Cross Border Selling: Breaking the Language Barrier with Automated Translation
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Transcript of Cross Border Selling: Breaking the Language Barrier with Automated Translation
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Cross Border Selling – Breaking the Language Barrier
With Brian Coyle
Send in your questions on Twitter with #KantanWebinar.
Welcome to KantanWebinar!
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Cross Border Selling – Breaking the Language Barrier.
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Anytime. Anywhere. Anydevice.
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More. Faster. For Less.
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Language. Delivery. Currency.
(Amsterdam University of Applied Sciences Study: The Current State of Cross Border eCommerce in Europe 2016)
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Cross Border eCommerce. Room to Improve
23.6%
Average Share of Cross Border web visitors per country
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What is KantanMT.com?Statistical MT Platform
Cloud-based Highly scalable Inexpensive to operate Fusion of TM & MT & rules High speed, high quality translations
Our VisionTo put Machine Translation
Customization Improvement Deployment
into your hands
Active KantanMT Engines
9,685Training Words Uploaded
458,962,632,153Member Words Translated
7,362,094,100
www.kantanMT.com
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What is KantanMT.com?
2 Forms of Workflow
KantanMT with Post-editing Leverage TMs Apply KantanMT Human Post editing
Fully-Automated KantanMT Highly Customized Engines Structured Content Strict Quality Control
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3. Back Catalogue Leverage
More Sales
2. Case: Faster Translation
Faster to Market
1. Auto-Useable Translation
Direct to Web
4. More Languages More Markets
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7. Higher Productivity
Reduced Cost
6. Improved CommunicationCall Deflection
5. More TranslationFewer Returns
8. Intranet TranslationBetter Results
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1.Auto-Useable Translation. Direct to Web
AUTO-USEABLE TRANSLATIONeCommerce Product Descriptions
2.0 billion words published directly to the webUser Generated Content
LQR & Re-training
Now a reality: Millions of Products, New Markets, More Sales
500,000 PE days saved.
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AUTOMOTIVE COMPONENTSCase Study: 300,000 word catalogue
3 Languages + multiple roll-outCompleted 28 days
+ 2 languages in 15 days
Increase in PE Productivity 30-60%And sales kicked off in 5 markets in 43 days
AVOID PRODUCT RETURNSTranslate Accurately to Avoid Customer Dissatisfaction
KantanMT’s Customised Machine Translation (CMT) engines helps avoid product returns by ensuring translation accuracy
across product range & variations
2.Faster Translation. Faster to Market
Case study available at kantanmt.com
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3.More Translation. More Sales.
BACK CATALOGUE LEVERAGE20,000 SKUs x Average value €70 @ 40% GM
200 words per SKU = 4,000,000 words
15 Languages in 12 months = exposure to additional 350m customers
Return = 15% of Catalogue Sales per yearInvestment Recovery in 12 months
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760 LANGUAGE PAIRSMore languages available
Includes double-byte languagesLong tail languages
More Regional LanguagesBi-directional
More affordable to enter new markets Markets graphed = 3.0 billion population
4.More Languages. More Markets.
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AVOID PRODUCT RETURNSeCommerce returns range from 0.2% of sales to 30% of
sales*.Assume €100m site turnover with 10% Returns
= €10m lost revenue + handling costsAdd and translate more content in more languages to
reduce buyer confusion & errors.Use NER technology to localize weights, sizes and
measuresA 10% returns reduction captures €1m revenue and
saves costs
5. More Languages. Fewer Returns.
*Source: Internet Retailer
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TRANSLATE MORE FOR LESS
6. Higher Productivity. Reduced Cost.
High Volume eCommerce Application135,000,000 words translated in 24hrs
=54,000 translator days
MT costs = fraction of a cent per word
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CALL DEFLECTION365 day Call Centre: 500 calls per day
@ cost €10* per callProvide customised translation of self-service content,
and support contentDeflection of only 15% of calls = 27,000 calls deflected per annum
Saving = €270,000 per annum
AVOID PRODUCT RETURNSTranslate Accurately to Avoid Customer Dissatisfaction
KantanMT’s Customised Machine Translation (CMT) engines helps avoid product returns by ensuring translation accuracy
across product range & variations
7. Improved Communication. Call Deflection.
* Callcentrehelper.com
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REACH NEW MARKETS FIRSTReach Global Markets Faster at a Fraction of the Cost
With over 760 language pairs, KantanMT provides batch & real-time translation of your product catalogue in all your
required languages at speed - giving you first-leap advantage
TRANSLATE FOR B2B SALESTranslate to tight deadlines
Translate RFPs for Bids and TendersQuicker go/no-go decisions saves time
Translate more sales proposals
Global consulting firm – 3 or 4 specific industry verticals. Internal translation service of RFP docs in 6 languages.
Exposure to €100m of business with rapid sales reaction capability
8. Intranet Translation. Better Results.
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Translation Quality. The Customer Decides.
• Automated scores (BLEU, F-Measure & TER)
• Build Analytics• Linguistic Quality Review
• But ultimately: The customer decides!!
• Build in your own KPIs for language quality
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DECISION MAKERS & INFLUENCERSHeads of Marketing/Sales
Head of OperationsCall Centre Managers
Head of Customer ServiceHead of Globalisation
International Business DevelopmentHead of Finance
Preferred Language Sales. Better Results.
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KantanMT Technology.
KantanAutoScale™
Translate billions of words rapidly by auto scaling your MT deployments!
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KantanMT Technology.
KantanNER™ Accurate conversion of weights and measurements.
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KantanMT Technology.
KantanAnalytics™
Predicts localization project costs and translation quality for Machine Translation.
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KantanMT Technology.
KantanTotalRecall™Leverage the power of 2: Machine Translation and Translation Memory.
KantanAPI™Seamless API integration.
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Easily Integrate with TMS & CMS Tools.
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The KantanMT Community.
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Industry Members.
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