningthetender’.¶

Intelligent optimisation‘Atfirstwedidn’twanttobetoodistractedbyfinancialconsiderations–tosimplymakethebestwithoutlimitations.Ofcourse,thattookusabove the budget. To avoid throwing away the baby with the bath-water,thenextstagewastocutexpenditureinconsultationwiththecreativeexperts,ourtechnicalexpertsandthefunders.Thatresultedindifferentchoicesfromwhatwewouldhavedoneonourown.Asub-contractorwouldhavescrappedthetowercosting700,000,butitwaskeptbecauseofitscrucialimportanceforthelinkwiththelandscape.Weweigheduptheprosandconstogetherdowntothelastmoment.Wereallyneededoneanothertobeabletooptimiseinanintelligentway.Asaresult,allofthepartiesarenowtheowneroftheresult’.¶Thedesigndelegationdoesnotconsistofarchitectsalone.Mijksenaar(routing), Bruns (exhibition building), Shosho (animation and films)and Fabrique (house style, digital media) are also involved. Integraldesignmaynotbeeasy,butitisworthwhile,Schellekensbelieves:‘I’mconvinced that thisapproachyieldsbetter results.Butofcourse therisksyoutakeinvolveotherconcernstoo’.Ifitistowork,hesays,youmustnotbeafraidtogiveotherdisciplinesroom.‘Partiesmustdaretoshowtheirvulnerabilityandbeabletodealwithuncertainties.Andafterallthefreeassociations,everyonemustbeabletoconformtotheconstraintsoftimeandbudget–atsomepointcreativemindshavetostopdesigning,whichtheyfindratherdifficult.Andyetitispreciselythedifferentcontributionsofthevariousdisciplinesthatyieldagoodresultincombinationwithoneanother.Forifwewerealltoplaythesamegame,nothingnewwouldeveremerge’.¶

National Military Museum – Theme (Visualisation: bmd)

National Military Museum – Entrance (Visualisation: bmd)

38 39

philips design

Inventionswithaspectaculareffect

Philipswelcomesdesignasanessential

successfactor.Thecompanyemploys

nolessthan500designers,butisquite

happytobringinanoutsiderifneces-

sary.‘Byintegratingdesignbetterin

yourcompanyyouarriveatinnovative

solutions’,saysPaulGardienfrom

PhilipsDesign.¶

‘Designnowplaysamuchlargerroleinthedifferentiationofproductsthaninthepast’.AsVice-PresidentofPhilipsDesign,PaulGardienisfamiliarwithbothpartiestoacommission.‘Thedisciplinehasbecomeverymatureinthelasttwenty-fiveyears.Whileintheearly1980sitwasstillmainlyaboutthinkingupashapeandcolour,bynowdesigniscapableofinfluencingtheentirebusinessstrategyofacompany’.Heand a colleague wrote an essay about this: Walking the Walk, Putting Design at the Heart of Business.ItdescribeshowPhilipsDesignwastrans-formedfromasortofexternaldesignagencytobecomeanintegralpartoftheentireorganisationthatisinvolvedineverythingthattheelectronicscompanydoes.¶

Human aspectInthepasttheelectriclampfactoryusedtolaunchnewproductsonthebasisofatechnologicalinvention,buttodaythestartingpointforinnovation is the demand of the consumer. And that is where theexpertiseofthedesignerslies,asGardienisaware:‘Designispeople-driven.Itbringsthehumanaspectintothepicture,andthatiswhatPhilipsneeds’.Withmorethan500designersin18locations,Philipshasagooddealofin-housedesigndisciplines,butitstilltriestocooperatewithexternaldesigners.‘Therearesomanyfactorsinvolvedwithanewproduct:itisnotjustanewcoffeemachine,butalsopackaging,instruc-tions,amarketingcampaign,websiteandshopconcept.Allofthathastobedesigned.Wehavealotofin-houseexpertise,butyoucan’thaveafirst-classretaildesignerorfashiondesigneronyourpermanentstaffaswell.Iftheproductcallsforit,we–veryselectively–bringinexter-nalexperts’.¶

Next stepInnovationisofvitalimportance,Gardienconfirms.Itisnotfornoth-ing that the new slogan has become Innovation and You instead ofSenseandSimplicity.Theconcernherebyemphasisesthatitwantstoservepeople’sinterestthroughinnovation.Gardiendistinguishestwoforms.‘Youhavethedesignofthenexttvormriscanner:thatmeanslookingforthenextstepinastructuredway.Butwealsoaimforinno-vationwithamuchbroaderreach.Thatismoreaboutsocio-culturaltrendsofthefuture.Wedonotthinkaboutthoseonthebasisofexist-ing Philips concepts, we invent new ones after thorough researchhasbeencarriedout’.SoyoucanfindresearchpapersonthePhilipswebsite about a new approach to urban development, the improve-mentofthelivingandlearningconditionsinChineseschools,orthesearchforsolutionsforhealthcarethatisunderheavypressureastheresultofageing.¶

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Growth marketThedirectchallengetoPhilipsisinthefieldofhealthcaretoo.‘Weareactive in threeareas: consumerelectronics, information,andhealthcare.Thethirdistheleastvisibletotheconsumer,butitiscertainlythelargestgrowthmarket.Hospitalsareincreasinglyjudgedintermsofperformance,notonlymedicallybutalsointermsofhowcustomer-friendlytheyare.Werespondtothatchallengewithcrossoverconceptsandproductsthataredevelopedinclosecooperationwithmedicalspe-cialistsandscientists’.¶Theexampleofoneof thoseconcepts thathaswon loadsofdesignprizesinthelastfewyearsisAmbientExperience,alineofproductstomakehospitalvisitslessintimidatingforthepatientswhileatthesametimecreatingamorepleasantworkatmosphereforthemedicalstaff.Gardien:‘AmbientExperienceisaboutthecompleteexperienceofthepatientinthehospital.Wehavenotjustlookedattheequipment,butwehavescrutinisedthewholecontext’.Thisresultedinaseriesofprod-ucts inwhich light, video, audio and interactivity reassurepatients,suchasanmriscannerinwhichpatientscanwrapthewholespaceinwarmcolours andchoosevisualprojectionsand soundswithwhichtheyfeelcomfortable.AndforchildrenthereistheKittenScanner,asmall replica, in which they can scan their doll while an animatedexplanationisgivenofhowitworks.¶

Great improvementThe results of Ambient Experience are spectacular: both adults andchildrenfeelmorerelaxed,withtheresultthattheyarebetteratlyingstill, there is less need to repeat the procedure, and the expensiveequipmentcanbeusedmoreefficiently.Theprojectisnotjustaboutexpensiveequipmentininspectionandoperationrooms.Ithasbeenextendedtoinclude,forexample,alightingplanforthewardsinwhichthelightisalittlemoreyellowwhentheywakeup,brighteratmidday,andagreeablydimmedatnight.Itisasimpleprinciple,butitdoeshelpthepatientstofeelbetter.‘AmbientExperienceisagoodexampleofdesign-basedinnovation’,saysGardien.‘Ifyouinnovateonthebasisoftechnologyalone,youneverarriveatthesekindsofsolutions’.¶

Ambient Experience

42 43

Amsterdam Economic Board (AEB)stimulatesinnovationandcooperationbetweengovernmentalagencies,researchinstitutesandthebusinessworldtopromotesustainableeconomicgrowthintheAmsterdammetropolitanregion.www.amsterdameconomicboard.com

Dutch Creative Councilistheindependentstrategicadvisorycouncilofandforthecreativeindustry,whichitaimstostimulateanddeveloptobecomeanationallyandinternationallyprominenttopsector.www.creativecouncil.nl

CLICKNListhenationalresearchandinnovationnetworkofandforthecreativesector.www.clicknl.nl

Federation of Dutch Creative Industries (FDCI)linkseightbranchandprofessionalorganisationsfromthecreativecommercialservices:bna, bni, bno, dga,FotografenFederatie,Modint,pibnandvea.www.dutchcreativeindustries.com

Chamber of CommerceandSyntens Innovation Centrejoinedforcesin2014tohelpentrepreneurswithasuccessfulstart,theinnovationofservicesandproducts,andtheachievementoftheirgrowthambitions.www.kvk.nl

PICNICisaninternationalplatformforinnovationandcreativitythatmatchespeople,organisationsandideastodevisesolutionsforthefuture.www.picnicnetwork.org

Cross Innovationpromotescollaborativeanduser-driveninnovationthathappensacrosssectoral,organisational,technologicalandgeographicboundaries.www.cross-innovation.eu

Creative Industries Fund NLprovidesprojectsubsidiestostrengthenqualitywithinthecreativeindustry,topromoteinnovationandcross-sectoralworking,andtoprofessionaliseentrepreneurshipbothnationallyandinternationally.www.stimuleringsfonds.nl

Waag Societyisapioneerinthefieldofdigitalmedia,aplatformforartisticresearch,andabreedinggroundforculturalandsocialinnovation.www.waag.org

Programme CouncilJeroenvanErp,Creative Industry TopteamKittyLeering,picnicMadeleinevanLennep,Association of Dutch Designers – bnoJannyRodermond,Creative Industries Fund nl

AuthorsChrisGruijtersKoertvanMensvoort

Interviews, cases & editingWillemijndeJonge

DesignPietGerardsOntwerpers(PietGerardsandMaudvanRossum)

ProductionLidewijVeenland

TranslationStudioMasonaiMonti,Rome

PublisherFederationofDutchCreativeIndustries

PrinterZwaanPrintmedia

ISBN9789082176216

Thispublicationisthesecondinaseriesabouthowdesignerscancontributetosolvingproblemsinothersectors.Thecasesincludedhavebeenselectedprimarilyforthelevereffecttheyhaveproduced.Thisinitiativeispartofabroadermovementtoconveytheimportanceofthecreativeindustryforothersectors.Besidesthisbrochure,meetingsareorganisedinwhichdesignersenterintodialoguewithproducers,principalsandresearchersfromothersectors.Alltheseactivitiesaresupportedbythepartieslistedonthenextpage.

AlldescriptionsanddataofthepublishedprojectsarebasedonthematerialsubmittedbytheparticipantstothepublicationCrossover Works.Theeditorisnotresponsibleforerrorsorincompletereportingofprojectdata.

©2014FederationDutchCreativeIndustries,Amsterdam

www.dutchcreativeindustries.com

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