Cross Cultural Understanding
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Transcript of Cross Cultural Understanding
A high impact community initiative By Stephen Manallack
Author, “Soft Skills for a Flat World” (Tata McGraw-Hill India, 2012)
Email [email protected]
TheCross-Cultural Understanding Project.
© Stephen Manallack 2012
Why you are an ideal fit for this cross-cultural project.
A global businessGreat cultural knowledgeCommunity relations expertiseMaximise a strengthGive back to communityHigh need in RegionPosition as “Thought Leader”
© Stephen Manallack 2012
The Problem and The Opportunity.
The ProblemYoung people are remarkably unaware of the
changing world and needs of globalisation
The OpportunityBecome a high-impact champion of global
readiness through cross-cultural understanding
© Stephen Manallack 2012
About Stephen Manallack.
• Author of “Soft Skills for a Flat World” (Tata McGraw-Hill India 2012)
• Author of 2 other books• Cross-Cultural Trainer –
India and the West• Trade Mission Leader • Leadership Program
Mentor, Asialink
Scope of project.
Start with India and the West
Follow with China and the West
Periodic release of other countries such as Russia, Brazil, Vietnam, Thailand etc
© Stephen Manallack 2012
Online, print and other materials targeting business, politics and education sectors
© Stephen Manallack 2012
Project Inclusions.
Function like a “virtual think tank”Website
Online TrainingPublications/Videos
White Papers (print/online)Seminars
Speaking at Conferences/EventsSocial Media
© Stephen Manallack 2012
Target Audience.
Schools and UniversitiesBusiness and Professions
Communities and Local GovernmentOther Political and Bureaucrats
MediaTrade and Export
© Stephen Manallack 2012
Philosophy & Approach.
Cultures are not “right” or “wrong”Understanding = Competitiveness
Enjoy differences through understandingPromote outward looking
Flat World = we are all “Multinationals”Key is therefore soft skills and cultural awareness
…a competitive modern Region…
© Stephen Manallack 2012
Sharing findings on the minds of success.
“In a flat world we need to know what drives success in other cultures”- Stephen Manallack
Now this project shares the knowledge…
© Stephen Manallack 2012
The 7 Differing Culture-Based Views.
1. Absolute or Relative2. Individual or Collective
3. Neutral Communication or Affective4. Space or Privacy
5. Achievement or Ascription6. Sequential Time or Synchronic
7. Inner Directed or Outer Directed
© Stephen Manallack 2012
Benefits for you.
Align with global knowledge
Position as understanding community differences
Champion of Regional competitiveness
Think Tank benefits without $50 million price tag (eg Centre on China in the World)
Possible “instant” start and impact with “Soft Skills for a Flat World” book
© Stephen Manallack 2012
The Cross-Cultural Understanding Project.
For a competitive and globally aware generation